No one wants to be THAT guy
Build for Growth Prepare your startup for data driven decisions
Dan-ya Shwartz / [email protected] / @danjas
The Challenge
4.5 key principles:
1. Collect and Store2. Divide != Conquer 3. One ID to Rule Them All4. Choose Your Battles
Collect and Store
everythingMoney is no longer an issue
(almost)
● Cloud is here → storage is so cheap
● Data warehousing in a WeWork model
● Collect now - decide later
S3 pricing
Storage < Data warehousing
Divide != Conquer
Fight the multi-tab syndrome and get actionable insights
This is not enough...
One ID to Rule Them All
One user should have one ID in all systems
Some case studies
The REAL price per user and REAL LTV please stand up
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Search term → Leads generated → Opportunities converted with price tags
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Each user has it’s own journey → right sales pitch
Choose Your Battles
● Singlytics● No one KPI to fit them all● Find a neat name for your KPI● Research● NO VANITY
Build a mean lean goal machine
The art of dashboarding
Cutting Slack & Gut Feelings
Data for recreational purposesGut feeling is alive
[email protected] / @danjas / Dan-ya Shwartz