Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.

Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.

Ambassador 20.2.2014

City of SavonlinnaSvonlinna Business Services Ltd.

Savonlinna Travel Ltd.

St. PetersburgLadoga-Saimaa Tourism Corridor

Lake Ladoga

Lake Saimaa

Parikkala-Syväoro Border Crossing Savonlinna-SPb , c. 300 km /3 hrs

4,8 + 1,7 M

1 M

Common visionLadoga-Saimaa-St. Petersburg

Tourism Corridor

• Unique world class destination with very strong and varied nature & culture offer for EU, Asian and Brasilian tourism market– Relaxing with natural and cultural attractions– Rich cultural and historical heritage of the European North – castle to castle

• Improved logistics in support of tourism– New border crossing point at Parikkala-Syväoro connecting largest and 4th

largest lakes in Europe– New train links, new flight connections via LED, LPP, SVL

• Utilization of cross-border business opportunities and cooperation in target markets

Four Seasons of Saimaa

WINTER

Cross-country skiingLong-distance skatingIce & snow activities

Ice sculptingWellness and sauna

Peace and quietFishing

SPRING

Nature watchingNordic wellbeing

Relaxation & cottage lifeFood and local culture

Fishing

SUMMER

Cultural festivalsWater activities

Boating and cruisesWhite Nights of Saimaa

Nature activitiesNature watching

Fishing

AUTUMN

Autumn harvest culinarismMushroom & berry picking

HikingNordic wellbeing

Fishing

Events and attractions

Recreation and leisure:• 8000 vacation homes

with 24000 beds • Centre and HUB for recreational boating in the

Saimaa lake area• Golf courses in Kerimaa and Rantasalmi

NationalParks

100 000

OlavinlinnaSt. Olav’s

Castle

Aquapark Kesämaa

Forest museum Lusto

Savonlinna Museum

Spa Hotel Casino

Kerimäki Church

OperaFestival

Tourism development zones

Nature tourism & activities

Core area: Cultural tourism,

wellness & lake tourism

Lake tourismSecond homes

Lake & nature tourism

Savonlinna investmentobjects

Spa Hotel Casino renewal• 16-storey hotel, city centre• www.spahotelcasino.fi

Primehotels Ltd.

• Total of 250 mEUR investments under preparation in different resorts and cottage compounds.In depth info: www.visitlakesaimaa.fi

Kääpäsaari resort 11 000 m2

Opportunity for green field resort development with fishing and nature tourism emphasis. Ready to build. Seeking developer.

Tanhuvaara Sports Resort 7 000 m2

Resort with high all year round customer flow (80 000) needs additional accommodation capacity. Seeking property investor.

Punkaharju Resort 32 000 m2

Biggest resort in area with current utlization c. 130 000 pax. Investment opportunities in Green Spa Hotel, accommodation, timeshare. Seeking hotel operator, investors.

Savonlinna tourism in 2013 – Growth and success in destination marketing

Tourism figures for 2013 (projected)

• Bednights in registered accommocation + 11,3 %

• According to survey 4th most attractive domestic destination in Finland (2011: 3rd, 2010: 5th)• Savonlinna remains among the most known and popular tourism destinations in Finland

Tourism Growth in the Saimaa Region

Overnights in registered accommodation, change 2012-2013*

Etelä-KarjalaSouth Karelia

Etelä-SavoSouth Savo(Including Savonlinna)

Domestic -4,2 +11,0Foreign +17,6 +28,9EU +2,7 +5,0Scandinavia -20,3 -14,9Germany +14,9 +11,7Russia +21,7 +47,7

Based on Jan-Nov 2013. Source: Statfin