Apprenticeships Make
Things HappenSharon FortonEmployer Services Director East Midlands
13th August 2009Public Sector Compact Briefing2
The Vision
Long-term major strategy to focus on Apprenticeships - not just tinkering
Apprenticeships to become a mainstream option for 16-18 year olds
One in five of all young people to undertake an Apprenticeship within the next decade
Increased Apprenticeship opportunities
Greater value attributed to Apprenticeships
Improved equality of opportunity and access to Apprenticeships
13th August 2009Public Sector Compact Briefing3
The Vision
Over the past 10 years, the number of Apprentices has more than doubled:
1998 – 75,000 Apprentices
2008 – 220,000 Apprentice starts
2020 – 400,000 Apprentice starts (planned)
13th August 2009Public Sector Compact Briefing4
The Vision
A step-change in:
the numbers applying and completing
the quality of training - continues to rise
breadth of Apprenticeships to meet demand
route of choice - valued by employers, learner and society as a whole
clearer progression routes - Apprenticeships are simply the beginning
By providing an end-to-end service for Apprenticeships through: Employer Services
Learner Services
A web-based vacancy matching system
13th August 2009Public Sector Compact Briefing5
Priorities for 09/10
• To expand the number of Apprenticeship places being offered by employers, including those in the Public Sector
• To increase the number, quality and background of people applying for Apprenticeships and in particular supporting 16-18 year olds
• To make it easier for employers and individuals to search and apply for vacancies through the online Apprenticeship Vacancies system
• To develop and implement Service Quality Standards to all key stakeholder groups
13th August 2009Public Sector Compact Briefing6
Priorities for 09/10
• To ensure that the funding for Apprenticeship places is available, responsive to need and delivers value for money
• To develop high-quality data and management information, supported by ongoing research into Apprenticeship delivery
• To deliver a Marketing and Communication Strategy that ensures that stakeholders are aware of the benefits of Apprenticeships
• To recruit, develop and support all staff within the NAS
• To develop a policy analysis programme which focuses on the immediate and longer-term needs to improve the quality of Apprenticeships,
13th August 2009Public Sector Compact Briefing7
Our Landscape
Learner Services function
Employer Services functionV
MS
Providers
INTERMEDIARIES
EMPLOYERS
LEARNERS
National Policy and Business Development Team
BROKERS
YPLA/LA’s
SFA
DCSF & DBIS
13th August 2009Public Sector Compact Briefing8
East Midlands NAS structure
Karen WoodwardRegional Director
Jane WilliamsMarketing & Communications
Manager
Sharon FortonEmployer Services Director
Emma BakerPA to Karen Woodward
Karen Murphy-RyanRichard Kisgory
Rob SeeneyEmployer Services Managers
(Notts)
Henry InmanEmployer Services Director
Brett HansonTracey Waterfield
Vicky GanleyGiles Holmes
Doug HarrisonEmployer Services Managers
(Leics/ Northants)
Diane WilfordMike CrosbyVicky Blissitt
Employer Services Managers(Lincs & Rutland)
John DanksJulie Harris
Employer Services Managers(Derby)
Carolyn SavageLearner Services Director
Richard KirklandLearner Services Manager
Jonathan PoxonLearner Services Manager
Tina HoweLearner Services Co-ordinator
Jane BromleyLearner Services Manager
Liz AllisonLearner Services Co-ordinator
Richard NuttLearner Services
Vacancy Matching SystemManager
Lynette AthertonMeena MistryAlison Rees
Vacancy Matching SystemCo-ordinators
Vickie BoulterVACANT
Administrators
Tony JonesRaj BadachhaAdministrators
VACANTVACANT
Administrators
Malcolm ShakesbyMI and Planning manager
Michael KiplingData Analyst
Aubrey DavisLearner Services Co-ordinator
Andrew PottertonLearner Services Co-ordinator
VACANTEmployer Services Adviser
Employer Services:
Our Role
13th August 2009Public Sector Compact Briefing10
Employer Services
Learner Services function Employer
Services function
VMS
ProvidersINTERMEDIARIES
EMPLOYERS
LEARNERS
National Policy and Business Development Team
Objective
To increase the number of employers providing Apprenticeship opportunities and using the Vacancy Matching System, where appropriate, to find Apprentices to fill these
vacancies. Achieved by:
• Finding new markets
• Growing existing markets
• Establishing protocols and excellent working relationships with the other agencies who are engaging employers around the skills development agenda to allow us to work together to our mutual benefit
•Working directly with employers to support them to implement an apprenticeship programme in their workplace
•Implementation of agreed national business development plans (Public Sector, Expansion Pilots)
13th August 2009Public Sector Compact Briefing11
Our Role…
Growing existing markets
Re-engage with lapsed markets
Finding new markets
Establishing protocols and excellent working relationships with the other agencies who are engaging employers around the skills development agenda to allow us to work together to our mutual benefit
Working directly with employers to support them to implement an apprenticeship programme in their workplace
Implementation of agreed national business development plans (Public Sector, GTA/ATAs, Expansion Pilots)
13th August 2009Public Sector Compact Briefing12
Our Role…
Regional priority sectors - identified through research and close collaboration with RDAs and their Regional Economic Strategies
Regional and sub regional employers who are new to the market OR whose engagement with apprenticeships may have lapsed
Regional and sub-regional Public Sector organisations in line with our National Public Sector strategy
Close working relationships with the provider base to grow existing markets, to be a source of detailed information to the market and to support providers in joint activities to grow employer apprenticeship numbers
Supporting the National Employer Services strategy at a Regional level with particular focus on the employers in the supply chain of these large organisations
Close cohesive relationships with other agencies involved in engaging employers
13th August 2009Public Sector Compact Briefing13
Contacts for Derbyshire
Employer Services Director East Midlands (Derbyshire and Nottinghamshire)
Sharon Forton ([email protected] – 07824 865509)
Employer Services Managers (Derbyshire)
Julie Harris ([email protected] – 07768987839) – covering Derby City and South Derbyshire
John Danks (john.danks@apprenticeships .gov.uk – 07973852794) – covering North Derbyshire
• PS Lead for Derbyshire – Julie Harris
Learner Services:
Our Role
13th August 2009Public Sector Compact Briefing15
Learner Services
Learner Services function Employ
er Services function
VMS
ProvidersINTERMEDIARIES
EMPLOYERS
LEARNERS
National Policy and Business Development Team
Objective
To increase the number of suitable young people and adults choosing an Apprenticeship and, where appropriate using the VMS.
Achieved by:
• Influencing all the intermediaries who engage with potential Apprentices to ensure that the Apprenticeship offer is always considered as a viable option
• Significantly improving the information, advice and guidance available to young people and adults around the Apprenticeship offer.
• Creating demand from learners in sectors identified as growth sectors through the Employer Services strategies
• Developing plans to influence young people currently in employment without training or in-learning and at risk of disengaging to progress into Apprenticeships
•Developing plans to influence 19-24 year olds in employment without a qualification to consider apprenticeships
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Our Role….
Manage relationships with key partners – Local Authorities / Connexions / JCP / nextstep etc
Ensure Apprenticeships are integral component of the 14 -19 offer
Inform 14-19 Partnerships and Planning requirements
Develop the Apprenticeship Entitlement from 2013 for ‘suitably qualified’ young people
Support One in Five ambition by 2020 for young people
Support IAG developments to ensure all young people and adults are aware of the Apprenticeship offer – Area Prospectus / CAP
Match learner supply with employer demand by informing commissioning
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Our Role….
Ensure strategies developed to ensure Apprenticeship contributes to policy changes e.g. September Guarantee / Raising of the Learning Leaving Age
Effective data sharing between agencies to inform planning
Work effectively with providers to ensure their Apprenticeship offer is widely understood and is responsive to learners requirements
Create demand from learners in sectors identified as growth sectors
Enhance learner progression strategies into Apprenticeships from KS4 / FLT / SSF / FE / ENT / NEET
Respond to economic challenges / redundancies
Increase participation in Apprenticeships from under-represented groups – Gender / BME / LLDD
13th August 2009Public Sector Compact Briefing18
Towards 2020 1 in 5 in Apprenticeships
- Nationally currently 1 in 15
- East Midlands region currently 1 in 11
- Derbyshire currently 1 in 12 - Amber Valley 1 in 11
- Bolsover / Erewash / North East Derbyshire 1in 12
- Chesterfield / Derbyshire Dales / South Derbyshire1 in 13
- High Peak 1 in 14
- Derby City currently 1 in 11
13th August 2009Public Sector Compact Briefing19
Contacts for Derbyshire
Learner Services Director East Midlands
Carolyn Savage ([email protected] –07796 941150
Learner Services Manager (Derbyshire)
Richard Kirkland ([email protected] –07789 273612)
Apprenticeship
Vacancies
On-line
13th August 2009Public Sector Compact Briefing21
Vacancy Matching System
Learner Services function Employer
Services function
VMS
ProvidersINTERMEDIARIES
EMPLOYERS
LEARNERS
National Policy and Business Development Team
Objective
To manage a fully functioning and effective web based system which brings together learner demand for Apprenticeship places with employer supply of Apprenticeship opportunities.
