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WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

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Page 1: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 2: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

SEM & Analytics Clients

Page 3: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 4: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Driving Footfall

Page 5: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

BrightLocal’s 2018 Consumer Survey Review

• 86% of consumers read online reviews for local businesses

• 85% of consumers trust online reviews as much as personal recommendations

• 68% of consumers left a local business review when asked

• 81% of those who see an ad or article will go to a website before they buy, online or in-store

Page 6: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 7: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 8: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google My Business

Page 9: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 10: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 11: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 12: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 13: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 14: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google My Business

Page 15: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 16: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 17: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google My Business Posts

Page 18: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 19: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 20: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 21: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 22: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 23: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 24: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 25: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Reviews, Q&As

Page 26: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 27: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google Analytics

Page 28: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google Analytics

Page 29: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

SEO Starter Guide

Page 30: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 31: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 32: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 33: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

SEO Traffic

Page 34: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Audiences

Page 35: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Audiences

Page 36: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google Ads - Text

Page 37: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 38: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google Ads - Display

Page 39: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Display Ads

Page 40: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Display Ads

Page 41: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 42: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Google Ads - Shopping

Page 43: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 44: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 45: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 46: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Showcase Shopping Ads

Page 47: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 48: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Targeting

Page 49: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Senti

Page 50: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Senti

Page 51: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

One Holyrood

Page 52: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

One Holyrood

Page 53: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

One Holyrood

Page 54: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

One Holyrood

Page 55: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

Targeting

Page 56: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail
Page 57: WVBA Presentation - 19 Feb 19€¦ · costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research. The UK Guide to Retail

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