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A REPORT ON
3M.COM
SUBMITTED BY: SUBMITTED TO:
AMRITESH TEWARY PROF. PRAVIN PATIL
09BS0000220
3M was founded in 1902 in the Lake Superior town of Two Harbors, Minn. Five
businessmen set out to mine a mineral deposit for grinding-wheel abrasives. But the
deposits proved to be of little value, and the new Minnesota Mining and Manufacturing
Co. quickly moved to nearby Duluth in 1905 to focus on sandpaper products.
Years of struggle ensued until the company could master quality production and supply
chain. New investors were attracted to 3M, such as Lucius Ordway, who moved the
company to St. Paul in 1910. Early technical and marketing innovations began to
produce successes and, in 1916, the company paid its first dividend of 6 cents a share
The world's first waterproof sandpaper, which reduced airborne
dusts during automotive manufacturing, was developed in the early
1920s.
A second major milestone occurred in 1925 when Richard G. Drew, a young lab
assistant, invented masking tape - an innovative step toward diversification and the
first of many Scotch brand pressure-sensitive tapes.
In the following years technical progress resulted in Scotch® Cellophane Tape for
box sealing and soon hundreds of practical uses were discovered..
In the early 1940s, 3M was diverted into defence materials for World War II, which
was followed by new ventures, such as Scotchlite™ Reflective Sheeting for highway
markings, magnetic sound recording tape, filament adhesive tape, and the start of
3M's involvement in the graphic arts with offset printing plates.
In the 1950s, 3M introduced the Thermo-Fax™ copying process, Scotchgard™
Fabric Protector, videotape, Scotch-Brite® Cleaning Pads and several new electro-
mechanical products.
Dry-silver microfilm was introduced was introduced in the 1960s, along with
photographic products, carbonless papers, overhead projection systems and a
rapidly growing health care business of medical and dental products.
Markets further expanded in the 1970s and 1980s into
pharmaceuticals, radiology, energy control.
In 1980, 3M introduced Post-it® Notes, which created a whole new
category in the marketplace and changed people's communication and organization
behavior forever.
In the 1990s sales reached the $15 billion mark. 3M continued to develop an array
of innovative products, including immune response modifier pharmaceuticals;
brightness enhancement films for electronic displays; and flexible circuits used in
inkjet printers, cell phones and other electronic devices.
In 2004, sales topped $20 billion for the first time, with innovative new products
contributing significantly to growth. Recent innovations include Post-it® Super Sticky
Notes, Scotch® Transparent Duct Tape, optical films for LCD televisions, and a new
family of Scotch-Brite® cleaning products that give consumers the right scrubbing
power for a host of cleaning jobs.
The perfect match between India’s multifaceted customer profile and 3M’s diverse
range of products offering proven customers benefits led to 3M India being born in
1988 as Birla 3M Limited. The name of the company was subsequently changed to 3M
India Limited in Dec 2002.
The 3M technology solutions expertise has been tried and tested for performance,
safety, value & productivity in markets that include Aerospace, Railways, Highways,
Defense, Security, Mining, Health, Oil & Gas, Telecom and Marine in India and across
the globe.
3M's wide product portfolio is backed by the guarantee of innovation and performance
that has made 3M popular with millions all over the world. Today, 3M has over a 100
year track record of being one of the most innovative corporations worldwide. Fact is,
half the world's population today enjoys experiencing at least one of 3M's 50,000
products, either directly or indirectly, every day. So when you choose 3M, you can rest
assured that you have chosen a company that pursues international standards of
quality, reliability and consistency in every product & service detail, providing customer
value like never before.
