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World Family Network World Family Network Services and PerspectivesServices and Perspectives
Section BSection B
Ing. Claudio Re Ing. Claudio Re
WF Network Supervisor WF Network Supervisor
Collevalenza, 09-10-2012Collevalenza, 09-10-2012
Once upon a time there was :Once upon a time there was :
The RadioThe Radio …. ….
Now we have a : Now we have a :
““multimedia flower “multimedia flower “
There are many different There are many different ways (platforms) that we can ways (platforms) that we can or BETTER that we or BETTER that we HAVEHAVE to to
use to reach our Listeners ” use to reach our Listeners ”
What is the correct What is the correct approach to the problem ?approach to the problem ?
Strategy Strategy
Choose the minimum number of platform that Choose the minimum number of platform that guarantee the best results .guarantee the best results .
Use for the choice the results of the tests and Use for the choice the results of the tests and realiable data from marketing investigations realiable data from marketing investigations
Use the principle of “Technological Neutrality”Use the principle of “Technological Neutrality” Put the Listener needs at the top of the Put the Listener needs at the top of the
simulations simulations Change the number and type of the platforms Change the number and type of the platforms
when the data of marketing investigations when the data of marketing investigations change change
Listening to the Radio in ItalyListening to the Radio in Italy Ascolto Radio Italia
Autoradio; 52,8
Radio ; 34,3
TV; 6,4
Cellulare; 3,1
Web; 2,6
Podcast; 0,9
Autoradio
Radio
TV
Cellulare
Web
Podcast
Accordinghly to the EBU Accordinghly to the EBU study , the radio based on the study , the radio based on the needs of the listeners will needs of the listeners will become soon an Hybrid Digital become soon an Hybrid Digital Radio Radio
Accordinghly to the EBU Accordinghly to the EBU principle of “technological principle of “technological neutrality” study ,the listener neutrality” study ,the listener doesn’t care about the doesn’t care about the standard of the platforms and standard of the platforms and want that his radio works world want that his radio works world wide . This means that in the wide . This means that in the Hybrid Digital Radio will be Hybrid Digital Radio will be possible to receive with many possible to receive with many of old and new platforms of the of old and new platforms of the following picturefollowing picture
The Hybrid Digital Radio will The Hybrid Digital Radio will not change too much his not change too much his aspect , but will automatically aspect , but will automatically choose the best platform choose the best platform dynamically available .dynamically available .
The listener will only listen to The listener will only listen to the results …the results …
The first convergence needed The first convergence needed is between Broadcast Media is between Broadcast Media
and IT Cloud and IT Cloud
Strategy Strategy
Choose the minimum number of platform that Choose the minimum number of platform that guarantee the best results .guarantee the best results .
Use for the choice the results of the tests and Use for the choice the results of the tests and realiable data from marketing investigations realiable data from marketing investigations
Use the principle of “Technological Neutrality”Use the principle of “Technological Neutrality” Put the Listener needs at the top of the Put the Listener needs at the top of the
simulations simulations Change the number and type of the platforms Change the number and type of the platforms
when the data of marketing investigations when the data of marketing investigations change change
What’s next … ? What’s next … ?
Technological Baby v.1.0Technological Baby v.1.0
Specifications Specifications
Born 2-3 years ago Born 2-3 years ago Will be upgraded every year Will be upgraded every year Will be one of our listeners in the Will be one of our listeners in the
next 100 yearsnext 100 years
What does it has on his What does it has on his hands ? hands ?
A puppet and ...A puppet and ... a KILLER APPLICATION !a KILLER APPLICATION !
WHY ? WHY ?
QUESTION QUESTION
How many of this telephones How many of this telephones could be use as a terminal for could be use as a terminal for Radio ? Radio ?
Forecast for the future Forecast for the future
Fonte: Marco Zamperini, 2011
Forecast in 10 years…
PC + 2,7%…
…smartphone + 87,2%!
Actually what is the Actually what is the situation of “radio situation of “radio
listening ? listening ?
Listening to the Radio in ItalyListening to the Radio in Italy Ascolto Radio Italia
Autoradio; 52,8
Radio ; 34,3
TV; 6,4
Cellulare; 3,1
Web; 2,6
Podcast; 0,9
Autoradio
Radio
TV
Cellulare
Web
Podcast
What can we do for you in What can we do for you in terms of services ? terms of services ?
What World Family do for you What World Family do for you World Family always partecipate to the top World Family always partecipate to the top
meetings and on the study groups on this meetings and on the study groups on this matters matters
World Family acquire data worldwide from World Family acquire data worldwide from the marketing and scientifical collectors the marketing and scientifical collectors
World Family make deep study and World Family make deep study and computer simulation on the technology computer simulation on the technology
World Family make practical tests on the World Family make practical tests on the fields to test all the technologiesfields to test all the technologies
World Family is always ready to transforms World Family is always ready to transforms all this into services od spin off of technlogy all this into services od spin off of technlogy for you for you
A few examples A few examples ( many other in section A )( many other in section A )
DataData
Strategies Strategies
Tests Tests
Spin off Spin off
Il triangolo dei desideri Il triangolo dei desideri