#HandsOnSMT @ericschwartzman
10 Steps to Winning Buy-‐In for Social Media at Your Company
Eric Schwartzman @ericschwartzman
h1p://socialmediatoday.com/hands-‐on-‐training
June 26, 2011 2 to 3pm ET
#HandsOnSMT @ericschwartzman
Brochures
Phone
Paid
Blogs
Earned
Social Networks
2
Efficiency Gains of Social Media
Digital Breadcrumbs: Discoverable and Shareable
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ProducJvity Gains of Social Media
Case Study: h1p://ontherecordpodcast.com/cha1er
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“It’s not informa0on overload, it’s filter failure.”
Clay Shirky, author, Here Comes Everybody
CollecJng Evidence
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Step 1: Research Buyer Keywords
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Step 2: Validate Keywords
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Step 3: Build a CoaliJon
• Look for early adopters on Linkedin • Evaluate their sophisMcaMon by checking group memberships and recommendaMons
• Search Google for influencers at your company using Twi1er
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Step 4: PosiJon Social as an Extension
[PODCAST] Selling Social Media into the Enterprise
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Step 5: Find the Influencers
Listorious shows over 200 USA Today reporters, 243 New York Times reporters and more than 100 Wall Street Journal reporters on Twi1er.
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Step 6: Demonstrate Urgency
RESOURCE: Twi1erfall
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Step 7: Show Reach & Frequency
h1p://compete.com/
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Step 8: Research Niche Nets
HOW TO: Generate Leads on SlideShare: h1p://ontherecordpodcast.com/slideshare
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Step 9: Search for Apps
HOW TO: Build a Mobile App
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Step 10: Assemble the Evidence
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Our Biggest Challenge 15
Download this INFOGRAPHIC: h1p://flic.kr/p/9khsam
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FOLLOW UP RESOURCES: Hands On Training & Social MarkeJng Book
www.B2BSocialMediaBook.com
Sydney -‐ Sept. 1-‐2, 2011 Singapore -‐ Sept. 5-‐6, 2011 London -‐ Sept. 8-‐9, 2011 Paris -‐ Sept. 12-‐13 Toronto -‐ Sept. 15-‐16, 2011 New York -‐ Sept. 19-‐20, 2011 Chicago -‐ Sept. 26-‐27, 2011 San Francisco -‐ Sept. 29-‐30, 2011
LEARN MORE
#HandsOnSMT @ericschwartzman
10 Steps to Winning Buy-‐In for Social Media at Your Company
www.EricSchwartzman.com @ericschwartzman
Learn More: hdp://socialmediatoday.com/hands-‐on-‐training
Sydney -‐ Sept. 1-‐2, 2011 Singapore -‐ Sept. 5-‐6, 2011 London -‐ Sept. 8-‐9, 2011 Paris -‐ Sept. 12-‐13 Toronto -‐ Sept. 15-‐16, 2011 New York -‐ Sept. 19-‐20, 2011 Chicago -‐ Sept. 26-‐27, 2011 San Francisco -‐ Sept. 29-‐30, 2011
LEARN MORE
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