3M in India has manufacturing facilities at Bangalore, Ahmedabad, Pune & Pondicherry
with more than 1600 employees. For the period Jan'09 to Dec'09, 3M India posted a
net sales of Rs. 8257 million with net profits of Rs 650 million. Over the past years, 3M
India has built an exhaustive list of satisfied customers and a reputation for unmatched
quality with over 6000 diverse products serving the following markets:
Industrial
Transportation
Electro and Communications
Healthcare
Display & Graphics
Safety, Security & Protection Services
Consumer & Office
3M India Ltd is a diversified manufacturer, technology developer and marketer of a
variety of products. The Industrial and Transportation business has products that
include tapes, a variety of coated and non-woven abrasives, adhesives, specialty
materials, components and products. The Health Care business segment's product
range includes medical and surgical supplies, medical devices, skin and wound care
and infection prevention products. The Safety, Security and Protection Services
business segment's offerings include personal protection products, brand asset
protection solutions, border control products, passive fire protection products for
industries and commercial establishments, and track and trace products. The Consumer
and Office business segment's products include office supply products, stationery
products and home care products. The Display and Graphics business segment's
products include films, inks, digital signage systems and related products.
India Locations3M in India : Corporate Office: 3M in India - Innovation Centre:
3M India LimitedConcorde Block, UB City, 24Vittal Mallya RoadBangalore - 560001Tel No : 0091-80-22231414 / 66595759Fax No : 0091-80-22231450
3M India - Innovation CentrePlot No. 48-51, Electronics CityHosur RoadBangalore - 560100Tel No : 0091-80-2852 0203/ 6659 5999Fax No : 0091-80-2852 0157
3M India : Delhi Office 3M India : Mumbai Office
3M India Limited2F,M6,Uppal TowerJasola District CenterNew Delhi - 110076Tel No : 011 405762 01/02/03/04Fax No : 011 4057 6203
3M India LimitedMakhija Chambers, 3rd floor,196 Turner RoadBandra,Mumbai - 400 050.Tel No : 022 - 2655 1883 / 2655 1884Fax No : 022 - 2655 1881
3M Plant at Bangalore: 3M Plant at Ranjangaon, Pune
3M India LimitedPlot No. 48-51, Electronics CityHosur RoadBangalore - 560100Tel No : 0091-80-2852 0203/ 6659 5999Fax No : 0091-80-2852 0576
3M India LimitedB-20,MIDC-Ranjangaon,Tal:Shirur,Pune-412201Tel No : 021-38663726
3M Plant at Ahmedabad 3M Plant at Pimpri, Pune
3M India LimitedPlot No.8. Moraiya Indl AreaOff Sarkhej Bawla HighwayMoraiya, Tal. Sanand,Ahmedabad - 382 213Tel No : 0091-2717-250782/3Fax No : 0091-2717-250781
3M Electro & Communication India Pvt. LtdNo.145, Mumbai-Pune RoadPimpri, Pune - 411 018Tel No : 0091-20-2730 1100/2730 1164Fax No : 0091-20-2742 6380 / 2742 6385
3M Plant at Pondicherry
3M Electro & Communication India Pvt. LtdPIPDIC Indl. EstataeUnit II, Plot No. A63 & 64MetupalayamPondicherry - 605 009Tel No : 0091-413-2278 617Fax No : 091-413-2279 403
PRODUCTSComputer Privacy FiltersComputer privacy Filters from 3M offer a comprehensive portfolio, designed to offer
privacy protection, improve visual performance and help prevent damage to computer
screens.
Extensive travel by business professionals has increased the need for data privacy
while on the move. 3M Computer Privacy Filters have great utility in various industry
verticals like Banking, Finance and Information Technology. Learn more about Markets
Served by 3M Computer Privacy Filters.
Privacy Filters for Frameless Notebook & LCD Monitors
Privacy Filters for Desktop
Privacy Filter ProductsThe 3M Privacy Filter is an innocuous, thin film that can be slipped effortlessly onto your
desktop or laptop screen. The 3M Privacy Filter is an effective privacy solution
especially in high-traffic areas like customer counters and front desks, and in other
areas like workstations and research laboratories.
While the screen appears bright and clear to the user directly in front of the screen, the
3M Privacy Filter ensures that the screen appears dark and totally unreadable to
everyone else around the computer, keeping your on-screen data secure.
.
Privacy Filters for Frameless Notebooks & LCD Monitors
3M™ Notebook/LCD Computer Privacy Filters are availabe in sizes to fit most
notebooks and LCD Monitors. They come with a easy-on, easy-off attachment system.
