Your college’s brand

Your college’s brand.
How to deliver a constant message to all your audiences across various media outlets.
Origins of Branding:
branding: surface.... the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. (Entrepreneur.com)
deeper... is to create emotions and connect with a consumer’s senses
commitment
U P D A T E
F A L L R E G I S T R A T I O N
Postcard series • Applied not enrolled • Fall student not currently enrolled • Spring student not currently enrolled
take the next step Fall Registration July 13-28
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cvcc.edu 2550 Highway 70 SE | Hickory, NC 28602-8302
828.327.7000 x4216
We have your application. Now all we need is you! Our records indicate you previously applied to CVCC. You still have time to enroll in Fall semester classes.
cvcc.edu 2550 Highway 70 SE | Hickory, NC 28602-8302
828.327.7000 x4216
Our records indicate you have taken Spring 2016 classes at CVCC. You still have time to enroll for Fall 2016 classes.
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discover what’s possible
828.327.7000 x 4216
cvcc.edu
Our records indicate you have taken Fall 2015 classes at CVCC. You still have time to enroll for Fall 2016 classes.
Enroll to Continue Your Journey
Fall Registration July 13 – 28
www.cvcc.edu/Advising To enroll, sign up for an advising appointment
NewsPaPer - PriNt • Hickory Daily Record • Taylorsville Times • Observer News Enterprise (O.N.E.)
radio ads • WNNC • WHKY
NewsPaPer - oNliNe • Hickory Daily Record
BillBoards • Digital
BillBoards • Static
A D V E R T I S I N G
catawBa coUNtY MaGaZiNe • Every family and staff member receives digital copy • Hard copies to every school, district office, subscriber and local businesses • Digital flip book • Only 30 advertisers
https://www.joomag.com/magazine/catawba-county-schools-family-magazine-2016-graduation/0984584001466741867?short
HiGH scHool Posters
PaNdora
Bounce RaTe 86%
eng - iTunSMPB 00000000 00000210 0000088F 00000000000C6BE1 00000000 000B2D3A 00000000 00000000 00000000 00000000 00000000 00000000
UPdated waYfiNdiNG sYsteM • New drone footage (Still/Video) • New campus maps • New virtual campus tour
P
Startown Road
Startown Road
Drives/Parking
Buildings
Water
Legend
Alphabetically 1 Administrative Building 2 Cuyler A. Dunbar Building (CAD) 3 Corporate Development Center (CDC) 4 Dental Hygiene (DEN) 5 East Campus (EC) 6 East Wing – Challenger Early College High School (EW) 7 Environmental & Life Science Building (ELS) 8 Engineering Technology Building (ENG) 9 Institutional Advancement (IA) 10 Maintenance Building 11 Robert E. Paap Building (REP) 12 Student Center (SC) 13 Student Services (SS) 14 e Tarlton Complex (MPC) 15 Turf Management Building (TMB) 16 Vocational Shops and Labs (VSL Wing) 17 Welding Building (WLD) 18 West Wing (WW)
Address 2028 Startown Rd SE Turf Management Building 2030 Startown Rd SE Maintenance Building 2540 Highway 70 SE e Tarlton Complex 2550 Highway 70 SE Administrative Building (EW, VSL, WW) 2556 Highway 70 SE Welding Building 2560 Highway 70 SE Dental Hygiene 2564 Highway 70 SE Student Services 2760 Highway 70 SE Scheduled for Demo 2580 Highway 70 SE Student Center 2590 Highway 70 SE Cuyler A. Dunbar Building 2596 Highway 70 SE Robert E. Paap Building 2600 Highway 70 SE Environmental & Life Science Building 2608 Highway 70 SE Engineering Technology Building 2664 Highway 70 SE Corporate Development Center 2760 Highway 70 SE East Campus
C A M P U S V I S U A L S
ValleY waY iNstallatioNs • CAD (2) • Student Services • Tarlton Complex • Robert E. Papp Building • West Wing • Administration Building • Business Office • Alexander Campus
coMMeNceMeNt BaNNers • New design • Introduced photo backdrop • Upgraded hardware
coNtiNUiNG edUcatioN scHedUle • New magazine design • New structure with two sections and new categories • Advertising for curriculum • Interactive PDF version
AC AlexAnder Center for eduCAtion • CDC CorporAte development Center • ELS environmentAl life SCienCe • GW Good Will • NRC neWton reCreAtion Center
REP robert e. pAAp eduCAtion buildinG • EC CvCC eASt CAmpuS • TC tArlton Complex • VSL voCAtionAl ShopS/lAb • WHSCC WeSt hiCkory Senior Citizen Center
2016 - 2017 CONTINUING EDUCATION | Catawba Valley Community College | 828.327.7000 | cvcc.edu 4
bASiC SkiLLS EDuCAtion ProGrAmS Classes are available at NO CHARGE East Campus Basic Skills/GED ® Open Lab Hours: Monday - Thursday 8 a.m. – 3 p.m., and 4:30 – 8 p.m., Friday 8 a.m. - 12 p.m. Saturday 9:30 a.m. – 12 Noon (ESL only) Call (828)-327-7000, ext. 4353, For times/days at the Alexander Center for Education in Taylorsville, please call (828) 632-8221
ADuLt SEConDAry CrEDEntiAL oPtionS: (Adult high School diploma program or the high School equivalency program, e.g. Ged).
