Communication is the art of transmitting knowledge, ideas,

information and thoughts from one person to another.

According to the communication theorist Wilbur

Schramm(1955):-

“Communication is the process of establishing a commonness or

oneness of thought between a sender and a receiver.”

The transfer should be such that the receiver understands the

meaning and the intent of the message and give proper feedback.

We are going to talk a case study of UNISON in order to find out how

communication help in business activities.

As Unison has vast area of business in various countries. So it means

good communication skills

This study looks towards the communication activity in Unison’s

members to deal with many issues they face within workplace.

Branch Secretary has good communication skills and try to help

workers.To understand the communication process in Unison we use the Shannan Weaver model

Internal Communication:-Group meetingsPersonnel meetingsNews bulletinCompany’s internal serverTelephone messagesCompany Blog

External Communication:-Legal MattersPensionsDiscussionsPress ConferenceAnnual ReportLetter

Noise is a barrier of communication that may weaken or destroy a message that is trying to be

relayed.

Formal Communication:-Annual ConferencePersonal meetingsDebatesPaper Based WorkElectronic Communication

Informal Communication:-RumorsGossips

Faculty Organizational

Structure

Noise

Time and Distance

Information Overload

Language Barriers

Organizational Barriers

Effective Communication helps to give:-

A direction for those involved in a dispute or

issue.

An understanding to varying groups of what

these issue involve

Help and support for those who need it

The ability to change opinion about a dispute in

a way that leads to it being related.

The Case Study of Unison show that how communication

take place important role to create sense of oneness in

such large trade union. It is very difficult to manage the

whole communication system among no of branches. By

discussing the Company’s policies at annual conference

help the unison to short out issues & control campaign

on key issues.