Privacy Filters for Desktops
Help protect your confidential information with either a framed or unframed privacy filter
from 3M. Great for open wall cubicles and those located in high traffic areas.
Privacy Computer Filter models feature a flat frame design. User sees screen data
clearly while onlookers see only a dark screen when viewed from the side. 3M PF400
filters offer up to 95% glare reduction and block up to 99.9% of ELF/VLF E-field
radiation when properly grounded.
3M™ PF400L Privacy Computer Filter PF400L
Offers screen darkening to protect your confidential data from casual observers.
3M™ PF400LB Privacy Computer Filter, Black Frame
Privacy, screen protection and glare reduction in one computer filter.
3M™ PF400XL Privacy Computer Filter
A perfect choice for privacy, reduced glare and LCD screen protection.
3M™ PF400XLB Privacy Computer Filter, Black Frame
Excellent for high traffic areas or low wall cubicles.
3M™ PF400XXL Privacy Computer Filter
Excellent privacy protection and approved by the AOA for glare reduction.
3M™ PF400XXLB Privacy Computer Filter, Black Frame
Helps protect your confidential company and personal employee data from prying eyes.
3M™ Notebook/LCD Privacy Computer Filters are available in sizes to fit most notebook and LCD monitors. They now come with a new easy-on, easy-off attachment system.
3M™ PF12.1 Notebook Privacy Computer Filter
Work in high traffic areas with greater confidence knowing 3M™ Privacy Filters are helping to keep your company data secure.
3M™ PF12.1W Widescreen Notebook Privacy Computer Filter
Helps protect widescreen LCD screens from damage while it protects your
confidential information.
3M™ PF13.3 Notebook Privacy Computer Filter
Helps protect your private information from falling into the wrong hands and it helps shield your laptop screen from damage.
3M™ PF13.3W Widescreen Notebook Privacy Filter
3M™ PF13.3W fits popular widescreen notebook computers and allows you the freedom to work where you want, when you want.
3M™ PF14.1 Notebook Privacy Computer Filter
Perfect for laptop computer users on business trips. Allows you to work with confidence on airplanes and in busy public venues.
3M™ PF14.1W Widescreen Notebook Privacy Computer Filter
Provides privacy protection for business travelers allowing them to work on airplanes and in airports.
3M™ PF15.0 Notebook/LCD Privacy Computer Filter
Privacy protection and screen protection in one computer filter.
3M™ PF15.4W Widescreen Notebook Privacy Computer Filter
Widescreen privacy protection for new widescreen notebook computers.
3M™ PF17.0 LCD Privacy Computer Filter
Screen darkening privacy protection helps prevent prying eyes from viewing your screen.
3M™ PF17.0W Notebook Privacy Computer Filter
Can help business travelers increase productivity while on the road knowing their company data is protected from onlookers.
3M™ PF18.1 LCD Privacy Computer Filter
Great for desktop LCD monitors in high traffic office environments. User sees the screen clearly while onlookers see only a darkened screen.
3M™ PF19.0 3M LCD Privacy Computer Filter
Privacy and screen protection in an easy to use computer filter.
3M™ PF19.0W 3M Widescreen LCD Privacy Computer Filter 19.0 in
Privacy protection for widescreen formatted laptops with a 19" diagonal screen measurement.
3M™ PF20.1 3M LCD Privacy Computer Filter
Privacy feature will help keep your work secure and free from wandering eyes plus the filter helps protect the screen from damage an fingeprints.
3M™ PF21.3 Privacy Filter for Desktop LCD Monitors
3M™ has privacy filters for large format desktop monitors.
3M™ PF21.6W Widescreen LCD Privacy Computer Filter 21.6 in
Keeps confidential information safe in high traffic areas.
3M™ PF22.0W 3M Widescreen LCD Privacy Filter 22.0 IN
3M™ privacy technology helps companies comply with Federal privacy laws requiring protection of personal and confidential information.
MARKET SERVED
Globalization and business transcending geographies have resulted in increased
transactions involving sensitive data. Extensive travel by business professionals
have raised the need to maintain privacy in high traffic areas.
