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Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
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#HandsOnSMT @ericschwartzman
10 Steps to Winning Buy-‐In for Social Media at Your Company
Eric Schwartzman @ericschwartzman
h1p://socialmediatoday.com/hands-‐on-‐training
June 26, 2011 2 to 3pm ET
#HandsOnSMT @ericschwartzman
Brochures
Phone
Paid
Blogs
Earned
Social Networks
2
Efficiency Gains of Social Media
Digital Breadcrumbs: Discoverable and Shareable
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ProducJvity Gains of Social Media
Case Study: h1p://ontherecordpodcast.com/cha1er
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“It’s not informa0on overload, it’s filter failure.”
Clay Shirky, author, Here Comes Everybody
CollecJng Evidence
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Step 1: Research Buyer Keywords
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Step 2: Validate Keywords
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Step 3: Build a CoaliJon
• Look for early adopters on Linkedin • Evaluate their sophisMcaMon by checking group memberships and recommendaMons
• Search Google for influencers at your company using Twi1er
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Step 4: PosiJon Social as an Extension
[PODCAST] Selling Social Media into the Enterprise
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Step 5: Find the Influencers
Listorious shows over 200 USA Today reporters, 243 New York Times reporters and more than 100 Wall Street Journal reporters on Twi1er.
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Step 6: Demonstrate Urgency
RESOURCE: Twi1erfall
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Step 7: Show Reach & Frequency
h1p://compete.com/
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Step 8: Research Niche Nets
HOW TO: Generate Leads on SlideShare: h1p://ontherecordpodcast.com/slideshare
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Step 9: Search for Apps
HOW TO: Build a Mobile App
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Step 10: Assemble the Evidence
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Our Biggest Challenge 15
Download this INFOGRAPHIC: h1p://flic.kr/p/9khsam
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FOLLOW UP RESOURCES: Hands On Training & Social MarkeJng Book
www.B2BSocialMediaBook.com
Sydney -‐ Sept. 1-‐2, 2011 Singapore -‐ Sept. 5-‐6, 2011 London -‐ Sept. 8-‐9, 2011 Paris -‐ Sept. 12-‐13 Toronto -‐ Sept. 15-‐16, 2011 New York -‐ Sept. 19-‐20, 2011 Chicago -‐ Sept. 26-‐27, 2011 San Francisco -‐ Sept. 29-‐30, 2011
LEARN MORE
#HandsOnSMT @ericschwartzman
10 Steps to Winning Buy-‐In for Social Media at Your Company
www.EricSchwartzman.com @ericschwartzman
Learn More: hdp://socialmediatoday.com/hands-‐on-‐training
Sydney -‐ Sept. 1-‐2, 2011 Singapore -‐ Sept. 5-‐6, 2011 London -‐ Sept. 8-‐9, 2011 Paris -‐ Sept. 12-‐13 Toronto -‐ Sept. 15-‐16, 2011 New York -‐ Sept. 19-‐20, 2011 Chicago -‐ Sept. 26-‐27, 2011 San Francisco -‐ Sept. 29-‐30, 2011
LEARN MORE
