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MEDIA KIT | 2016
YOUR CITY. YOUR MAGAZINE.DELIVERING YOUR MESSAGE.
WE ARE MILWAUKEE.
MEDIA KIT | 2016
THE MILWAUKEE MAGAZINE BRAND
MILWAUKEE MAGAZINE Reaching over 143,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city.
SPECIAL ISSUES These topical special issues mail to all subscribers and are also sold separately on newsstands.
Milwaukee Weddings
Milwaukee Health
MILWAUKEEMAG.COM The city’s best culture, dining and beer critics, plus insightful news and analysis - every day.
WEEKLY E-NEWSLETTER Our magazine and web stories delivered straight to your inbox.
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
SUPPLEMENTS Milwaukee Magazine provides advertiser-driven, topical stories and guides.
Dining Extra
Holiday Look Book
SOCIALIZE Images , videos and the stories behind the issues that you won’t find anywhere else.
CUSTOMIZE IT Customize a marketing piece that helps you stand out from the competition.
Custom Publications
Polybag Materials with the Magazine
Reader Response Cards
Ad Reprints
Custom Advertorials
Ad Inserts
Cover Ad Options
Display Plaques
EXCLUSIVE EVENTS Schmooze with Milwaukee’s movers and shakers.
START YOUR ENGINES JANUARY 2015
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
SPACE CLOSE
MATERIALS DUE
JANIN HOMES BY JAN 5
2016 PREVIEW WEDDINGS SPECIAL ISSUE | Deadline: NOV 3
SPECIAL SECTIONS:• Looking Good, Feeling Good • Pets
NOV17
NOV20
FEBIN HOMES BY JAN 30 MENTAL HEALTH & TOP DENTISTS
SPECIAL SECTIONS:• Valentine’s Day • Women’s Health
DEC15
DEC18
MARIN HOMES BY FEB 27
HOME/REAL ESTATE DINING EXTRA | Deadline: JAN 5
SPECIAL SECTIONS:• Financial Profiles • Realtor & Mortgage Profiles • Summer Programs
JAN19
JAN22
APRIN HOMES BY MARCH 26 GLOBAL DINING
SPECIAL SECTIONS:• Eye Care • Home & Garden • Senior Resource Guide
FEB16
FEB19
MAYIN HOMES BY APRIL 30
TRANSPORTATION MKE HEALTH SPECIAL ISSUE | Deadline: MARCH 8
SPECIAL SECTIONS:• College Guide • Lawyer Profiles • Mother’s Day
MAR22
MAR25
JUNIN HOMES BY MAY 28 CITY GUIDE
SPECIAL SECTIONS:• Jewelry • Skin Rejuvenation • Summer Fashion
APR19
APR22
JULIN HOMES BY JUNE 25 BEST RESTAURANTS
SPECIAL SECTIONS:• Charitable Events • Eye Care • Exceptional Women • Summer Beauty • Salon Superstars
MAY17
MAY20
AUGIN HOMES BY JULY 30 TOP DOCS
SPECIAL SECTIONS:• Back to School • Home Trends • Medical & Dental Profiles
JUN21
JUN24
SEPIN HOMES BY AUG 27 RETIREMENT PLANNING
SPECIAL SECTIONS:• Cosmetic Care • Fine Arts • Statewide Education • Travel
JUL19
JUL22
OCTIN HOMES BY OCT 1
REASONS TO LOVE MILWAUKEEFACES OF MILWAUKEE | Deadline: AUG 2
SPECIAL SECTIONS:• Consumer Services • Holiday Fashion • Nursing
AUG16
AUG19
NOVIN HOMES BY OCT 29
TBDMKE HEALTH SPECIAL ISSUE | Deadline: AUG 30
SPECIAL SECTIONS:• Local attractions • Museums • Spas
SEP13
SEP16
DECIN HOMES BY NOV 28
BEST STEAK HOUSESHOLIDAY LOOK BOOK | Deadline: SEPT 27
SPECIAL SECTIONS:• Health • Winter Exploration
OCT11
OCT14
2016EDITORIAL CALENDAR
RUN FOR YOUR LIFE MILWAUKEE HEALTH | JANUARY 2016
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
SUPPLEMENTS
SPECIAL ISSUES
MILWAUKEE WEDDINGS DISTRIBUTION: 27,900 PUBLISHED ANNUALLY IN THE JANUARY ISSUE.
A sophisticated, luxury bridal section offering fresh and inspirational content. It includes insider tips as well as gorgeous photography. It is the ultimate guide for today’s savvy bride.
ON NEWSSTANDS FOR 3 MONTHS.
MILWAUKEE HEALTH DISTRIBUTION: 28,750 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR MAY & NOVEMBER ISSUES.
Extensive coverage of hard-hitting health topics and impactful medical stories make this special issue an unforgettable read.
ON NEWSSTANDS FOR 3 MONTHS.
DINING EXTRA DISTRIBUTION: 28,400 PUBLISHED ANNUALLY IN THE MARCH ISSUE.
