Embed Size (px)
Citation preview
100%
80%
20%
Your drupa day and night guide 2016How to let the work – and play – flow in Düsseldorf
2drupa 2016
drupa by day…Meet the Messe 5
Explore the highlights 7
Catch all the innovation 9
Make most from your time 12
Network like a pro 14
Negotiate like a pro 15
drupa by night…Unmissable attractions 17
Local eats and treats 18
Recommended restaurants 19
(Wunder)bars and cafes 20
What to take home 21
Contents
3drupa 2016
Your guide to hard-working days, and hard-playing nights
A visit to drupa can alter the course of a business – seeing new technology, making the right connections: these things can have a profound impact on your company’s trajectory, and your own career.
It doesn’t happen for everyone. And it doesn’t happen every time. But approach drupa in the right way, and it’s much more likely to happen. That’s why we’ve put together this guide.
It’s designed to help you make the most of your days on the Messe floor – seeking out the kinds of innovation that matter to you, and engaging effectively with the people behind them.
But it’s also designed to help you unwind, when that’s what your mind and body need. Düsseldorf is a vibrant city, and a resource in itself. Being inspired by the cameras obscura on display at the film museum, or networking over a plate of Michelin-starred sushi – they’re all important parts of the drupa experience too.
We hope you find the guide useful. While you’re exploring the show, be sure to come see us at Hall 8b – we’d love to say hello.
4drupa 2016
drupa by day
5drupa 2016: drupa by day
Xerox Stand
North Entrance
East Entrance
Bus
Bus
U–Bahn
Bus
1
2
3
5
4
8a
8b
11
1615
9
7a
7 / 7.1 / 7.2
10
17
1312
14
6 / 6.1
South Entrance
The Messe is drupa’s longstanding home. And it’s huge.With 19 halls containing more than 262,000 square meters of exhibition space – not to mention another 43,000 square meters out under the Düsseldorf sky – navigating the Messe can be a daunting prospect.
Especially when all that space is positively heaving with stands, exhibitors, and fellow visitors. (This year’s drupa is set to host some 315,000 experts from more than 130 countries.)
Meet the MesseSee where it all happens
6drupa 2016: drupa by day
Getting to the MesseDüsseldorf’s public transport network – The Rheinbahn – is excellent and extensive. When you’re booking accommodation, be sure to look up your nearest stop; there’s a good chance it’ll only be a short stroll away.
Remember your ticket to drupa 2016 also entitles you – with some limitations – to free travel on the day of your visit. (You can find more details here.)
The bus to the Messe: – 722
Subway tram lines to the Messe:
– U78 (East and North Entrances)
– U79 (East Entrance)
An international hub for innovation At the last drupa, over 314,000 visitors walked through the doors of the Messe – to see over 1,840 exhibitors, from over 50 countries.
The voice of experience “ Work out what you need to see, what you’d like to see, and then plan a route. drupa is a massive site and you’ll save time – and your legs!”
7drupa 2016: drupa by day
Every drupa has its ‘highlight’ themes. This year is all about the evolution of the print and media industry – shining a spotlight on everything from multichannel demands, to sustainability concerns.
PrintPrinting technology is, of course, drupa’s whirring, bleeping heart. (Did you know the name ‘drupa’ is a portmanteau of ‘druck and papier’, or ‘print and paper’?)
It’s also as important today as it was at the very first drupa exhibition, when the ‘Platen Press’ thrilled the people of 1951 with its ability to print 5,000 sheets an hour.
Packaging ProductionRight now, packaging is a wellspring of innovation – with smart packaging solutions constantly finding, and inspiring, new applications. (Like object hyperlinking and sensory marketing.)
In the light of this, drupa 2016’s set aside more than 25,000m2 to showcase the cutting edge in packaging production.
Explore the highlightsDiscover drupa 2016’s key themes
8drupa 2016: drupa by day
MultichannelWe’re living in a digital age – and a multichannel world.
drupa 2016’s third theme covers the technology needed to get customized content to the people who need it, through the various devices and tools they use.
Green PrintingAs a wise frog once said, it’s not easy being green. But making the effort is increasingly smart.
With Corporate Social Responsibility shooting up the agendas of many brands – and significant cost savings possible through the more sustainable use of resources – green printing is a worthy star of this drupa show.
3D PrintingThe global market volume in 3D printing is estimated at over $2billion. And it’s still in its infancy.
With applications ranging from customer-designed products to human organ printing, drupa 2016 is your chance to get ready for what’s coming – and be a part of it.
