What do you do when you
wake up?
Check Facebook?Twitter?Email
Instagram?Pintrest?
The news?
I DO!
DO YOU?
If yes, then you are engaging in mass media
There is a theory for it!
The Uses and Gratifications Theory!
YAY!
Huh?
It is a theory that tries to understand mass media.It focuses on the reader…YOU!
…
What do YOU do with the media?
How do YOU use the media?
Why?
Mass communication theorists, researchers and
practitioners use this theory
Media surrounds us.
So we need to understand everything about it.
It is apart of our daily lives
Too many definitions on audience gratifications and fulfillments.
Question the quality & reliability of data collected
Too big of a scope – very broad
“What people do with media rather than what
the media does to people”
is…
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