ADuLt H.S. DiPLomA classes offer students 18 years and older the opportunity to earn a high school diploma sanctioned by the board of education of Catawba or Alexander Co Center for education, taylorsville (828) 632-8221 for more information or to sign up for an orientation. now offered 100% online with on-campus support! please call for more information.
tHE HiGH SCHooL EquivALEnCy ProGrAm (such as Ged) focuses on developing the academic skills needed to earn high School equivalency through an approved exam (ex: the Ged exam). Catawba valley Community College offers classes in a variety of locations and online. Classes are free; however, there is a cost for the Ged exam at the end. Scholarship funds may be available to those with demonstrated financial need. minor students (ages 16 & 17) require written permission from a parent/guardian and may also require a superintendent’s signature. please contact the basic Skills office at 828-327-7000 ext. 4353 (or ext. 4129) or the Alexander Center for education, taylorsville (828) 632-8221 for more information or to sign up for an orientation.
EnGLiSH AS A SEConD LAnGuAGE (ESL) The eSl program is designed for adults with limited english Skills. Students will learn to speak, read, and write in english. Students will also learn health and safety information, how to deal with cultural differences, u.S. history, basic legal information, and citizenship. Classes are free and are available in several locations in Catawba and Alexander counties at various times such as days, nights, and weekends. please contact the basic Skills office at 828-327-7000 ext. 4353 (or ext. 4357) or the Alexander Center for education, taylorsville (828) 632-8221 for more information.
ADuLt bASiC EDuCAtion (AbE) The Abe program teaches adults to develop reading, writing, and math skills. Classes are free! Classes are available in several locations in Catawba and Alexander counties at various times such as days, nights, and weekends. please contact the basic Skills office at 828-327-7000 ext. 4353, or the Alexander Center for education, taylorsville (828) 632-8221 for more information.
tHE ADuLt bASiC EDuCAtion ACADEmy This portion is offered at CvCC as a part of Adult basic education designed for adults who have intellectual disabilities or who have suffered a brain injury. These classes allow adults to develop reading, writing, and math skills in a way which promotes independent living and helps students transition to employment and college opportunities. Classes are free and are available in several locations in Catawba and Alexander counties. please contact the basic Skills
office at 828-327-7000 ext. 4353 (or ext. 4268) or the Alexander Center for education, taylorsville (828) 632-8221 for more information.
mAtH SEnSE A six-week, intensive basic math review for students whose placement tests indicate this is the appropriate level to begin the developmental math (dmA) series for curriculum studies. topics include: operations with whole numbers, decimals, and fractions; data analysis and measurement; statistics and probability; basic geometry; order of operations; and a brief introduction to algebraic expressions and integers. Contact the basic Skills office for registration information 828-327-7000, ext. 4353.
EnGLiSH founDAtionS An eight-week, intensive basic review for students whose placement tests indicate this is the appropriate reading and writing level in which to begin their curriculum studies. topics include: vocabulary review, comprehension development, grammar review, basic sentence and paragraph construction, and the writing process. Contact the basic Skills office for registration information (828) 327-7000, ext. 4353.
buSinESS AnD ProfESSionAL onLinE CArEEr CErtifiCAtion ProGrAmS Catawba Valley Community College, in partnership with ed2go, offers online open enrollment programs designed to provide the skills necessary to acquire professional level positions for many in-demand occupations. Enroll and begin your class any time. Loans and payment plans available to qualified individuals through ed2go. For more information, contact Janet Lail at 828-327-7000, ext. 4116 or [email protected]. Please visit www.careertraining. ed2go.com/CVCC for a complete listing of courses.
Administrative Professional microsoft office Specialist 2016 $2395
Administrative professionals are the backbone of a professional organization, helping keep the team organized and operating efficiently. in this program, you will learn the skills you need to support an organization, manage stressful situations that may arise, and excel in an administrative career. This program will also prepare you to sit for the microsoft office Specialist Certification 77-727 and 77-728 (excel), 77-725 and 77-726 (Word), 77-729 (powerpoint), 77-731 (outlook), and 77-730 (Access).
Certified bookkeeper $1995
The Certified bookkeeper online training program for experienced bookkeepers leads to national certification with the American institute of professional bookkeepers (Aipb). The Aipb certification is a high professional standard for bookkeepers. This program was created by the Aipb and is offered in partnership with major colleges, universities, and other accredited education providers. All textbooks are included.
Legal Secretary $2295
This program teaches you all the skills you need to work for a lawyer in a law office. you will master everything from legal office management and accounting to legal terminology and legal writing. This program will prepare you for the national Association of legal professionals (nAlS) Accredited legal professional (Alp) examination.
CONTINUING EDUCATION Job and Career Enhancement
2017 Spring Registration Curriculum Classes
Nov. 14 - Dec. 2 828.327.7000 x 4216 | cvcc.edu
Your higher education is possible. apply. visit. enroll.
table of Contents Job and Career Enhancement bASiC SkiLLS EDuCAtion ProGrAmS ......................... 4
buSinESS AnD ProfESSionAL ....................................... 4
mECHAtroniCS
HumAn rESourCES DEvELoPmEnt ............................. 9
notAry PubLiC ................................................................12
REP robert e. pAAp eduCAtion buildinG • EC CvCC eASt CAmpuS • TC tArlton Complex • VSL voCAtionAl ShopS/lAb • WHSCC WeSt hiCkory Senior Citizen Center Health/Public Service | Learning/Personal Enrichment | Workforce Development
Spanish for beginners – Level i $70
Students will get an introduction to expressions and vocabulary for basic conversation with special focus on travel to a Spanish speaking country. textbook required – Spanish in 10 minutes a day-6th edition. Students may purchase books at CvCC bookstore, barnes & noble, Amazon, or books available for purchase at first class meeting. instructor: erin Ward
9/15/16-11/3/16 th 6:00 p.m. – 8:00 p.m. CvCC, eC 1/12/17-3/2/17 th 6:00 p.m. – 8:00 p.m. CvCC, eC 3/16/17-5/11/17 th 6:00 p.m. – 8:00 p.m. CvCC, eC
muSiC/DAnCE Guitar-beginning $70
Students will gain a basic knowledge of tuning, strumming, chords, and chord charts in this beginning guitar class. Students must bring their own guitars. instructor: tom mcneely
9/6/16 – 10/11/16 t 6:00 p.m. – 8:00 p.m. CvCC, rep
3/7/17 – 4/11/17 t 6:00 p.m. – 8:00 p.m. CvCC, rep
Line Dancing-A fun Way to Exercise $55
have you ever watched people line dance and wished you could do it too? Come learn some popular line dances while getting a great cardio workout. line dancing can be done to a wide variety of music from oldies to jazz to country. no partners needed. instructor: kristi marlow
10/4/16–11/8/16 t 6:30 p.m. – 8:30 p.m. nrC
2/14/17-3/21/17 t 6:30 p.m. – 8:30 p.m. nrC
Shag-beginning $55/pp
learn the dance of the south by learning the six count method; this course includes the basic shag step, female turn, male turn, chase, cuddle, pivot, the lead out, and variations on the fundamental steps. partners are needed for this class. instructor: Judy boston
8/2/16-8/30/16 t 7:00 p.m. – 8:30 p.m. nrC 3/14/17-4/11/17 t 7:00 p.m. – 8:30 p.m. nrC
PHotoGrAPHy Digital Photography-basics $70
Come learn the basics to take great pictures with your digital camera. designed for new users of digital Slr cameras, this class will focus on the fundamentals of digital camera operations. you will be introduced to digital photo imaging, exploring the use of hardware/software, image capture, and input/output devices. must bring Slr digital camera to class. instructor: milton hawes
9/15/16 – 10/20/16 th 6:00 p.m. – 8:00 p.m. CvCC, AC
1/12/17 – 2/16/17 th 6:00 p.m. – 8:00 p.m. CvCC, AC
3/2/17 – 4/6/17 th 6:00 p.m. – 8:00 p.m. CvCC, AC
Digital Photography $70
learn the operations of a digital camera and what makes digital photography different from traditional film photography. This course introduces digital photo imaging, exploring the use of hardware/software, image capture, and input/output devices. must bring Slr digital camera to class. required textbook: digital photography 1,2, & 3 – taking and printing Great pictures by rob Sheppard which can be purchased at barnes and noble or Amazon. instructor: Aaron tallman
1/12/17 – 2/16/17 th 6:00 p.m. – 8:00 p.m. CvCC, eC
Digital Photography: beyond basics $70
This class addresses the need for photographers of all levels to stay technologically current and creatively relevant. This class is appropriate for beginners and experienced photographers. topics include equipment, advanced exposure techniques, low-light situations, off-camera flash, action photography, close up macro photography, tips for photographing people and travel, camera raw capture and editing techniques. Students must have a Slr camera. instructor: Aaron tallman
9/1/16 – 10/6/16 th 6:00 p.m. – 8:00 p.m. CvCC, rep
nature Photography $90
Students will learn creative techniques and strategies to better capture the beauty of nature through photography. textbook required for this class. Students must have a manual Slr camera. possible 2 Saturday field trips – instructor will discuss dates with students. textbook required for class – nature photography field Guide by John Shaw. Students may purchase book at barnes and noble or other bookstores. two Saturday field trips – instructor will schedule dates and notify class. instructor: robert dant
9/15/16-11/3/16 th 6:00 p.m. – 8:00 p.m. CvCC, eC
Photography – Digital $70
learn the operations of a digital camera and what makes digital photography different from traditional film photography. This course introduces digital photo imaging, exploring the use of hardware/software, image capture, and input/output devices. must bring Slr digital camera to class. required textbook: digital photography 1,2, & 3 – taking and printing Great pictures by rob Sheppard which can be purchased at barnes and noble or Amazon. instructor: robert dant
2/23/17-3/30/17 th 6:00 p.m. – 8:00 p.m. CvCC, eC
New beginning. New focus. New .
Jan. 2 – 6 Spring Semester
Schedule Adjustment
cvcc.edu
CONTINUING EDUCATION Personal Enrichment
Art For additional information, call 828-327-7037 or email [email protected] or visit www.cvcc.edu.