Functional PrintingWorking with ceramics and glass – or printed electronics? drupa 2016’s final highlight theme gathers together the very latest developments in industrial and functional printing.
1 http://www.forbes.com/sites/louiscolumbus/2015/03/31/2015-roundup-of-3d- printing-market-forecasts-and-estimates/#e0d93e21dc6775deedad1dc6
Did you know? It’s expected 3D printing will become 50% cheaper and up to 400% faster in the next five years.1
You can read more about drupa 2016’s highlights here.
9drupa 2016: drupa by day
Here’s why drupa’s so useful. It saves time. In a couple of days in Düsseldorf, you can get a great understanding of the latest trends, technologies and applications that could transform your business. The kind of understanding that would take you weeks of serious desk research.The challenge? Making sure you don’t miss one drop of the innovation that matters to you.
Taking a dip!dip! stands for drupa innovation park, and it’s drupa’s largest special show.
It crams innovations from both small start-ups and huge market leaders into Hall 7, creating an invaluable showcase for anyone working within the international print and publishing industry today. (Communication agencies, media workers and designers, corporate publishers, marketers, and brand owners...).
As a result, it’s also an ideal place for networking. But while you’re busy visiting the stands and talking to exhibitors, be sure to keep an ear out for the keynote speeches and lectures happening over on dip!’s main stage.
dip!’s subdivided into six, themed parks. Here’s a quick overview.
Catch all the innovationWhere to look for inspiration
10drupa 2016: drupa by day
Multichannel Publishing and Marketing Solutions Think cross-media content, online publishing, mass customization tools, augmented reality apps…
Web to Media & E-Commerce Think web-to-publish and web-to-print solutions as well as online shop platforms, cloud publishing and web editors.
Process Optimisation and Automation Think ERP, print automation, workflow management, quality control, industrial robotics…
Added Value in Print Think finishing and refining, green printing, secure printing and much more.
Innovations in Printing Technologies Think the cornerstones of modern and future printing and processing, from functional and 3D printing to prototyping and visualisation solutions.
Business Models Think sources of business innovation, from strategic cooperation and marketing platforms, to fresh franchising and licensing models, and new communications concepts.
11drupa 2016: drupa by day
If you’re working in multiple dimensions Pop next door to Hall 7a, and visit the 3D fab+print Touchpoint.
If you’re lit up by OLEDs, or turned on by smart labels and sensors Make the short walk to Hall 6, and check out the Printed Electronics, Products and Solutions (PEPSO, to those in the know) Pavilion.
If packaging’s your bag Trek over to the Packaging Touchpoint in Hall 12. And don’t miss our own Automated Packaging Solution for Xerox® iGen® presses in Hall 8B – it’s making short runs more effective and affordable, while opening up new opportunities for on-the-fly customisation.
If you want to create the future (and frankly, who doesn’t?) Look out for drupa future visions shows and events, and get up to speed on what the current merging of physical and digital technologies could do for your business.
More innovation not to miss...
12drupa 2016: drupa by day
Xerox Stand
North Entrance
East Entrance
Bus
Bus
U–Bahn
Bus
1
2
3
5
4
8a
8b
11
1615
9
7a
7 / 7.1 / 7.2
10
17
1312
14
6 / 6.1
South Entrance
Time flies when you’re working hard. Here are our tips for a really productive drupa 2016.
Plan, plan and plan some more There’s so much to see, the only smart plan is to plan well. Use drupa’s search tool to identify key exhibitors and products in advance, then plot out your shortest possible route between them. Be sure to:
Stay flexible You never know what you’ll stumble across on your way to your next appointment, so build a little breathing room into your drupa schedule.
Don’t do it all right now drupa’s database of exhibitors and products is updated every 24 hours. So do some research early on, but be sure to save some time for a final, last minute sweep – who knows who or what will have been added to the show?
Make the most of your timePlan your trip to perfection
13drupa 2016: drupa by day
Start engaging earlyIt’s now possible to make contact with drupa exhibitors before you even set foot in Düsseldorf. If there’s a specific question you’re hoping to get answered at the Messe, use drupa’s Matchmaker service to share it with exhibitors in advance.
An early answer could save you a lot of time on the show floor – and even provide you with first contact with a future business partner.
Get the app There’s an official app to help you master the show. Our advice? Use it. It gives you instant access to the interactive site and hall map, lets you ‘favorite’ the exhibitors and products you’re most interested in, and even keeps you up to date with event news.
