#25 Ways To Boost
Your Online Profile
@AnnmarieHanlon from @evonomie
HOW TO MAKE LINKEDIN WORK FOR YOU AND YOUR BUSINESS
Before you start
OFFONLY YOU
ANONYMOUS
Wear your Invisibility
Cloak!
#1
#2 Review your PROFESSIONAL HEADLINEMax =120 characters
that’s 12 to 15 wordsClaim your
PUBLIC PROFILE URL
Add a Good PHOTO 4MB, JPG, GIF, PNG
#3
Be found!
Add KEYWORDS to
your Profile78
Evonomie
#4
#5
#6Get ENDORSED for
your skills &
expertise
List your REAL
skills and
expertise
RECOMMENDATIONS still matter
#8
#7BUILD YOUR
NETWORK
50 is the magic
number50What are the KEY
AREAS you want to be recommended for?What KEYWORDS,
SKILLS, VALUES describe you ?
#9 Claim your COMPANY PAGE
Add LOGO, PRODUCT INFO
and UPDATES#10
GETTING THE MOST FROM YOUR LINKEDIN COMPANY PAGE
#11Think about how you can use the regular UPDATES
and include keywords
Activities
Recruiting
Contract wins
New products /
services
Projects /
activities
Share expertise
Seasonal items
Key dates
Recent purchases
Product reviews
Feedback received
#12Ensure staff use the
SAME
COMPANY NAME
#13
#14
HOW SALES TEAMS CAN USE LINKEDIN®
WHO ARE YOUR TARGET
CLIENTS?Identify potential client segments and narrow
down to specific companies
FOLLOW the Companies,
find out the degrees of
separation and ENGAGE
#15See degrees of
separation, before getting introduced
and PICK UP THE PHONE!
#16Upgrade your account to
SALES NAVIGATOR £350 pa
to build pipelines, access
more contacts, send
InMails, filter results
#17
PERSONALISE ALL TEMPLATESChange the subject headings
as well as the content
LINKEDIN® TEMPLATES DO’S AND DON’TS
USE THE TEMPLATES to make connections, get introduced, manage
groups, send congratulations
#19#18“No spell check in
LinkedIn – Use WORD to prepare
your content”
#20If you’re
TOO LOUD
you may be
HIDDEN
UPDATE FREQUENCY AND LINKEDIN® ETIQUETTE
PROFESSIONAL: It’s a workspace
and communications can be saved!
POLITE: Respond to enquiries,
even if it’s a ‘no’
PROUD: Share your achievements
Hide xxx from your updates
#22UPDATE ONCE OR
TWICE A WEEK or when
you’ve got something
useful to share
3Ps#21
#23Don’t forget,
IT’S NOT
#24Treat LinkedIn the same
way as you would FACE
TO FACE NETWORKING
#25Don’t forget
TOOTHPASTE
“Just watching Top Gear with a glass of red”
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