Concordia Branding Guidelines | Graphic Identity System & Brand Standards | BUILDING LIVES OF EXCELLENCE UPON THE FOUNDATION OF CHRIST

This logo is designed to stay locked up and not be changed.

Official Banner Logo: Official Athletic Logo:

Official Fine Arts Logo:

Font Types:

Font Types:

Font Types:

Font Ratio: 0.451

Font Ratio: 0.451

Font Ratio: 0.391For general text (i.e in letterheads, reports, emails etc) default font is Myriad Pro.

concordia font: copperplate gothic BOLD

concordia font: copperplate gothic bold

CRUSADER FONT: COLLEGIATEFLFLUTHERAN HS font: CAPS, Avant Garde Gothic Demi

PERFORMING & FINE ARTS font: CAPS, Avant Garde Gothic Demi

Athletics font: CAPS, Avant Garde Gothic Demi

Lady font: Great Vibes

The Crusader “Brody” can be a stand alone. Here is an example of how to use as a 1 and 2 color logo.

Examples of how to use the various Athletic sport logos:

All Concordia logos can be used in a one color format as shown.

Example of alternate Athletic logo only for clothing, and specialized for individual sports.

Example of Athletic logo for Athletic caps.

Brody- Cross is an option that teams may use for their mascot image upon request. Full athletic logo will lookl like the Football option above.

Examples of how not to use the Athletic sport logos:

May not be altered in any way, as shown above

School shield Logo can be used as a stand alone, however the font for the name cannot be altered.

When logo must be a single color, the logo should be used as this:(When at all possible, the single color logo should be in Blue)

CRUSADERAthletics

CRUSADERAthletics

Primary Color Palet and CMYK Values: The PMS colors used for logo are PMS 282 blue & 877 silver For CMYK Purposes the CMYK percentages are: Blue CMYK mixture is: C: 100 M: 87.08 Y: 42.09 K: 51.79

Silver CMYK mixture is: C: 47.82 M: 38.72 Y: 39.06 K: 3.18

Secondary Color Palet and CMYK Values: The secondary PMS colors are PMS 465 tan 200 red & 542 light blueTan CMYK mixture is: C: 25.34 M: 39.95 Y: 73.5 K: 2.82Red CMYK mixture is: C: 16.15 M: 100 Y: 86.91 K: 6.41Light Blue CMYK mixture is: C: 50.37 M: 20.5 Y: 5.46 K: 0

Concordia Mission Statement: Must always be used in Copperplate Gothic Bold Italic as shown below

BUILDING LIVES OF EXCELLENCE UPON THE FOUNDATION OF CHRIST

Concordia Vision Statement:

Concordia Lutheran High School is the school of choice for students and families in the Greater Houston area. We impact lives through a Christ-centered education focused on relationships, collaboration and stewardship generating excellence in Christian character, academics, competition and performance. Concordia graduates are discerning, well-rounded, motivated , accountable servant leaders.

Our Core Values:

Christ-centeredOur foundation upon Jesus Christ, who values all people, inspires us to view people through His eyes and serve Him in all that we do.

RelationshipsWe strive to establish an environment built on respect where Grace is received and applied as individuals interact with one another.

CollaborationWe honor a teamwork approach to problem solving and decision-making which is aligned with our Christian worldview.

StewardshipWe pledge to faithfully utilize our God-given abilities to manage the gifts we are given.

ExcellenceWe pursue distinction and high standards in an atmosphere of diverse opportunities.

CRUSADERATHLETICS

ATHLETICS

CRUSADER

C

ONCORDIA

BASEBALL

CRUSADER