ELITE 5 CHALLENGE

CHALLENGE 1About T-shirt:- T-shirts for Top 9 Young Marketers 3 and mini-game winners- Materials: “ca map nhi”,

- Cost for a 150-T-shirt package is 100,000vnd –

110,000vnd/each, may take 3 – 5 days to produce

Challenge: Selling 100 – 150 T-shirts in 10 days- Price floor and price ceiling: 200,000vnd –

400,000vnd/each

- Additional items are allowed but not exceeding

40,000vnd/each

- Minimum net profit: 7 million VND- Target customers: 41,000 fans on YM fanpage

- Other costs cannot exceed 5 million VND

SEGMENTATION 2Age

Engage

ment

35 – 654%

25 – 3410%

18 – 24

86%

According to Young Marketers’s Analysis

Segmentation is based on 2

elements: Age & YM Engagement.

We choose: 18 – 24 with nearly

29,930 people.

They are:

- Male & female

- Living in HCMC

- Students or fresh graduates

- BC+

- Active on YM fanpage and YM

activities

- Potential and passionate about

Marketing

CONSUMER UNDERSTANDING 3OBSERVATION

I like YM fanpage

and other Marketing

related fanpages.

Well, I think I like

Marketing and I want

to know more about

it.

I want to have

more Marketing

knowledge so I can

pursuit my career.

TRUTH

“I want to have more Marketing knowledge so I

can pursuit my career.”

INSIGHT“I want to have more Marketing knowledge so I can pursuit mycareer.

Joining YM activities is a way for me to have deeper & more

practical Marketing knowledge as a whole.”

SELLING T-SHIRT STRATEGY 4

STRATEGY

Create a connection between target customers and YM by

engaging and letting our T-shirt become a souvenir, a thing to

remember, a milestone in their Marketing career!

We sell the event, not the T-shirts themselves.

BIG IDEA 5YM CAMP:

FROM 0 to 0COMMUNICATION IDEA

24 intensive hours of Marketing World

CONCEPT:

- A stimulation of a real Marketing world:

Training, real case practice, pitching,… to

give the audience the picture of how the real

Marketing world operates.

- Trained and facilitated by Empoweres &

Eliters 1

PURPOSE:

- Empower/ignite the next Marketing

generation => Prepare for the return of YM4

- Boost practicality of Marketing knowledge

delivered by YM.

- Sell at least 70 T-shirts (included in price to join

the camp)

DEPLOYMENT PLAN 6

TRIGGER EXPERIENCE AMPLIFY

MESSAGE

KEY HOOK

TACTICS

Raise awareness

about the camp &

receive registration

Empower MKT lovers

& help others realize

Marketing is not for

them

OBJECTIVESpread the

testimonials

24 intensive hours to

define your Marketing

career

Marketing is not an

easy game

How YM Camp

changed me!

Facebook YM CAMP Testimonials

Social media, PR,

influencersSocial media, venue

partnerSocial media

28/11 – 8/12 13/12 14/12 – 16/12

1.5 million VND 3 million VNDBUDGET 500k VND

BUDGET SCENARIOS 7ACTIVITIES COST PRICE Quantity PROFIT

WORST SCENARIOS: 70 PARTICIPANTS | CAMP FEE: 350k/each

T-shirts 110k 200k 70 6300k

Joining fee 70k 150k 70 5600k

Marketing/materi

als

2000k

HR 3000k

TOTAL 6900k

BEST SCENARIOS: 100 PARTICIPANTS | CAMP FEE: 350k/each

T-shirts 110k 200k 100 9000k

Joining fee 70k 150k 100 8000k

Marketing/materi

als

2000k

HR 3000k

TOTAL 12000k

PHAN TRUNG HIEUTHANK YOU