Grow Your Sales & Expand Your Brand - Motivating Masses · Grow Your Sales & Expand Your Brand with Director of Global Sales, Allyson Byrd ... Leveraging Your Brand to Explode Your

Grow Your Sales & Expand Your Brand with

Director of Global Sales, Allyson Byrd

Online Workbook www.motivatingthemasses.com

Produced by Allyson Byrd, Director of Global Sales © 2013 Motivating the Masses, Inc. www.motivatingthemasses.com

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Segment One How to Transform Your Business Into a Sustainable, Scalable Business “When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.” ― Jim Collins, Good to Great: Why Some Companies Make the Leap...And Others Don't

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Hedgehog Concept

Point One:

Point Two:

Point Three: Notes:

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Segment Two The Three Distinctions of a Powerful Brand

Distinction One:

Distinction Two:

Distinction Three: Notes:

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Identify:

1. Where are you currently creating Brand Awareness?

2. What brands are you aligning with to expand your market

reach?

3. How are you currently leveraging to create Brand Equity

for your business?

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Segment Three The Three Distinctions of a Powerful Brand

Distinction One:

Distinction Two:

Distinction Three: Notes:

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Segment Four The System to Maximize Profits By Working ON Your Business, NOT In It! What are FIVE Ways You Currently Work “IN” Your Business?

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What are FIVE Ways You Current Work “ON” Your Business?

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Segment Five Leveraging Your Brand to Explode Your Profits Explore the Following Around Your Brand… Be Incredibly Specific. Your Success Is In the DETAILS! What is Your Target Customer Definition? Demographics and Psychographics What is Your Client Niche? Just for YOU! How You Serve Your Target

Write Out Your Unique Selling Proposition Why You Rather Then Your Competitor


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Segment Five, Continued Leveraging Your Brand to Explode Your Profits Take 90-minutes alone or with your business partner/team and review your Brand Definition & Strategy – This is What You Want Said About You When Your Not There. Don’t have it yet, write it or draw it out here:


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Segment Five, Continued Leveraging Your Brand to Explode Your Profits Continue your exploration with the further clarity on your Marketing Tactics - What Methods of Advertising and Promotion Do You Plan On Using? Write, Explain, Draw, Color it out here. Don’t know where to begin, this is exceptional clarity to join a Mastermind, Coaching Circle/Group or work One-on-One with someone. NOTE from Allyson: Whatever you do – DO NOT – I repeat DO NOT leave this page blank. Begin and play around with what’s possible. This is not about right or wrong, this is about beginning. You can do this! PS – I took up more space for you


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AND …. I gave you more here! Yay!!


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Finally! You’re almost complete. BONUS Questions in Relationship to ALL Branding Clarity Above: Tracking Return On Investment (ROI) What Methods Are You Going To Use To Track Each Of Your Marketing Tactics For ROI? Pricing Strategy How Do You Set The Price Of Your Product Or Service? Budget How Much Of Your Time And Revenue Are You Going To Dedicate To Growing Your Business?


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Segment Five

The Powerful Secret of U.E.P.

Write out your U.E.P. Here….

Quick Tip: If you’re stuck here, this means it’s time to

interview a few folks from your ideal market. My favorite

hunting ground is Starbucks for strangers who will give me

REAL perspective. Go find your audience and get the goods!

My U.E.P is:


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You Made It!

Give yourself time to review this packet and answer your

questions.

List three things that you can do to strengthen your business

immediately, note by when you will do them and what does your

goal look like when it’s completed.

Enroll Support – Remember, it takes a village to build success that

will touch move and inspire the world.

If you’d like to learn more about working directly with me in my semi-

annual mastermind, U.N.L.E.A.S.H.ed or one-on-one, please email me at

[email protected].

It’s been a joy and delight to serve you.

To the Profitability of Your Purpose!

mailto:[email protected]

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Grow Your Sales & Expand Your Brand - Motivating Masses · Grow Your Sales & Expand Your Brand with Director of Global Sales, Allyson Byrd ... Leveraging Your Brand to Explode Your