World Biryani Palace

8/4/2019 World Biryani Palace

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GROUP MEMBERS

� MUSHKURUL SIDDIQUE 201050

� PRATIK DOBRIYAL 201022

� SUNIL AWHAD 201003� HITESH PATHRABE 201034

� PRAFUL DETOLE 201011



World Biryani Palace



Executive Summary

� business plan -> World Biryani Palace.

� Only Rs. 150/- per plate.

� Location := Vashi sector 17

� It will provides

± Take away

± 30 seated customer ( family )

- Free home delivery

- We take party orders



Why vashi sec 17

� Vashi is one of the oldest and most populated

nodes in Navi Mumbai. Many companies from

Mumbai and other parts of India have set up

shop there. Sector 17, in turn, is the

commercial and residential, hosting a dense

concentration of small businesses,

off ices, clinics, banks, retail outlets,restaurantsand franchise operations. It is near to Vashi

station and bus depo.



� Shopping in Sector 17 is a popular activity forresidents and visitors. The area is packed with

retail outlets selling everything fromf urniture(the oldest and the most reputed is Panchali Furniture) and f ixtures to clothing and electronics All major Bank's branches are situated in Sector 17. It hosts manyrestaurants and bars, mithai,Rajdhanisweets shops, fast food franchises

like McDonald's, KFC, Domino's, PizzaHut, Garcia's pizza, etc. popular vegetarian restaurants like



Consumer behavior

� Vashi sec 17 which has large middle class and

youth population which ready to pay price for

quality food



Percentage spending in consumption

Food (hotel & restaurant) 35%

Beverage (hotel & restaurant) 5%

Clothing 10%



Format

Specialty Store



Product Description* Iranian Biryani *Malaysia's Nasi Beriani

*Iraqi Biryani *Shrimp Biryani

*Hyderabadi Biryani *Fish Biryani

*Bhatkali Biryani * Filipino Biryani

*Kacchi Biryani *Sri Lankan Biryani

*Lucknowi (Awadhi) Biryani

*Calcutta Biryani

*Sindhi Biryani



Price

Only at Rs.150/-



Place

� Restaurant will be located at vashi sec 17 of

600 sq ft.

�

On Rent basis costing Rs. 70000 per month.



Promotion Strategy

WBP plans to utilize a low-cost, low-visibilitypromotion program because of our limited

ability to grow rapidly in the f irst year. This

promotion program includes the following-

- Ad. In local newspaper like Times of Navi

Mumbai

- Pamphlet distribution through local

newspaper vendors



Mission

� The WBP mission is to be a f ull service, family

restaurant off ering affordable, high qualityBiryani of around world. Our goal is to provide

our customers with an entire dining

experience that exceeds their expectations on every visit. Our restaurant is clean and the

quality is always high.



Objectives

�

Provide the highest quality World Biryani andservice.

� Provide affordable f ine dinning.

�

Create an atmosphere where each person can work as a team member, with clear goals and

high standards that prof it everyone.

� Maintain & expand outstanding reputation.

� Remain a neighborhood family restaurant.



Target Market Segment Strategy

� Our focus is the middle income level families living and shopping in the area. The WBP willfocus on the 70% families and 30% bachelor living and shopping in the area.

� We focus on these specif ic groups because these are the types of people who frequent want tohave good food. They are the ones that are willing to spend their money on good dining and

service at a value price.



Thank You

Documents

World Biryani Palace