What do you do when you

wake up?

Check Facebook?Twitter?Email

Instagram?Pintrest?

The news?

I DO!

DO YOU?

If yes, then you are engaging in mass media

There is a theory for it!

The Uses and Gratifications Theory!

YAY!

Huh?

It is a theory that tries to understand mass media.It focuses on the reader…YOU!

…

What do YOU do with the media?

How do YOU use the media?

Why?

Mass communication theorists, researchers and

practitioners use this theory

Media surrounds us.

So we need to understand everything about it.

It is apart of our daily lives

Too many definitions on audience gratifications and fulfillments.

Question the quality & reliability of data collected

Too big of a scope – very broad

“What people do with media rather than what

the media does to people”

is…