Best Digital Marketing Strategies

Planning Ahead

A digital marketing strategy is a plan for reaching and serving your customers in a digital world.

You need to define goals, get numbers, and ask the right questions before you create a strategy.

What to Expect

78% of CMOs think that custom content is the future.

$135 billion is expected to be spent on digital marketing.

25% of all ads are internet advertising.

55% of marketers increased their digital marketing budget in 2014.

The Driving Factor

People view 60,000x faster than reading.

65% of learners are visual.

Pictures have a 450% higher reach than text only.

Visual content is king.

Planning Your Strategy

1. Plan

Plan on a yearly basis.

2. Hire

Hire a marketing agency and outsource if necessary.

3. Start

Don’t put off planning your strategy.

4 Ingredients of a Marketing Strategy

1. Personas for audience and company

Before you set your plan in motion, you have to know what your target audience is and how you want your business to be portrayed.

Complete an audience profile of your target customer and specify important points.

Establish the message you want them to receive about your business through your marketing.

4 Ingredients of a Marketing Strategy

2. Branding & reputation management

You want customers to know and trust your brand.

Send consistent messages through your marketing channels to fulfill customer expectations.

4 Ingredients of a Marketing Strategy

3. Marketing mix

Have a diverse online media marketing plan.

Intelligent content, well-placed SEO, social media pages on multiple platforms, blogs, etc.

The more mediums you try, the more people you will reach.

4 Ingredients of a Marketing Strategy

4. Web & mobile strategy

Strategic digital marketing is mobile-friendly.

Your website must be easy to navigate on a mobile device.

Create mobile apps to keep your customers involved.

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