-

leisurelicere ()

()

()

:2006

800 ()

()

()

()

()

() ()

Strategos1950:

SWOT SWOT2080SWOT Strength

Weakness

Opportunity

Threat

4P(marketing mix)(product)(price)(place)(promotion)4Ps

4P2.2 4Ps4Cs

9298

3.1

04~05

05~06

07~09 -

10~03

11~12 -

12~04

Q1Q2Q3Q4Q5Q6Q7Q8Q9 Q10STAGEQ11Q12Q13

SWOT

4P() (Product)

() (Place)

() (price)

() (promotion)

4P

()

()

()

()

()

()

()

()

()