This go-to resource explores our top-notch local dining scenes as a supplement to our excellent regular coverage. With additional insights into the city’s culinary world, this bonus section offers the most extensive dining listings.
LOOK BOOK DISTRIBUTION: 27,750 ADDITIONAL RETAIL DISTRIBUTION: 7,150 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR DECEMBER ISSUE.
Place your most notable products at the fingertips of the most discerning shoppers. This is the best marketing source the holiday season and beyond.
WHAT THE FLOCK? AUGUST 2015
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
CIRCULATION & DISTRIBUTION
Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%.©2015 Scarborough, June 2014 Circulation Verification Council
143,204 TOTAL READERSHIP 31,807 PAID CIRCULATION
TOP RETAIL LOCATIONS
Barnes & Noble
Pick’n Save
General Mitchell Int. Airport
Sendik’s
Target
Walgreens
Walmart
Outpost Foods
Whole Foods Market
TARGETED DISTRIBUTION
Paid subscribers
In-room copies at select hotels
400+ Newsstands
Local events
870+ Healthcare offices
Best critical review Erik Gunn, The New Old Guard
Best single feature story over 30” Tom Matthews, Juke Box Hero Howie Magner, A Work of Art
Best sports story Doug Russell, Endangered Species Abby Callard, Glitter v. Grit
Best business story or series Matt Hrodey, Fountain of Youth
Best investigative story or series Mario Quadracci, The Watchmen
Best single headline Claire Hanan, Pop Rocks Howie Magner, The Bus Stops Here
Best illustration or cartoon Elizabeth Baddeley, The Man Next Door
Best overall design May, November & December 2013 issues
Best single cover design Most Creative Milwaukeeans, November 2013
Best single story or feature design Food Lover’s Guide
Best blog Erik Gunn, Pressroom Buzz
We believe in what we do, and we believe that we can contribute to the civic dialogue and often make a real difference in Milwaukee. Milwaukee Magazine has captured more than 250 Press Club awards since 1983. Here are the recent winners:
EDITORIAL EXCELLENCE
HIGH FIDELITY NOVEMBER 2015
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
OUR LOYAL & ENGAGED AUDIENCE
MAJORITY RULES
94% Say that Milwaukee Magazine influences their decisions about entertainment/things-to-do
92% Have read three or more of the last four issues
91% Indicate their dining decisions are influenced by our coverage
80% Save/collect an issue after reading it for more than a month
79% Readers discuss topics they have read in the issue with another person
70% Purchase products or services from ads seen in our issues
65% Readers have saved or reread multiple issues/articles
OUR READERS ARE CONSUMERS The top 10 products and services our readers will purchase during the next 12 months.
1 Dining & Entertainment
2 Women’s Apparel
3 Pharmacist / Prescription Services
4 Tax Advisor / Services
5 Men’s Apparel
6 Vacation & Travel
7 Automobile Accessories
8 Home Goods & Furnishings
9 Health Club / Exercise Classes
10 Children’s Apparel
MILWAUKEEMAG.COM ANALYTICS
2 MILLION + page views per year
170,000 average page views per month
45,000 average unique views per month Our readers spend nearly 1:30 MINUTES on each page they visit on our site.
E-NEWSLETTER
6,700+ subscribers receive our e-newsletters three times a week
4% average click-through rate
SOCIAL MEDIA
36,000+ followers on twitter
9,300+ likes generated on facebook
6,500+ followers on instagram
*June 2014 CVC Audit Survey
ONLINE PRESENCE
XX xx 201550 REASONS TO LOVE MILWAUKEE OCTOBER 2015
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
DEMOGRAPHICS
MEAN HOUSEHOLD INCOME
32% $50,000 to $99,999
23% $100,000 to $149,000
10% $150,000+
55% OF MILWAUKEE MAGAZINE’S AUDIENCE IS BETWEEN 21-54
21-29 11%
30-49 31%
50-69 37%
70+ 21%
EDUCATED AUDIENCE What is the highest level of education obtained by readers?
34% High School/Some College Experience
38% Graduated College
28% Complete Post Graduate Studies
Milwaukee Magazine reaches over 143,000 active, influential and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.
FEMALE SKEW
Female 60%
Male 40%
Married 53%
Single 47%
HOW DO WE STACK UP...A market comparison shows that our readers represent the people of Milwaukee.
= MILWAUKEE MARKET = MILWAUKEE MAGAZINE READERS
65-75+
55-64
35-54
21-34 Under
21
35% 40%White84%
White82%
Black11%
Black11%
Asian 2%
Other 5%
Asian 1%
Other 4%
49% 51% 60% 40%
AGE ETHNICITY GENDER
49%OF HOMES VALUED AT $2 MILLION+ READ MILWAUKEE MAGAZINE.
A CITY’S TRAGEDY MARCH 2015
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
WE ARE MILWAUKEE!
IT’S A POPULARITY CONTEST, AND WE’RE WINNING. How many people have read local magazines in the last six months?
