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2011 Outreach Ideas that Produce Leads
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Lets get three things straight . . .
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#1
Please feel free to Tweet . . .
@JTActiveMgmt
#JTBizTip
But no calls or texting.
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“If you do what you have always done, you will get what you have always got!”
Henry Ford
#3
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Your Outreach Strategy Must Address the Fears of Joining a Club
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Your Outreach Must Say
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Your Outreach Must Say
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Your Outreach Must Say
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Your Outreach Must Say
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Your Outreach Should Be Linked
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Your Outreach Must Show
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Members
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Free
$1 - $10
$10 - $49
$50 - $199
Members
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Thinking About Your OutreachBe different to cut through & show you are different
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Lead Boxes
These work brilliantly if:• There is a relationship between the 2 businesses• They are in the right venue• Are looked after• Have a an entry form that helps qualify your leads• Have leads that are followed up!
FYI – you can order lead boxes direct from Active Management’s Website: www.activemgmt.com.au
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C-B-A
C = Capture names (build your list!).
B = Build trust with the prospect.
A = Make small action offers.
Your Outreach Must Have a Secondary Offer
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On Line How?
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Out Reach How?eBooks, reports, white papers
– These focus on the most common fitness issues and chronic conditions of your target market:
• Weight loss
• Stress reduction
• Diabetes
• Low back pain
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C-B-A
C = Capture names (build your list!).
B = Build trust with the prospect.
A = Make small action offers.
Your Outreach Must Have a Secondary Offer
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35
BUT . . . .
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Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or +61438 015 677
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And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles