3 Simple Ways to Repurpose Content
@Brainrider
What is repurposing content?
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-Why a Content Management System -Why WordPress as
CMS
Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag.
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Why repurpose content?
3
-Why a Content Management System -Why WordPress as
CMS
• Creating new content is hard work and time-consuming.
• Repurposing helps your content work better and more efficiently.
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Repurposing also helps…
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þ Improve SEO. þ Reach customers
when/how they want to be reached.
þ Increase the retention and impact of your message.
þ Quickly test which content types your audience prefers, without much investment.
How to repurpose content?
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• Repurposing content is about taking existing content and reusing a piece of it or changing its format.
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Simple ways to repurpose content: �Idea #1: Turn content into blog post & then share it on social media
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• Write a blog post on every webinar and whitepaper you create.
• Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself.
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J
So, how do you reuse a whitepaper?
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• Briefly summarizing the entire webinar.
• Better yet, choose 1-key point and highlight it in the blog post.
• Try creating a 3-part blog series
highlighting different ideas from a longer piece of content.
• This will help improve your site SEO and capture more leads.
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Simple ways to repurpose content: �Idea #2: Create a nurturing newsletter
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• Package up your content and send it to customers and prospects in newsletter form.
• Add top social media updates to the newsletters.
• Curate popular industry news
and updates from other sources
• This is also a good place to add a timely or relevant sales offer.
Image source: http://expertelevation.com/newsletter
Simple ways to repurpose content:�Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic.
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• Package up some of your top blog posts and put the main points in an eBook, video, PowerPoint or SlideShare
• This also works well for customer testimonials or case studies.
• Infographics are great way to tell a visual story about data or research.
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zJvIJ
Content repurposing mantra: Create, share, repurpose, measure.
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Every time you create a new piece of content, consider doing the following: q Write a blog post about it q Write a blog series about it q Share it on social media q Share it in a newsletter q Turn it into a webinar, podcast or video q Create a inforgraphic q Turn it into a PPT or SlideShare q Turn it into a Top 5 list or Q&A
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Also read our recent blog post on
Revitalizing your B2B newsletter
Visit Brainrider.com to get more content marketing tips.�
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