If you’ve got an iPhone or iPad, download it here. If you’re on Android, this version’s for you.
The voice of experience “ Prepare yourself. You have to know where the vendors you want to visit are – download the drupa app to support navigation.”
14drupa 2016: drupa by day
drupa’s a great chance to meet smart, useful people. Here’s how to do just that, while showing just how smart and useful you are too.
Do your research Once you’ve found the exhibitors you’re interested in, dig deep. Research the job roles you’re most interested in talking to, and who’s holding them – so you know exactly who to seek out and impress.
Be a great listener Listening to what someone has to say, and providing a smart answer – or even just asking a smart question – is a way to show you’re genuinely worth knowing. It’s much more powerful than talking endlessly about yourself.
Don’t be a stranger Once you’ve made a contact, follow up with them in the next few days – this will help cement their memory of meeting you, and open up a simple line of communication for moving the relationship forwards.
Network like a proSuccessfully connect with the brightest sparks
The voice of experience “ Take a spare pair of shoes, keep plenty of water and food on your person; comfort is essential if you’re looking to be productive!”
15drupa 2016: drupa by day
High five
ThemYou
Meeting the right people is one thing. Getting them on board, on your terms, is quite another. Here’s how to negotiate with the best of them.
Prepare yourself The greatest negotiators understand the other side’s position almost as keenly as they understand their own. So, prepare well, scouring company websites, social media profiles, and drupa’s own database for useful insights.
Help them be a hero You want a great deal. But the human beings you’re negotiating with? They need a result to shout about too. Based on your research, look for ways of giving them a win they can be proud of – it’ll make it easier for them to accept your more demanding terms.
Be ready to walk It’s incredibly hard to negotiate if you’re talking to your only hope. Make sure you’ve a number of genuine alternative vendors in mind, so you can stick to your guns, and turn down an unsatisfactory deal.
Negotiate like a proBrush up your bargaining skills
16drupa 2016
drupa by night
17drupa 2016: drupa by night
While you’re in a great German city, treat yourself to some great German culture. Here are our picks.
Unmissable attractionsWhat to see in Düsseldorf
Address Schulstr. 4, 40213
Address Stromstr. 20, Unterbilk, 40221
Address Königsallee, Stadtmitte, 40212
Opening hours Tuesday 11:00–17:00Wednesday11:00–21:00Thursday–Sunday11:00–17:00
Opening hours Tuesday–Sunday 11:00–21:00
See Germany, and the world, through a lens – and get a reel education in the history of film-making. (See what we did there?) Open till 9pm on a Wednesday, it’s a perfect post-drupa activity.
duesseldorf.de/ filmmuseum +49 (0) 211 / 899 2232
When you’ve spent a day down among the crowds, it’s natural to crave a little space.
Ascend the Rheinturm before midnight (1am on a Friday or Saturday) and regain that lost sense of perspective with the help of its panoramic city views.
guennewig.de/ rheinturm-duesseldorf +49 (0) 211 / 863 2000
The Königsallee – Düsseldorf’s main shopping boulevard – offers the buzz of one the busiest upmarket retail environments in the country, as well as the calm beauty of a central, tree-lined canal. The ‘Kö’ as it’s known, truly is a knockout.
koenigsallee-duesseldorf.de +49 (0) 211 / 863 990 25
Filmmuseum Rheinturm (Rhine Tower) Königsallee
Directions
Directions
Directions
18drupa 2016: drupa by night
Düsseldorf offers a host of opportunities to treat your body and your soul. Here are our top three.
Local eats and treatsWhere to snack, and relax
Address Mittelstraße 25, 40213
Address Kirchfeldstraße 69, 40217
Address Münsterstraße 106, 40476
Opening hours Monday–Friday 06:00–18:30Saturday06:00–16:00
Opening hours Tuesday–Sunday 11:00–21:00
Opening hours Daily 10:00–02:00
A great, traditional, family-run bakers – go for their famous bread. Leave with a pastry too.
baeckerei-hinkel.de +49 (0) 211 / 862 034 21
Soles aching from all that time marching the Messe’s floor? Head to Atipat for a great foot massage, and return to drupa relaxed and refreshed.
atipat.de +49 (0) 211 / 416 687 94
True night-time snack food, prepared to high standards, and served fast.
palaceofkebap.de +49 (0) 211 / 436 393 81
Backerei HINKEL Atipat Thai Massage Palace of Kebap
Directions
Directions
Directions
19drupa 2016: drupa by night
Need somewhere classy to take the contacts you’ve just made? Want somewhere relaxed to refuel with your traveling companions? Here are our recommended local restaurants.
Recommended restaurantsTime to make your reservations…
Address Klosterstr. 42, Stadtmitte, 40211
Address Hafenstr. 5,40476
Address Hoffeldstr. 18,40235
Opening hours Tuesday–Sunday 12:00–14:00 19:00–22:00
Opening hours Daily 12:00–15:00 17:30–00:00
Opening hours Daily 12:00–23:00
One of the first Japanese restaurants in Europe to receive a Michelin star, Nagaya is pricy, but worth every cent.
nagaya.de +49 (0) 211 / 863 9636
Authentic German cuisine – liver dumplings, for example – that will fill you up, without emptying your pockets.
brauerei–zum–schiffchen.de +49 (0) 211 / 132 421
Did reading the words ‘liver dumplings’ just make you shudder? Sattgrün is a justly popular chain catering to Düsseldorf’s discerning vegan community.
sattgruen.de +49 (0) 211 / 159 232 90
Nagaya Brauerei Zum Schiffchen Sattgrün Hafen
Directions Directions
Directions
20drupa 2016: drupa by night
Whether you’re in need of a bier, a glass of rotwein, or a good strong cup of kaffee, Düsseldorf won’t let you go thirsty for long.
(Wunder)bars and cafés
Address Flinger Str. 1, Alstadt, 40213
Address Ständehausstr. 1, 40217
Address Bolkerstr. 41-47, Altstadt, 40213
Opening hours Tuesday–Sunday 10:00–19:00
Opening hours Monday–Thursday 10:00–00:00Friday–Saturday 10:00–01:00Sunday 10:00–00:00
A very small bar, with a very big draw – it’s the place to develop a taste for Killepitsch, Düsseldorf’s most famous liqueur.
killepitsch.de +49 (0) 211 / 133 269
Attached to the Kunstsammlung Nordrhein-Westfalen art museum, and right next to the Keisersteich pond, Pardo Ba offers excellent food by day, and after dark, a sophisticated atmosphere for sipping cocktails.
pardobar.de +49 (0) 211 / 171 3020
A true ‘brew pub’ serving the city’s specialty ‘Altbier’ – a dark beer, with a surprisingly clean, crisp taste.
zumschluessel.de +49 (0) 211 / 828 9550
Et Kabüffke Killepitschstube Pardo Ba Zum Schlüssel Pub
Directions
DirectionsDirections
21drupa 2016: drupa by night
Inspiration isn’t the only thing you’ll want to take away from Düsseldorf. Here’s how to get the drop on your souvenir shopping.
What to take homeAnd where to find it
You can find cartwheeler sculptures all over Düsseldorf’s Altstadt. There’s also a fountain at Burgplatz.
Address Mertensgasse 25, 40213
Address Oberstr. 1, 40878 Ratingen
Opening hours Monday–Friday 09:30–14:00 15:00–18:00Saturday 09:30–15:00
Opening hours Monday–Friday 09:30–18:30Saturday 09:30–16:00
The Radschläger (the cartwheeler) has been the symbol of Düsseldorf for more than 700 years. You’ll find the figure reproduced in all the usual souvenir formats – and some unusual ones too.
Mostert is a local handmade mustard that’s been enjoyed by Düsseldorfers since 1726. Buy it from Gewürzhaus Vogel in the heart of the city, and you’ll be transported back to the 18th century – a world away from the bustle of the Messe.
gewuerzhaus-altstadt.de +49 (0) 211 / 325 788
You’ll find a huge range of gifts at Nanu-Nana – as well as some very friendly staff, ready to guide you toward the right decision.
nanu-nana.de +49 (0) 210 / 022 043 612
Radschläger Mostert Gifts galore
Directions
Directions
Goodnight and good luck!
We hope you’ve found this guide useful.
If you’re excited about innovation in printing, we should talk. Come see us at the Xerox stand in Hall 8b. We promise it’s worth some of your precious time.
We’re Xerox.
Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalization.
Learn more at www.xerox.com
© 2
016
Xero
x Co
rpor
atio
n. A
ll rig
hts r
eser
ved.
Xer
ox®
and
Xer
ox a
nd D
esig
n® a
re tr
adem
arks
of
Xer
ox C
orpo
ratio
n in
the
Uni
ted
Stat
es a
nd/o
r oth
er c
ount
ries.
BR17
760