Achieved by:
•Ensuring the provider base and large employers, if appropriate, understand the system and can use it effectively to upload vacancies
•Keeping both the Employer Services and Learner Services teams up to date with the system and its functionality
•Producing timely and effective Management Information to support performance monitoring and strategic planning
•Working with partner organisations to develop their understanding of the system and identify opportunities to work together
13th August 2009Public Sector Compact Briefing22
The Vision
Ensure the provider base and large employers, understand the system and can use it effectively to maximise the volumes of vacancies on the system
Support providers in the use and management of the system
Work with partner organisations to develop their understanding of the system and identify opportunities to work together. To share key candidate data to support planning of apprenticeship needs
Producing timely and effective Management Information to support performance monitoring and strategic planning
13th August 2009Public Sector Compact Briefing23
Before VMS - no consistent national system to bring together employers with Apprenticeship vacancies and potential apprentices
Provides a single web-based location for high quality and dynamic information on www.apprenticeships.org.uk
for use by: employers training providers potential apprentices those providing advice their parents/guardians
Provides powerful management information on Apprenticeship recruitment
Background to the Vacancy Matching Service
13th August 2009Public Sector Compact Briefing24
Candidates One recognised national web-based portfolio of apprenticeship vacancies
linked to employers Vacancies that are linked to REAL employers! Manage applications on-line in real time Easy access to additional support if required
Employers and their learning providers One recognised national web-based portfolio of apprenticeship vacancies
linked to employers Vacancy will hit 1,000s of interested registered candidates maximising
employers choice Recruitment service for Apprenticeships at no additional cost Ability to link to employer’s own recruitment websites
On-line Matching Service - Key Benefits
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Ensure the provider base and large employers, understand the system and can use it effectively to maximise the volumes of vacancies on the system
Support providers in the use and management of the system
Work with partner organisations to develop their understanding of the system and identify opportunities to work together. To share key candidate data to support planning of apprenticeship needs
Producing timely and effective Management Information to support performance monitoring and strategic planning
East Midlands Progress to July 2009:- 343 Employers have posted a vacancy (Derby’s 39)
560 Vacancies have been posted to date (Derby’s 54)
40 providers pro-actively using the system (Derby’s 9)
8084 Candidates have registered (Derby’s 2427)
1670 Candidates have applied (3890 applications) Derby’s 215 (448)
93% of Candidates are aged 16-24
On-line Vacancy Matching Service
13th August 2009Public Sector Compact Briefing26
Vacancies Sector Mix
Administration & Human Resources 28%
Automotive Industry 25%
Customer Service 4%
Engineering Electricians & Building Services 11%
Hair & Beauty 22%
Hospitality 4%
Public Sector 6%
Vacancy Matching Service
Candidate Favourite Searches
Engineering, Electricians & Building Services 26%
Construction 19%
Automotive Industry 15%
Administration & Human Resources 13%
Financial Services 7%
Information Technology & Communications 7%
Public Services 3%
Arts, Creative & Cultural Industries 3%
13th August 2009Public Sector Compact Briefing27
Commitment Providers
Commit to using the Vacancy Matching System
To allocate named individuals to take responsibility for managing vacancies on the system
To ensure that vacancies comply to required standards
To manage vacancy applications in a timely manner
NASTo support Providers in the use and operation of the Vacancy Matching System, and to overcome any operational reservations
Train Provider staff in system operation and how to raise vacancies to the required standard
For Providers that use the system, to refer NAS generated employer leads
13th August 2009Public Sector Compact Briefing28
The Vacancy Matching Service Team
Richard NuttLearner Services
VMS Manager(Northants)
Meena MistryVMS Co-ordinator(Leicestershire)
Alison ReesVMS Co-ordinator
(Lincs/Rutland/Nottinghamshire)
Lynette AthertonVMS Co-ordinator
(Derbyshire)
13th August 2009Public Sector Compact Briefing29
Contacts
Vacancy Matching Service Team
0116 228 1908
Marketing the
Apprenticeship Offer
13th August 2009Public Sector Compact Briefing31
The National Marketing Focus…
Brand refresh
Priorities are marketing to 16 – 18 and the Public Sector
