ALL EYES ON S4Gamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
ALL EYES ON S4• “Pranksvertising” is a
promotional method that
is growing as a marketing
trend for major
enterprises. One example
is “All eyes on S4.”
ALL EYES ON S4• As you can see from the
video, players are
challenged to win a new
generation mobile phone
simply by keeping their eyes
on it for a certain period of
time.
ALL EYES ON S4• They are challenged to avoid
all types of outrageous
distractions such as barking
dogs, bickering couples and
motorcycles as a crowd
gathers around the
contestant.
ALL EYES ON S4
• The question that
everyone is asking, after
a level is passed is: what
will happen now?
ALL EYES ON S4• Here Samsung tests the
will and resilience of the
players, challenging
them to overcome the
“levels” of the game.
ALL EYES ON S4• Samsung created an
experience that increases
its brand awareness on
more than one level.
ALL EYES ON S4• Not only does this involve
the contestants themselves,
but also the secondary
audience of spectators at
the scene and online as
well.
ALL EYES ON S4• This is a great example of
where gamification is used
to create an extremely
entertaining and immersive
social experience.
Recommended