Art media of your Choice $60
designed for both the beginner and experienced artist, this class will give you the basic drawing and painting skills and confidence you need to develop your abilities. learn basic drawing and painting techniques including brush strokes, color combinations, preparations, and composition. individual creativity and expression will be encouraged throughout the class. instructor: natalie mcneely
9/6/16 – 10/25/16 t 8:30 a.m – 11:30 a.m. CvCC, eC
1/10/17 – 2/28/17 t 8:30 a.m – 11:30 a.m. CvCC, eC
3/14/17 – 5/9/17 t 8:30 a.m – 11:30 a.m. CvCC, eC
Art media of your Choice Workshop $30
designed for both the beginner and experienced artist, this class will give you the basic drawing and painting skills and confidence you need to develop your abilities. learn basic drawing and painting techniques including brush strokes, color combinations, preparations, and composition. individual creativity and expression will be encouraged throughout the class. instructor: natalie mcneely
11/8/16 – 12/6/16 t 8:30 a.m – 11:30 a.m. CvCC, eC
freelance Writing for fun and Profit $70
in this six-week course, this class will show writers of all skill levels the keys to generating income by selling articles to magazines and newspapers. instructor: mark vanek
9/13/16 – 10/18/16 t 7:00 p.m. – 9:00 p.m. CvCC, eC
2/7/17 – 3/14/17 t 7:00 p.m. – 9:00 p.m. CvCC, eC
Get your brushes Wet $60
tap into your creative instincts in this class designed for beginners as well as more experienced painters. This class offers a solid foundation in paint application and proper use of a variety of materials including oil, acrylic, watercolor, and pastel. learn how to organize a composition, mix colors, and develop general painting skills. instructor: pat flachbart
9/14/16-11/2/16 W 9:00 a.m. – 12:00 p.m. CvCC, eC
9/14/16-11/2/16 W 1:00 p.m. – 4:00 p.m. WhSSC
9/14/16-11/2/16 W 5:30 p.m. – 8:30 p.m. CvCC, eC
1/11/17-3/1/17 W 9:00 a.m. – 12:00 p.m. CvCC, eC
1/11/17-3/1/17 W 1:00 p.m. – 4:00 p.m. WhSSC
1/11/17-3/1/17 W 5:30 p.m. – 8:30 p.m. CvCC, eC
3/15/17-5/10/17 W 9:00 a.m. – 12:00 p.m. CvCC, eC
3/15/17-5/10/17 W 1:00 p.m. – 4:00 p.m. WhSSC
3/15/17-5/10/17 W 5:30 p.m. – 8:30 p.m. CvCC, eC
Get your brushes Wet Workshop $30
in this 4-week workshop, students will tap into their creative instincts in this class designed for beginners as well as more experienced painters. This class offers a solid foundation in paint application and proper use of a variety of materials including oil, acrylic, watercolor, and pastel. learn how to organize a composition, mix colors, and develop general painting skills. instructor: pat flachbart
11/9/16-12/7/16 W 9:00 a.m. – 12:00 p.m. CvCC, eC 11/9/16-12/7/16 W 1:00 p.m. – 4:00 p.m. WhSSC 11/9/16-12/7/16 W 5:30 p.m. – 8:30 p.m. CvCC, eC
Watercolor techniques-All Levels $60
designed for beginners and intermediate, students will get a solid foundation in the art of watercolor painting. Gain a basic understanding of watercolor painting as you explore the elements and basic techniques of watercolors. tap into your creative side with watercolor exploration. Supply list available prior to class. instructor: Judy rider
9/12/16–11/7/16 m 10:00 a.m. – 1:00 p.m. CvCC, eC 1/23/17-3/13/17 m 10:00 a.m. – 1:00 p.m. CvCC, eC
ComPutEr trAininG Adobe illustrator-introduction $70
This class will teach the student to create illustrations, charts, graphs, logos, diagrams, and more! Students will also learn how simple it is to create complex vector shapes using the powerful tools available within illustrator. Students will try their hand at creating logos, characters, graphics and their own unique artwork. instructor: Aaron tallman
10/27/16 – 12/8/16 th 6:00 p.m. – 8:00 p.m. CvCC, rep
Adobe Photoshop $70
if you are new to photoshop, or if you have used a previous version of photoshop and need a refresher, this class is for you! We will cover the workspace and tools, organizing and importing photos via bridge, color and tonal correction, image adjustments and manipulation, compositing images, and masks. This hands-on course also discusses image formats, selection techniques, filter effects, retouching digital photos, restoring damaged photos, working with layers for composition, and using various painting tools. instructor: Aaron tallman
2/2/17 – 3/9/17 th 6:00 p.m. – 8:00 p.m. CvCC,rep
multimedia Editing & Production $70
Join the convergence of art, technology, communication and education in this course as we explore the software and hardware used in the production of various multimedia projects. experience the process of creating a digital story through a hands-on exploration of popular digital storytelling tools. even if you have experience with these applications, you will walk away from this class with new tips, tricks, and implementations. instructor: Aaron tallman
3/16/17-4/20/17 th 6:00 p.m. – 8:00 p.m. CvCC, rep
2/6 - 2/15 m/W 8:30 a.m. – 3:00 p.m. ACe
3/6 - 3/15 m/W 8:30 a.m. – 3:00 p.m. ACe
4/3 - 4/12 m/W 8:30 a.m. – 3:00 p.m. ACe
5/1 - 5/10 m/W 8:30 a.m. – 3:00 p.m. ACe
6/5 - 6/14 m/W 8:30 a.m. – 3:00 p.m. ACe
7/10 - 7/19 m/W 8:30 a.m. – 3:00 p.m. ACe
it AnD SoftWArE DEvELoPmEnt Additional course information at http://careertraining.ed2go. com/cvcc/ Contact Janet Lail at 828-327-7000, ext. 4116 for access to the course/computer requirements.
AutoCAD 2015 Certified user $2595
With Autodesk certified curriculum, you’ll learn all of the skills needed to prepare for the Autodesk AutoCAd 2015 Certified professional and user exams. upon successful completion of your program, you’ll receive a paid voucher to take the Autodesk AutoCAd 2015 Certified user exam free of charge.
Certified info. Security manager (CiSm) (voucher included) $1395
This program promotes international practices and provides management with assurance that those earning this designation have the necessary knowledge and experience to provide effective security management. This program trains you for a position in risk management, Security Auditor, Compliance officer or an executive management position as a CSo, Cto or Cio.
