Transforming Healthcare….

NIRVAN has initiated workshops to train doctors in the following areas:

Effective Doctor-Patient Relationship. Essential soft skills requirement in relationship focused profession.

Medico – Marketing tools to build medical practice.

Dr.Shalini Ratan, MDFounder and Chief Knowledge Facilitator

Emerging Healthcare Scenario…

• Doctor-Patient Relationship is becoming a transaction oriented practice.

• There is increasing media awareness among patients about the medical malpractices.

• The number of internet savvy patients is increasing who have started questioning the healthcare providers.

• Corporate hospitals is giving a challenge to the individual practitioners.

The trends a healthcare provider would face…

• Cope with the demands of the healthcare services.• Difficulty in keeping the patients satisfied.• Most of the time dealing with management issues.• Working too hard with less reward financially and

emotionally.• Want to achieve higher goals in practice but don’t know

the way.• Problems faced in the current healthcare scenario. • Movement towards preventive health.• Increasing role of technology in medical practice.

Goal of NIRVAN is to facilitate and develop……

• Concept of doctor and patient relationship.• Communication and counseling skills to handle patients

effectively.• Skills of effective presentation techniques.• Exploring the online world.• Maintaining harmony in professional and personal life.• Understanding the significance of managing time.• Basic principles of medical practice management.• Familiarity with the language of Healthcare marketing.

Process of creating awareness and delivery

• Creating awareness for doctors at medical associations, hospitals, medical colleges, open sessions, conferences etc.

• Publication in Healthcare magazines.

• Conducting workshops for medical professionals on “Managing Patients and Practice “.

• Consultancy on Medical Practice Management.

Brief on Patient and Practice

What is Patient - Physician Relationship ?

A person who has physical or mental ailment which can lead to some dissociation between BODY and MIND.

This state makes the person vulnerable, stressed, anxious, scared with lot of expectations and demands from the healthcare provider.

From here evolves a special bonding when a prospective patient seeks the advice, care, and/or treatment of a physician.

Ackoff’s Path to Wisdom

“Curing a disease needs knowledge and treating a patient needs wisdom”.

Some clinical studies….• Doctors do more talking than listening.• Doctors often ignore the patient’s emotional health• Doctors underestimate the amount of information

patients want• Solicit the patient’s concerns and opinions through open-

ended questions• To improve patient compliance, work on mutual trust• Develop a system to communicate test results to

patients. • Respect patients as experts in the experience of illness.

The Intelligent Patients Guide To the Doctor-Patient Relationship (Oxford University Press, 1998,JAMA 1997;277:678-682, JAMA 1984;252:2441-2446, JAMA 1999;281:283-287, Arch Intern Med 1996 Feb;156(3):327-31

• Medical knowledge

• Examining

• Diagnosing

• Prescribing

• Treating

FUNCTIONAL SKILLS

• Clinic ambience and decor

• Medical Practice website

• Equipments and procedures

MECHANICAL SKILLS

• Listening and communicating

• Understanding

• Caring

• Educating

• Treating holistically

HUMANIC SKILLS

Good DOCTOR Better DOCTOR Great DOCTOR

PCC - Patient-Centered Care

PCCHi Quality

Doctor-Patient Relationship

=Skills + ImprovedOutcomes

Relationship Building

Skills to build practice effectively

Communication Presentation techniques

Time ManagementTeam Management

Skills to build practice effectively

Stress ManagementPC and Internet

Tools To Build Practice

Educational material

• Patient – Physician Relationship.• E-Patients.• Evolving Role of Doctors.• Patient as a Healthcare Consumer.• Medical Practitioners to Medical Entrepreneurs.• Clinicians to Practice Managers : A Mindset Shift.• Should MBBS Students be Taught Management ?.• Role of Thought Leaders in Medical Marketing.

NIRVAN at Exhibition

Indian Medical Association,Mumbai, March 2010

Out of all the doctors who participated in the survey at IMA, Mumbai exhibition:

• 90% of the doctors felt that they face challenges in educating the patient at some point or the other.

• 80% of the doctors gave feedback that they are not able to spend enough time with the patients.

• 96% of the doctors are interested in knowing how to build your practice.

• 96% of the doctors were interested in using IT tools to build their practice.

Affiliations / Alliances / SupportersOf NIRVAN

• Medical associations / Hospitals: KMA, IMA, Holy Spirit, Sion hospital, Raheja hospital, Nanavati hospital..• Publication houses / Training academies: PASSI, Modern Medicare•Healthcare Organizations: Bayer, Aventis, Atra•Partnering with IT healthcare professionals • Partnering with Nutritionists / Psychologists• Partnering with other scientific associations• Partnering with NGO’s / Councilors• Clinicians, Marketing and Branding expert

Member:1. Indian Medical Association2. Kandivli Medical Association3. Indian Merchants Chamber – Member of Health

and fitness committee and Professional development committee

Founder’s Profile

• Dr. Shalini Ratan (MBBS, MD, Post doctoral fellow) is the Founder and Chief Knowledge facilitator of NIRVAN Life Sciences Pvt. Ltd. NIRVAN is a vision, a dream, with a sole purpose to bring transformational change in the thinking, communication and action of the Healthcare Industry.

• She has been a medical professional for 15 years with progressive experience in the field of microbiology, medical marketing, training, clinical laboratory techniques and scientific research. She has taken a Certificate Course in Entrepreneurship from SP Jain Institute of Management and Research Studies, Mumbai.

Thank You….

To Learn FurtherDr. Shalini Ratan, MD

Founder and Chief Knowledge FacilitatorNIRVAN Life Sciences Pvt. Ltd.

Mumbai - 400101

Mobile – 9820218176Email – ratanshalini10@gmail.com

http://nirvanlifesciences.blogspot.com/http://in.linkedin.com/in/ratanshalini10