1 Milwaukee Magazine (143,204)
2 M Magazine (43,419)
3 MetroParent (28,865)
4 BizTimes Milwaukee (19,891)
5 Lakeshore Living (9,664)
READERSHIP RANKING How we stack up against other print media sources.
1 Milwaukee Journal Sentinel (369,451)
2 Milwaukee Magazine (143,204)
3 The Business Journal (114,312)
4 Any CNI/NOW newspaper (90,117)
5 Any Lake Country publication (78,895)
6 Journal Times (Racine) (57,025)
7 M Magazine (43,419)
6,500+FOLLOWERS ON
36,000+FOLLOWERS ON
9,300+LIKES GENERATED
ON FACEBOOK
THE REAL COST OF ADVERTISING*How much are you paying to reach readers?
1/2 PAGE FULL COLOR AD COST/READER
Milwaukee Journal Sentinel $5,760 $0.016
Milwaukee Magazine $2,499 $0.017
M Magazine $2,057 $0.047
*Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent available rate card.
BIKE MKE APRIL 2015
2016
All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee
RATES & MECHANICAL REQUIREMENTS
FULL PAGE
1/2 V
1/6 H
1/4 H1/2 H
1/3 H 1/6 V
2/3 V 1/3 V
AD SUBMISSION ELECTRONIC ADS: All ads must be submitted digitally. ACCEPTED AD FORMAT: PDF files only. FILE REQUIREMENTS: All files must be final, color corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%. AD SUBMISSION: PDF files may be submitted via our ad portal, Adshuttle. Visit www.milwaukeemag.com/adshuttle. DUE DATE: Ads due to Adshuttle by Noon on the Friday of deadline, Please direct any questions about these dates to your sales representative.
ADDITIONAL FEES PMS: Customers may request PMS ink, metallic ink or fifth color at an additional charge. Please contact your Milwaukee Magazine sales representative for quote. AD ARCHIVING AND RETRIEVAL: We archive all electronic ads for a period of 18 months.
LATE FEE: A fee of $25 will accrue daily for ads and/or materials received after the production deadline. LATE CHANGES: If an advertiser, agency or designer wishes to make changes after we begin sending final files to Quad/Graphics, they will be subject to the additional $80 charge to reprocess the file.
PRINTING PROCESS (web offset) LINE SCREEN: 133-line screen Dot size 5% to 95%. DENSITY: Overall printing density of all colors should not exceed 300%. TYPE: Reverse type must be no smaller than 8 point.
IN-HOUSE AD PRODUCTION Milwaukee Magazine offers onsite production services. All supplied artwork must be provided in digital hi-res (300dpi) format. Estimates furnished upon request. Changes to new and existing ads will be subject to production charges billed back to the customer. Production charges are in addition to space rate.
ACCEPTABLE PROOFS We only accept SWOP (Specifications for Web Offset Publications) Certified proofs on publication grade stock. Note: Laser or Epson proofs are not acceptable. Milwaukee Magazine cannot guarantee color reproduction and will not be held liable for any variance in the printing of an ad submitted without a SWOP certified proof. PROOF UPON REQUEST: A SWOP Certified proof can be pulled upon request for a fee of $50, plus delivery. Please contact your Milwaukee Magazine sales representative for further details.
DIGITAL-READY ADVERTISEMENTS DIGITAL-READY/AGENCY DISCOUNT: Ads 1/3 page or larger provided digital-ready (electronic ads provided in accordance with mechanical requirements) and submitted through Adshuttle will receive a 15% discount off the gross space rate if affiliated with recognized agency of record, unless otherwise noted on the rate card. Ads produced or edited in-house are not eligible for digital-ready discount.
4-COLOR PRINT WIDTH X HEIGHT 12X 6X 4X OPEN
TWO-PAGE SPREAD(.125 in. Bleed required)
TrimLive
16.25 in. x 10.875 in.15.375 in. x 10 in.
UPON REQUEST UPON REQUEST UPON REQUEST UPON REQUEST
FULL PAGE(.125 in. Bleed required)
TrimLive
8.125 in. x 10.875 in.7.25 in. x 10 in.
$3,299 $3,599 $3,699 $3,899
2/3 VERTICAL 4.625 in. x 10 in. $2,599 $2,799 $2,999 $3,199
1/2 VERTICAL1/2 HORIZONTAL
4.625 in. x 7.375 in.7.25 in. x 4.875 in.
$2,149 $2,299 $2,399 $2,499
1/3 VERTICAL1/3 HORIZONTAL
2.25 in. x 10 in.4.625 in. x 4.875 in.
$1,599 $1,749 $1,799 $1,949
1/4 CO-OP 3.5 in. x 4.75 in. $995 $995 $995 $995
1/6 VERTICAL1/6 HORIZONTAL
2.25 in. x 4.875 in.4.625 in. x 2.375 in.
$749 $749 $749 $749
Additional pricing & rates upon request.
126 N. Jefferson St. | Milwaukee, WI | 414.273.1101 | milwaukeemag.com