3M Computer Privacy Filters address this critical business requirement across
various enterprises spanning Finance/ Banking, IT Organizations, Call Centers
and Corporate Organizations.
Finance/Banking
From bank counters and ATMs to offices and customer-service desks, the finance
sector is where transaction and exchange of privileged information happens on a
daily basis. Installing or updating security mechanisms that minimize the risk of
identity theft can be a painstaking and expensive process. With the totally
effective 3M Privacy Filters, you can ensure that privacy and security is
maintained at its optimum best in desktops and ATMs located in remote areas.
What this also means is that the filters can be easily fitted in-situ, to ensure that
business never stops.
IT Organizations
With more and more IT organisations moving on into R&D related projects from
service-based portfolios, data security and privacy becomes a far higher concern.
In today’s highly competitive arena, it becomes that much more important to
ensure that sensitive information stays with the people who are entitled to it.
Whichexplains why a large number of reputed IT organizations are leaning
towards making 3M Privacy Filters a mandatory solution in all their nationwide
offices
Call Centers
With the recent surge of identity theft crimes cropping up from call centers in India,
decision makers are waking up to the fact that it is a far better proposition to fortify
security infrastructure before a serious concern becomes a full-blown calamity.
Installation of 3M Privacy Filters ensures that chances of unintentional disclosure
are greatly minimized and accountability is improved. The ease of installation
without any requirement of labour makes it the easiest and most viable solution to
incorporate.
Corporate Organizations
A large number of corporates are realizing the importance of keeping private data,
private. HR recruitment, project management, business acquisition and other key
profiles require data security that is simple and yet complete. 3M Privacy Filters
for all desktop PCs and laptops in an organization ensure just that.
Business Travelers
Fellow-passengers in the flight, or strangers in the lobby or restaurant, peering
into your laptop screen are uncomfortable situations experienced by virtually every
business traveler. 3M offers a simple and effective solution to this problem -
without cumbersome contraptions or procedures. Just slip in the 3M Privacy Filter
and work confidently with the assurance that no one will ever be able to see what
is on your screen.
B2B Commerce: How to Start
It's easy to get involved in B2B commerce -- just join a marketplace. By taking
some simple preparations and devoting a little energy to choosing the right
marketplace and the right market maker, you can be up and running in no time.
While some companies may choose to build their own marketplace from scratch,
most will find it unnecessary. Building a marketplace takes energy, commitment
and an active outreach program to enlist buyers and/or sellers. Most companies
find that an existing marketplace with an established and growing community can
best serve their needs.
Buyer and Seller Preparations
Joining a marketplace is a straightforward task. Sellers and buyers must prepare,
but preparations are minimal. The market maker is responsible for the bulk of the
more time-consuming administrative and operational tasks.
From a seller's perspective, preparations include:
Register - supply a profile for user searches and filters
Put products and services online - create an electronic catalog
Determine sales terms - pricing, discounts, preferred buyers
Determine financial settlement and logistics - invoicing, payment
terms, shipping
Determine promotion plans - advertising, sales, classifieds
Determine integration needs between marketplace and back-office
systems
From a buyer's perspective, preparations include:
Determine procurement needs - the types of goods to be sourced
Determine purchasing policies - authorizations, approvals, access
rights, preferred suppliers
Determine financial settlement and logistics needs - payment,
shipping, receiving
Determine integration needs between marketplace and back-end
systems
Choosing the Right Marketplace
With so many marketplaces, companies must take a little time to choose the right
one. Sometimes the choice will be obvious -- the marketplace where most of your
buyers and suppliers are found is a good match. In general, however, companies
should consider the following attributes when selecting a marketplace.
The type of marketplace
Decide whether a public or private marketplace is the better forum, and whether a
broad or narrow focus is more appropriate. Public marketplaces are good choices
for sellers and buyers interested in ordinary, non-production goods and services.
Private marketplaces may offer sellers access to more targeted buyers, and
buyers access to sellers with specialized goods. Vertically focused marketplaces
may be best for specialty products or services, raw materials or industry-specific
goods. Horizontal marketplaces may offer the largest community of sellers and
buyers and the greatest cross-section of goods. A veterinary supplier, for
example, would prefer a vertical marketplace targeted at the veterinary industry
over a horizontal marketplace aimed at indirect goods. But a manufacturer of
office cubicles might lean towards a horizontal marketplace with an office furniture
and equipment category. Finally, marketplaces that can interact with other
marketplaces are ideal because they combine the advantages of several different
types of marketplaces.
The characteristics of the marketplace
The marketplace must have attributes that encourage usage and permit
transactions to complete successfully. Key characteristics for success include:
Easy to use so that members can become proficient quickly
Intuitive interfaces, reports and tools to reduce the learning curve
Critical mass of participants so buyers can find the products and services they
need, and sellers can locate interested buyers
Marketplace-to-marketplace interaction to give participants access to a larger
or smaller "virtual" marketplace and audience as desired
Functionality rich enough to perform the range of commerce tasks from
searching, sourcing, bidding, dynamic pricing, tracking, auditing and
authorization management to catalog management.
The cost to join the marketplace
Joining an existing marketplace is usually not an expensive proposition. Today,
most marketplaces charge reasonable membership fees that may even be waived
in some cases. Most marketplaces also charge suppliers nominal transaction fees
or commissions on sales facilitated by the marketplace as well as advertising fees.
Nevertheless, members must be able to justify any initial and recurring costs,
including internal labor costs, to join a marketplace. Tools or services, like
authorization management and catalog management tools, offered by the market
maker can help defray set-up costs. Once a company is actively using the
marketplace, it may decide to make additional investments in integrating its back-
office systems with the marketplace.
Choosing the Right Market Maker
The party sponsoring the marketplace can make or break it. It is important to
consider the qualities of the market maker to evaluate the chances of success for
your marketplace. As more B2B marketplace providers emerge, it is critical that
companies perform their own diligence to assess the long-term viability of their
selected marketplace. Essential characteristics for a market maker include:
B2B knowledge
A strong grasp of B2B commerce from a business and technical perspective
translates into cutting edge solutions for your marketplace.
Proven track record
A market maker with a history of prosperous engagements and satisfied
customers is likely to repeat its successes and perform well in the future.
Successful business model
A market maker with a winning business model will be financially successful and
able to weather market fluctuations.
Critical mass
The marketplaces sponsored by the market maker should have, or be on a path to
attain, a critical mass of participants in order to provide liquidity in the
marketplace. Low participation is one of the foremost obstacles to marketplace
success.
Plan for growth and support of marketplace
Since marketplaces must grow to succeed, the market maker should have a
scalable operational model able to support the needs of its marketplaces.
Willingness to make marketplaces successful
Reaching critical mass is a criterion for marketplace success. A market maker
should have plans to grow its membership base and actively support its members
in their efforts to enlist additional participants by providing a comprehensive set of
marketing services and programs.
Marketplace-to-marketplace interaction
The larger the marketplace, the more each party gains. A market maker that has
access to and can connect diverse marketplaces gives participants the
opportunity to reach a wide audience without sacrificing their membership in more
specialized marketplaces.
Superior customer service
Market makers that provide responsive and proactive customer service resolve
issues quickly, disperse needed information in a timely manner and ensure the
success of each member in using the marketplace.
Broad value-added services
To extract the full benefits of a marketplace, members should look for a market
maker that offers value-added services such as industry news, chat rooms,
wireless capabilities, financial services and more.
Strong partnerships
A market maker with ties to multiple marketplaces, other market makers and
technology companies can use those relationships to offer additional services to
its members.
From all accounts, B2B commerce is starting to explode. It's easy to understand
why. B2B marketplaces offer instance access to a wide and interested audience,
increased efficiency in purchasing and sales, streamlined buying and selling
processes, reduced overhead and enhanced revenues. The benefits are high and
the initial investment is low. And, if you pick the right marketplace and market
maker, it's simple to get started.