70:30 emphasis on employer engagement
Little marketing activity to promote 25+
Limited budget – nationally and regionally
Unlikely to have national TV – more likely to be targeted to sector
National focus in 3 strands: Employer engagement
Information
Progression
stakeholders - split into reputational, delivery partners, staff, persuaders and intermediaries
13th August 2009Public Sector Compact Briefing32
The Regional Marketing Focus…
Regional Employer engagement strategy under development looking at: Growing existing employer use of apprentices
Lapsed + shown an interest in Apprenticeships
Employers new to Apprenticeships
Prospective Apprenticeship growth by sectors
Stakeholder engagement and partnership working
Learner Service strategy will focus on mainstreaming Apprenticeships as a post 16 option through awareness raising Promotion to Yr 11 and progression after 1 year course or from A Levels
Awareness raising of the on-line Matching Service
Encouraging provider use of the service
Promoting the benefits of the service to employers
Raising awareness and encouraging learners to register with the service
13th August 2009Public Sector Compact Briefing33
Regional Marketing Activity…Possible Marcoms activity:
Telemarketing to employers Targeted mailing - spilt by sector or geographical Apprenticeship Awards 2010 – regional and national Apprenticeship Week – 3rd week in February (tbc) Public sector marcoms through Public sector Compact and JIF Involvement and leading on events – launch event Sept 09 PR and media plan Provider pilots – joint marcoms campaigns Case studies, collateral and fact sheets
East Midlands NAS Marcoms Contact: Jane Williams 07979 832 239 / 0116 228 1817 [email protected]
Allocations and
Targets
13th August 2009Public Sector Compact Briefing35
National Targets 2009/10
National target circa 258,000 starts of which 18,000 will be public sector:
16 -18 133,500 starts (10,500 public sector)
19-24 99,000 starts (3,900 public sector)
25+ 25,403 starts (3,600 public sector)
Starts Target
16-18 10,699 (842)
19-24 6318 (249)
25+ 1705 (242)
EM Regional Targets 2009/10 The 16-18 target is a 7.97% increase on 2008/09 The 19+ target is a 21% reduction on 2008/09
EM Target is 18722 (PS in brackets)
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Key messages and Priorities for 09/10
16 -18 top priority – looking for major growth in 16 -18 starts, including public sector - further funding will be available for growth in the region
19 -24 is a priority – it is the policy priority for this age group - not TtG
25+ - managing down demand to get back in budget
key priorities for 25+ starts are Public Sector / returners to the labour market
Commitment to cover “carry in” for 25+ learners first and foremost – then new recruitment – we still have some unallocated funds to discuss with providers recruitment in our priority groups ONLY
Contracts will reflect age – managing cash is KING!
The MCV includes all the key payments – achievement bonus; ALS. There is no extra funding.
Negotiation with NAS/LSC is critical for determining the proportions of delivery in L2/3, the carry in, the average length of stay and the sector of delivery
NAS and the
Public Sector
13th August 2009Public Sector Compact Briefing38
Working with the Public Sector
Public Sector is categorised into 5 areas:
Central Government - Civil Service
NHS including Ambulance Service
Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc)
Universities and FE
Schools and Children’s Service
13th August 2009Public Sector Compact Briefing39
Commitments from the Public Sector (Indicative Targets)
Central Government - Civil Service – EM Target is 40 (50% 16-18);
NHS including Ambulance Service – EM Target is 488 but commitment is increasing daily
Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc) – EM Target is 675
Universities and FE – EM Target is 225
Schools and Children’s Service – EM Target is 405
13th August 2009Public Sector Compact Briefing40
Progress
Civil Service - Central Government – NAS has place on Steering Group; Inaugural meetings with 70% of the Departments involved to date.
NHS including Ambulance Service – NAS working closely with JIF Leads to progress
Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc) – NAS working closely with Local Authorities and also promoting FJF and WNF as opportunity to increase Apprenticeship Numbers (already embedded in 3 of the first successful applications)
Universities and FE – Current campaign being followed up to gain commitment. Some already have made commitment i.e Loughborough University taking App. in engineering faculty
Schools and Children’s Service – Working with Las and Connexions to influence schools. Already seeing increase in interest from Schools independently
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How do we work with the PS Compact moving forward?