The registration fee for the Certified information System manager (CiSm) exam is included with this program.
Certified info. Systems Auditor (CiSA) (voucher included) $1395
With it Security being the fastest growing sector within the industry, professionals with the Certified information Systems Auditor (CiSA) certification will be well prepared for senior level security and auditing positions. After completing this CiSA online training, you will be proficient in Auditing Standards, Auditing Governance, Security design, among many other it security principles.
The registration fee for the Certified information Systems Auditor (CiSA) exam is included with this program.
Cisco® CCnA® Certification training (voucher included) $2195
The CCnA certification indicates a professional level of knowledge and a foundation in basic networking. This program incorporates the objectives for the Cisco CCnA exam, focusing on giving you the skills and knowledge
necessary to install, operate, and troubleshoot a small and medium branch office enterprise network, including operating ip data networks, lAn Switching technologies, ip Addressing, ip routing technologies, ip Services such as dhCp, nAt, ACls, fhrp, Syslog, Snmp v2/v3, network device Security, troubleshooting and WAn technologies. A student should be able to complete configuration and implementation of a small branch office network under supervision. upon successful completion of this program, you’ll be prepared to sit for either the 200-120 CCnA exam or the 100- 101 iCnd1 and 200-101 iCnd2 exams. your registration fee will include a voucher to take the 200-120 CCnA certifying exam.
ComptiA™ A+ Certification training (vouchers included) $1995
The ComptiA™ A+ Certification is a critical first step in opening the door to your it career. Throughout this program, you will learn the essential skills needed to start a career working within the industry. ComptiA™ A+ Certification is vendor neutral and internationally recognized, giving you a competitive advantage no matter what country you’re working in and what hardware you’re working with. upon completion of the program, you will be given vouchers to take two ComptiA™ certification exams. (ComptiA 220- 901 and 220-902)
ComptiA™ network+ Certification training (voucher included) $1695
A ComptiA™ network+ Certification is a widely recognized and respected credential within the information technology industry. With this certification, you can demonstrate that you have the knowledge and skillset to take on a critical role in data networking. if you’re relatively new to it and/or networking, ComptiA™ network+ is an industry recommended certification as a first step in professional-level networking. upon completion of the program, you will be given a voucher to take the ComptiA™ network+ certifying exam.
ComptiA™ Security+ Certification training (voucher included) $1695
Gain the skills you need to be a security professional, and prepare to take the ComptiA™ Security+ certification exam, as you master the basics of system security, network infrastructure, access control, and organizational security. once you complete this program, you’ll be proficient in basic security concepts such as attacks and mitigation, security applications, risk assessment, disaster recovery and incident response, cloud computing, mobile devices, byod and SCAdA, in addition to vulnerability assessment. upon successful completion of this program, you will receive an exam voucher for Syo-401 at no additional cost.
video Game Design and Development $1995
The video Game design and development online training program is the place to start if you’re seeking a professional career as a video game designer and developer. This program is also well-suited for enthusiastic amateurs and gamers looking to explore this exciting field as a recreational endeavor.
Evening Business Classes invest. grow. advance.
2017 Spring Registration
2016 Fall Registration
AAug. 8 - 12
coNtiNUiNG edUcatioN redesiGN • Targeting mailings • New design and updated look that coincides with the new brand • New marketing has resulted in increased enrollment
Automotive Certifications
Initial Auto Dealer July 12-13 August 9-10 September 13-14 October 11-12 November 8-9 December 13-14 Day 1: 8:30 a.m. – 5:00 p.m. Day 2: 8:00 a.m. – 12:00 p.m. $200
Registration Information [email protected] or 828.327.7000 ext. 4116
cvcc.edu 2550 Highway 70 SE Hickory, NC 28602-8302 828.327.7000 x 4330
NON PROFIT ORG. US POSTAGE
PAID HICKORY NC
PERMIT NO. 38
Auto Dealer Renewal July 14 August 11 September 15 October 13 November 10 December 15 6 Hours $75 – includes all materials
Vehicle Safety Inspection July 16 August 6 September 10 October 1 November 5 December 3 8:00 a.m. – 5:00 p.m. $70
OBD II - Initial July 23 August 13 September 17 Ocotober 8 November 19 December 10 8:00 a.m. – 5:00 p.m. $88 – includes all materials
Automotive Certifications
OBDII –VehIcle emIssIOns InspectIOn
OBD II certification is required in all current emissions counties. The course is designed to prepare auto technicians and service personnel as OBD emission inspectors for motor vehicles. Course topics include regulations and test inspection procedures required by the NC DMVC for OBD emission inspectors.
$88 – includes all materials.
January 23 February 20 March 12 April 16 May 14 June 11
8:00 a.m. – 5:00 p.m.
VehIcle safety InspectIOn
This course focuses on the NC mandated procedure and requirements of the inspections personnel to successfully perform the NC Vehicle Safety Inspection test. Upon completion of this training, participants will take the NC Vehicle Safety Inspection state certification exam. The results of this exam will be forwarded to the NCDMV for NC Vehicle Safety Inspection certification.
