1. Architecting Happiness Xander Roozen / @shuggie / Informaat
Are you happy now? 13 juli 2015
2. #happiness 2
3. 3 #Happiness in the air ~ vlucht FR1951 Ryanair
4. ~ Warenhuis Action 4
5. 5 #Happiness as the ultimate purpose of human existence. ~
Aristotle
6. 6 () with certain unalienable Rights, that among these are
Life, Liberty and the pursuit of #Happiness. ~ United States
Declaration of Independence, 1776
7. 7 The discovery of a new dish does more for the #happiness
of the human race than the discovery of a star. ~ Jean Anthelme
Brillat-Savarin
8. 8 #Happiness is a warm gun ~ John Lennon, White Album,
1968
9. 9
10. 10 The word #happiness is not used lightly. Happiness is an
aspiration of every human being, and can also be a measure of
social progress. ~ World Happiness Report, United Nations,
2013
11. 50% 10% 40% 11 What determines happiness? ~ Sonja
Lyubomirsky, The how of happiness, 2008 Intentional activity
Genetic set point Circumstances
12. 12 ~ Dr. Jennifer Melfi in The Sopranos
13. 13 I think with technology, entertainment and design, we
can actually increase () human #happiness on the planet. () And if
design can increase () #flow and meaning, what we're all doing
together will become good enough. ~ Martin Seligman, TED, 2008
14. 14 While traditional HCI was very problem-oriented, UX is a
positive approach to HCI, looking for rich experiences rather than
solely focussing on usability problems. ~ Anna Pohlmeyer
(2012)
15. 15
16. Transition from interactive products to dynamic ecosystems
16
17. 17 The web we were used to is gone ~ Alberta Soranzo,
EuroIA 2014
18. 18 From top-down hierarchy to organic network ~ Andrew
Hinton, IA Summit, 2009
19. 19 An ecosystem of individual, yet connected
components
20. 20 Trojan Coffee Pot, University of Cambridge, early
90s
21. 21 Yes, I'd like to order 4,000 lattes to go, please ~
Steve Jobs, San Francisco, 2007
22. 22 Pre digital Finite touch points Digital age +2.0
Multiple, connected touch points Post digital age +2.0 Infinite
touch points Touch points ~ David Armano, 2007
23. Design examples 23
24. 24 The man on the tape wasnt specific ~ Frank Costanza,
Seinfeld
25. 25 Advertising is based on one thing: happiness. ~ Don
Draper, Mad Men
26. 26 We turned the hate you found into something happy.
#makeithappy ~ Coca Cola, 2015
27. 27 3 universal pillars of happiness: Autonomy - feeling in
control of ones surroundings Competence - learning & growing
skills Relatedness - interacting & connecting with other people
~ Sonja Lyubomirsky, 2008
28. 28 Serial podcast, 2014
29. 29 Autonomy Tools to customize your own listening
experience - time- shifting, different platforms Transparency -
sponsorship
30. 30 Competence Flow - simple entry point to complex
information Learning about other peoples thoughts and emotions
31. 31 Relatedness The ability to follow others and form groups
around gathering knowledge Multiple ways to interact
32. 32 Cool Blue, (web)shop
33. 33 Autonomy Transparent Competence Simplicity of asking
questions and getting instant answers
34. 34 Relatedness Give thanks Competence Lots of Easter
eggs
35. 35 Autonomy Transparency - behind the scenes
36. 36 Relatedness Social object
37. 37 Autonomy Creating a tool for self-expression Relatedness
Social object
38. 38 Is (architecting for) happiness just a fleeting fashion?
An idea suited to 2015 and maybe a year or two beyond but destined
to fade as soon as the next fresh idea hits the market?
39. Creatief Systematisch Duurzaam [email protected] +31 35 543
1222 Jacob van Lenneplaan 57 3743 AP Baarn 39
40. About (most of) the images and references (1/3) 40 3.
http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/
http://www.mattbacon.net/archives/207 4. quote:
http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness
image:
http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence
5. https://twitter.com/Shuggie/status/561091222438436865 6.
http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun 8.
http://www.cbc.ca/radio/spark/290-happy-maps-radio-in-a-bucket-and-more-1.3119062/mapping-happiness-one-smell-at-a-time-1.3119109
7.
http://unsdsn.org/resources/publications/world-happiness-report-2013/
8. Lyubomirsky, S. (2008). The how of happiness: A scientific
approach to getting the life you want. New York: Penguin Press. The
Science of Happiness" Sonja Lyubomirsky -
https://www.youtube.com/watch?v=_URP3-V1sY4 10. Martin Seligman -
http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109
11. Anna Pohlmeyer -
http://www.bcs.org/upload/pdf/interfaces92.pdf
41. About (most of) the images and references (2/3) 41 12.
image -
http://thenounproject.com/mailchimp/collection/the-happiness-collection/
Redefining Value, to Business and to Society by Nathan Shedroff -
https://www.youtube.com/watch?v=9pfqZWMpJJY 14.
http://www.euroia.org/speaker/alberta-soranzo/ Image:
http://en.wikipedia.org/wiki/Modem 15.
http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-
2009/ 18.
http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-
?partner=newsletter + https://www.youtube.com/watch?v=M0vTQm8Lkoo
19.
http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html
21. Serenity Now https://www.youtube.com/watch?v=auNAvO4NQnY +
https://en.wikipedia.org/wiki/The_Serenity_Now 22.
http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587
42. About (most of) the images and references (3/3) 42 23.
image: http://static.panoramio.com/photos/original/49268237.jpg
Lyubomirsky, S. (2008). The how of happiness: A scientific approach
to getting the life you want. New York: Penguin Press. +
http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
24.
http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751
+ http://www.nrcq.nl/2015/06/09/wat-
luister-jij-op-weg-naar-je-werk 28. image:
http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem