http://www.youtube.com/watch?v=_w7WrwaQ4N0

No one wants to be THAT guy

Build for Growth Prepare your startup for data driven decisions

Dan-ya Shwartz / dan-ya@aooma.com / @danjas

The Challenge

4.5 key principles:

1. Collect and Store2. Divide != Conquer 3. One ID to Rule Them All4. Choose Your Battles

Collect and Store

everythingMoney is no longer an issue

(almost)

● Cloud is here → storage is so cheap

● Data warehousing in a WeWork model

● Collect now - decide later

S3 pricing

Storage < Data warehousing

Divide != Conquer

Fight the multi-tab syndrome and get actionable insights

This is not enough...

One ID to Rule Them All

One user should have one ID in all systems

Some case studies

The REAL price per user and REAL LTV please stand up

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Search term → Leads generated → Opportunities converted with price tags

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Each user has it’s own journey → right sales pitch

Choose Your Battles

● Singlytics● No one KPI to fit them all● Find a neat name for your KPI● Research● NO VANITY

Build a mean lean goal machine

The art of dashboarding

Cutting Slack & Gut Feelings

Data for recreational purposesGut feeling is alive

dan-ya@alooma.com / @danjas / Dan-ya Shwartz