$70
January 9 February 6 March 5 April 9 May 7 June 4
8:00 a.m. – 5:00 p.m.
statioNerY PackaGe
Equal Opportunity/Affirmative Action Institution Main Campus | 2550 US Highway 70 SE, Hickory, NC 28602-8302 | P 828.327.7000 | F 828.327.7276
Alexander Center | 345 Industrial Blvd, Taylorsville, NC 28681 | P 828.632.8221 | F 828.632.8544 www.cvcc.edu
stationery
official college use by areas other
than the Office of the President.
materials
John Keats Faculty, English
[email protected] | 828.327.7000 x 1820
cvcc.edu | 828.327.7000 | 2550 US Highway 70 SE | Hickory, NC 28602-8302
http://insider.cvcc.edu/default/assets//File/Marketing-Brand-Guide-PDF-04-29-16.pdf
B O A R D A P P R O V E D
PolicY cHaNGes
B O A R D A P P R O V E D
4.3 a marketing policy CVCC, as an institution, understands the value of the college reputation. Formal communications with the public and stakeholders contribute to the college reputation and serve to reinforce the college brand. Therefore, CVCC maintains strict oversight regarding the usage of the college name, mark, and/or logo to represent the college and its programs, locations, personnel, and values. All formal communications, publications, and advertisements of the college are representations of the college brand and shall conform to the CVCC Marketing Guide. Any items displaying the Catawba Valley Community College name, mark, or logo shall conform to the college brand standards as set forth in the CVCC Marketing Guide. The CVCC Marketing Guide is located on the CVCC Insider.
U P C O M I N G
2016 – 2017 PlaNs • High School Package • Business Card Ordering System • Marketing on portal • Print shop on portal • Online orientation • Starting Points • Social Media Campaign • Monitor Facebook • Launch and maintain Instagram • Twitter • Create a Inbound Marketing Campaign (Data)
Inbound Marketing VS. Outbound Marketing: Lead Generation
Survey N = 3,339 Source: HubSpot
Note: Graph excludes “email” and “don’t know/not applicable” responses.
Q: What percentage of your company's leads come from each of the following sources?
Inbound marketing delivers
54% more leads into the m a r k e t i n g f u n n e l t h a n traditional outbound leads.
Source: HubSpot
Source: Search Engine Journal
U P C O M I N G
empLoYee nigHT
each employee will receive 2 free tickets to the game and $10 in crawdads cash!
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This guide outlines the vision, scope, and strategies for marketing at Catawba Valley Community College.
It is your guide to defining and protecting the college brand.
This guide gives you the tools you need to work within the confines of the college brand and gives you the justifications you need to stay within the boundaries of college branding standards.
catawba valley community college marketing guide
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contents
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Possible is the idea that lives at the center of our brand story.
It’s the idea that we make education and continual
self-improvement possible for our students.
It’s who we are. It’s what we do.
It is the heart of our mission.
Every day.
Convenient and flexible class schedules
Inspirational and approachable faculty
A breadth of career-ready program offerings
Being part of a diverse student, staff, and faculty community
The ability to transfer into a university as a junior
An early, tuition-free start on college credits as a high school student
Accessible, campus-wide resources
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Our brand is our flag. Our brand is what people envision when they hear our name. Our brand is an accumulation. It is the sum total of events that make us who we are.
Each time you interact with another individual as a representative of our college, you reinforce our brand. Our brand is the sum total of every interaction.
Our Brand It’s who we are. It’s what we do. It is the sum of our efforts, achievements, history, actions, interactions, stories, and services. When our name is spoken, it is the mental image formed in the theater of the mind.
Yes, we have a brand. If we want our brand to reflect who we truly are, it’s up to us to direct our brand – to grow it, to nurture it, to defend it. We create our brand. We determine our brand. We write our own brand destiny.
everyone has a brand. so do we.
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos, Amazon
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As marketers, we strive to maintain oversight of the tangible aspects of our brand. The look, feel, and presentation of our physical communications are reinforcements of the brand architecture. When you think we’re being selective, it’s because we care. When we tell you your communications are out of compliance, it’s because they are.
The experiences, interactions, memories, and feelings you create are the college brand. Colors, pictures, and words are manifestations of the brand. The reactions people associate with our physical communications are reflections of our brand.
Our current branding communications are focused on our ability to provide opportunities to our students. We remove barriers. We give assistance. We share access.
We make it possible for our students to connect dreams to reality.
Our brand is more than important. It's who we are. It's what we do.
We are one college. With one brand. And these are our standards.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
– Sir Richard Branson, CEO Virgin
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Marketing Mission Our mission is to raise awareness of the college through positive and consistent messaging. We expect to manage enrollment by maintaining a sustainable student population through effective recruitment and retention efforts. Effective recruitment and retention efforts are driven by a culture of excellence communicated through consistent marketing.
Marketing Vision Our vision is to see the college universally recognized as a first-choice institution of higher education.
Marketing Purpose Our purpose is to support the college mission by protecting the college brand.
mission. vision. purpose.
"A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"
– Michael Eisner, Disney CEO
They have to find us
They have to want to find us
We have to make ourselves worth finding
"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is."
– Scott Cook, co-founder, Intuit
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Our students are our users. User experience design is at the heart of our marketing efforts. User experience design is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the college.
The student matters. We believe in the value of our students’ experience.
Students are people first. People make big decisions based on emotion. College is a big decision. We give top priority to positive emotional experiences in our marketing messages.
marketing core values
“Usability answers the question, ‘Can the user accomplish their goal’”?
– Joyce Lee, Human Factors Design at Apple
CERTAIN VALUES ASSIST US IN DEFINING MARKETING PRIORITIES. WE MAKE
DECISIONS BASED ON THE MOST EFFECTIVE USE OF LIMITED RESOURCES. WE
MAKE DECISIONS BY MAINTAINING A FOCUS ON OUR
CORE VALUES.
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Our students deserve quality. Higher education, by definition, meets a higher standard of excellence. We expect to deliver quality in all aspects of the student user experience. Our aim is to elevate the student user experience at every level of interaction with the college.
We respect and value our students. Our goal is to deliver a positive, uplifting message to our students. We will always avoid shouting, talking down to, or otherwise disrespecting or underestimating the intelligence and discernment of our students. We believe a positive message will be understood and received.
Our students define our reputation. Our reputation is our brand. We strive to enhance,
support, and protect our brand at every level of college interaction with the public. Brand management is a core priority of our marketing efforts. We accept the responsibility of educating every college employee on the value of effective brand management. Every college employee is accountable for effective brand management.
We connect our students with opportunity. The community college exists to provide access to higher education for all those who can benefit. We give our students the tools and resources necessary for a continued journey to success.
Possible.
“They [community colleges] must become the means by which every citizen, youth, and adult is enabled and encouraged to carry his education, formal and informal, as far as his native capacitites permit.”
– Higher Education for America’s Democracy, The President’s Commission on Higher Education, 1947
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primary marketing and branding strategies.
and social media outlets. Each story is designed to communicate a specific call to action. Our website is designed to make enrollment as straightforward as possible. The website is one well-designed, single-purpose commercial with the purpose of making enrollment as convenient as possible for new students.
Metrics. We love metrics. We need metrics. We live and die by metrics. If we can measure it, it’s real. Traditional media campaigns are notoriously difficult to measure. When we tie content to a specific call to action, we bypass conventional difficulties. Content delivered in a print campaign coupled with a social media campaign will contain specific calls to action. We can count how many people complete a call to action, most typically by measuring specific actions taken on our website. Our website metrics are our most valuable resource. The website is our most valuable marketing tool. It delivers content and measures results. Full circle. Beautiful.
Quality. We value our students. We value them enough to take the time to do it right. We strive for letter-perfect content. We seek to utilize the most contemporary best-practices
Content. The primary marketing strategy employed by the marketing team utilizes content management. We produce content with value. We share our content through various media outlets. Potential students recognize the value of our content and seek us out for exposure to more content. It’s that simple.
Hierarchy. We recognize the importance of putting the college first in all communications. Our college is filled with success stories. Any specific area of the college can, and does, produce excellent experiences regularly. These experiences should always be shared within the context of the college. The college always comes first. When a specific area of the college experiences a success, we all experience a success. We promote the success of the college first. For example, if you hit a home run, we get to say, “Catawba Valley Community College’s star player hit a home run.”
Versatility. Our audience is as diverse as our media outlets. We communicate a consistent positive message through various media outlets, and we tie together our messaging through our media. We support our storytelling with print campaigns, radio spots, outdoor advertising,
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in communication design. We shun the “good enough” mentality. We avoid the “just throw something together” approach, at all costs. We believe in taking the time to deliver a quality message for our stakeholders. By consistently applying a positive, high-value message, we communicate our high value as an institution of higher learning. We practice what we preach.
Simplicity. Often, in higher education, we are proud of our latest achievement, our most recent undertaking, our newest acronym. We are quick to coin phrases, name processes, give cute nicknames to novel programs. And, we are even more quick to confuse our students. Think back to your early days, before you understood shc, accreditation, articulation,
curricula vitae, taxonomy, rubrics, memoranda of understanding, UGETC, ESL, FAFSA, logins, passwords, online learning modules, and on and on and on. Yeah. Now imagine you’re considering your future, you have a dream, and you just want to take some classes. This is the space in which we live.
Research. As an institution of higher learning, we understand the value of research. We get it. One of our priorities, as marketers, is developing a culture of feedback. Through the effective use of surveys, focus groups, and data analysis, we make informed decisions about the products and services delivered by the college. And, because we do our homework, we craft our messaging accordingly.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– Steve Jobs, co-founder of Apple
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cvcc primary logo
jpeg or eps
marks. The CVCC Seal is for
presidential use and official
values are provided for each color,
depending on application.
WEB R 00
clearance. Please maintain a minimum
height of 0.5 inches.
options give us some flexibility
while retaining a singular, iconic
identity.
CVCC PRIMARY LOGO
ONE COLOR | BLK
CVCC PRIMARY LOGO
ONE COLOR | RED
opportunity to identify the
college in non-standard layouts.
when graphic elements and
CVCC TAB LOGO | BLK
CVCC TAB LOGO | RED
1.25 inches.
secondary logo
configuration of the college logo.
The same color and clearance
restricitons apply.
CVCC SECONDARY
1.5 inches.
secondary tab
opportunity to identify
used when graphic elements
and photography interfere with
Secondary Logo.
CVCC SECONDARY
embroidery or the need to scale
to a miniscule size, please use the
wordmark. Setting the wordmark
there may be instances for which
the red wordmark will be most
useful.
of clearance, use the height and width of
the capital C to verify appropriate
CVCC MARK | BLK
CVCC MARK | RED
of 0.275 inches.
0.85 inches.
location lockup
We want our students to feel
comfortable when they navigate
We have many locations. Each
location exists within the college.
The college always gets top
billing.
logo
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weakens the college brand.
Some subordinate logos predate
current marketing standards and
by a strict hierarchy. The college
always comes first. Requests
logos should be directed to the
marketing department and
marketing department.
promote official units within
the college. They represent
one college. We have several
schools. Each school has multiple
departments. All areas are parts
of the whole college. The college
always gets top billing.
0.5 inches.
0.5 inches.