As you look around, you'll find increasing numbers of your customers, suppliers,
partners and competitors trading through B2B marketplaces. They will receive
their share of the $ 3 trillion in projected sales. They will benefit from the up to
$480 billion in projected efficiency savings. Shouldn't your company be among
them? It can be. All you have to do is be in the right place -- as a member of a
B2B marketplace!
There are basically four online platforms that companies can use to engage in
commerce.
Web presence
Simple web sites promote product and brand awareness, but present mainly static
information -- marketing literature or catalogs. These sites lack built-in commerce
capabilities and therefore can produce only indirect financial benefits. They often
have a hard time attracting enough visitors or generating qualified sales leads.
Buyers have to perform their own research to find these sites.
Web storefronts
Many second or third-generation web sites have order-taking capabilities. These
storefronts have the potential to generate direct financial benefits, but without a
high flow of visitors, the benefits won't materialize. The burden is on prospective
purchasers to find these sites, and most are consumer-oriented rather than
business-oriented.
Supply chain applications
From extranets to virtual private networks, companies adopt supply chain
applications to strengthen their ties with buyers and suppliers. These point
solutions permit one-to-one commercial transactions with existing partners, but
are not designed to market products, widen an audience or generate new sources
of revenue.
B2B marketplaces
B2B marketplaces are business-oriented platforms where buyers and sellers can
meet to transact business. They are geared specifically to create and support
wide communities of interested purchasers and suppliers. For example, Hilton’s
procurement marketplace unites buyers at more than 1,700 properties with
hundreds of suppliers. Likewise, Honeywell’s myfacilities.com marketplace is
building a large-scale community of facility managers, contractors and suppliers.
Requiring little implementation effort or investment, B2B marketplaces allow
buyers and sellers to reduce their purchasing and sales overhead and increase
their efficiency. Sellers can also capture more sales and increase their revenues.
MY ANALYSIS
3M was founded in 1902 in the Lake Superior town of Two Harbors, Minn. Five
businessmen set out to mine a mineral deposit for grinding-wheel abrasives. But
the deposits proved to be of little value, and the new Minnesota Mining and
Manufacturing Co. quickly moved to nearby Duluth in 1905 to focus on sandpaper
products. It entered the Indian market in 1988 as Birla 3M limited.
What I personally feel is 3M is lacking a proper advertising formula. Yes it’s true
that the company is reaching out for the B2B transactions but when it comes to
B2C it lags behind. It has various products like:
Consumer and Office Business
Display and Graphics Business
Electro and Communications Business
Health Care Business
Industrial and Transportation Business
Safety, Security and Protection Services Business
The company majorly focuses on B2B transaction but it should also cater to the
B2C segment. It should go for mass advertising rather than concentrating on a
particular segment. Moreover the company lags on trade promotion as I could not
find sufficient data on this part. So it should also start some programs to boost
their trade. It can even go for intermediaries or for franchisees etc. to cover a large
area.
The company’s values signify:
Act with uncompromising honesty and integrity in everything we do.
Satisfy our customers with innovative technology and superior quality, value
and service.
Provide our investors an attractive return through sustainable, global growth.
Respect our social and physical environment around the world.
Value and develop our employees' diverse talents, initiative and leadership.
Earn the admiration of all those associated with 3M worldwide.
When we look at the company’s performance it’s beyond doubt that it is
performing well. The figures backs this statement:
Global sales: $23 billion.
International (non-US) sales: $14.6 billion (63 per cent of company's total).
Operations in more than 65 countries.
3M products sold in nearly 200 countries.
75,000 employees globally.
Further the company should also look for:
Worldwide economic and capital markets conditions;
The Company's credit ratings and its cost of capital;
Competitive conditions and customer preferences;
Foreign currency exchange rates and fluctuations in those rates;
The timing and acceptance of new product offerings;
the availability and cost of purchased components, compounds, raw
materials and energy (including oil and natural gas and their derivatives)
due to shortages, increased demand or supply interruptions (including
those caused by natural and other disasters and other events);
The impact of acquisitions, strategic alliances, divestitures, and other
unusual events resulting from portfolio management actions and other
evolving business strategies, and possible organizational restructuring;