Adding colors to individual logo elements
Adding drop shadows or any other visual effects to the logo
Stretching, condensing, or changing the logo proportions
Using colors other than those specified in this document
Cropping the logo
Locking-up any other elements with the logo
Rotating the logo
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These logo configurations are retired. Please remove them from all marketing and communication materials.
logo retirement
ITC Clearface Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 0123456789
ITC Clearface Std Regular ITC Clearface Std Italic ITC Clearface Std Bold Italic ITC Clearface Std Heavy ITC Clearface Std Heavy Italic ITC Clearface Std Black ITC Clearface Std Black Italic
primary fonts
core messaging.
These are our fonts. They reinforce our brand when used properly and consistently with our logo.
typography
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Frutiger LT Std 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Frutiger LT Std 47 Light Condensed Frutiger LT Std 57 Condensed Frutiger LT Std 67 Bold Condensed Frutiger LT Std 77 Black Condensed Frutiger LT Std 87 Extra Black Condensed Frutiger LT Std 45 Light Frutiger LT Std 46 Light Italic Frutiger LT Std 55 Roman Frutiger LT Std 56 Italic Frutiger LT Std 65 Bold Frutiger LT Std 66 Bold Italic Frutiger LT Std 75 Black Frutiger LT Std 76 Black Italic Frutiger LT Std 95 Ultra Black
primary fonts
the Catawba Valley Community
of weights, making it extremely
versatile and legible for subheads,
callouts, and body copy.
Memphis LT Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Memphis LT Std Light Memphis LT Std Light Italic Memphis LT Std Medium Memphis LT Std Medium Italic Memphis LT Std Bold Memphis LT Std Bold Italic Memphis LT Std Extra Bold
secondary fonts
font used for advertising
the marketing department to
showcase the college commitment
to contemporary best practices.
Times change. Fonts change. Our commitment to student excellence remains the same. Memphis is approachable and understandable. Just like us.
typography
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Thirsty Script Regular A BC DE F G HIJK L M NO P Q RS T U V WX Y Z abcdefghi jklmnopqrstuvwxyz 0123456789
Thirsty Script Light Thirsty Script Regular Thirsty Script Medium Thirsty Script Bold Thirsty Script Extrabold Thirsty Script Black
secondary fonts
the marketing department. It
and relevant voice when
highlighting select phrases in
graphic communications.
Sometimes you need a little extra emphasis. Thirsty Script is our display font. Like all good spices, it is used sparingly and with discretion.
typography
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Times New Roman Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 0123456789
Times New Roman Regular Times New Roman Italic Times New Roman Bold Times New Roman Bold Italic
substitute fonts
to access our primary fonts, ITC
Clearface Std and Frutiger Lt Std.
Substitute fonts are the approved,
acceptable alternatives.
in the headlines, subheads, and
body copy of our core messaging
when official college fonts are
unavailable.
Times New Roman is one of the most legible, widely-used fonts on the planet.
typography
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Century Gothic Regular
Century Gothic Italic
Century Gothic Bold
the Catawba Valley Community
serif college font.
Century Gothic comes in two
weights. It is another extremely
legible font and should be used
for subheads, callouts, and
typography
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Lid qui nihil maximil iunder tem voluptas ut quam velitat inimin remporia cones alibus nume porehent.
Nam rempore mporesto dolupta ectiate con porae. Xim qui arum fugit, que nonsecte saperupis eum quoditis reperio quaerese. quam adit ima consedia parchit aut velit volor alit omni demquid et et dit duntio illorae ratur, solupta.
headline ITC Clearface Std
Roman Size: 56 pt.
Kerning: Optical Tracking: 0
subhead Frutiger LT Std
Kerning: Metrics Tracking: 50
recommended typographic
communications.
typography
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When you have a notable event needing promotion, please contact us for assistance. Our team of professionals has years of experience, training, and education devoted to creating and delivering marketing messages. Let us put this experience to work for you.
You can access the Project Request form here
http://insider.cvcc.edu/default/index.cfm/departments/marketing-services/
We need the facts related to your specific event. The marketing team will craft a message and strategy for communicating your information to the intended audience.
We welcome your feedback, and the creation of marketing materials is an iterative process. Please allow sufficient time to fully develop a successful marketing campaign. Last minute requests will likely be denied, with the best interests of the college at heart.
how to contact us
the many communication needs
team is solely responsible for the
marketing message of the college.
Our priority messaging is directed
at managing enrollment. Please
making it happen
Equal Opportunity/Affirmative Action Institution Main Campus | 2550 US Highway 70 SE, Hickory, NC 28602-8302 | P 828.327.7000 | F 828.327.7276
Alexander Center | 345 Industrial Blvd, Taylorsville, NC 28681 | P 828.632.8221 | F 828.632.8544 www.cvcc.edu
stationery
official college use by areas other
than the Office of the President.
materials
John Keats Faculty, English
[email protected] | 828.327.7000 x 1820
cvcc.edu | 828.327.7000 | 2550 US Highway 70 SE | Hickory, NC 28602-8302
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https://owl.english.purdue.edu/
approved style guides for all
college communications.
prefer The Purdue Online Writing
Lab (OWL), published by Purdue
University.
For matters of style in formal writing, please refer to the Publication Manual of the American Psychological Association, (6th ed.).
For press releases, please follow the guidelines established by the Associated Press Style Book.
For effective communication, please reference The Elements of Style, (4th ed.), by Strunk and White.
American Psychological Association, (6th ed.)
Associated Press Style Book
The Elements of Style, (4th ed.), by Strunk and White.
matters of style
“‘Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.’”
– John Keats, Ode on a Grecian Urn
© 2016
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typography
materials

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