Download pdf - Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

ContentCounts

Track it Like a Pro!


“I’ve never let my

schooling interfere

with my education.”

- Mark Twain


“I’m not suggesting you change who you are...”


But it’s time peopleknow how importantyour content really is. Show them!


Tame Your HiPPO. Be the Boss.

HiPPO=Highest Paid Person’s Opinion


Step 1: Create content

dashboards. Use data to

help identify what your

efforts are influencing.


A Quick DashboardOverview & Example


Know what your content influences with dashboards.


How to Create a Dashboard Widget in Six Simple Steps


Dashboards allow you to easily sniff out content that’s making a difference.


Even down to a singleblog post...


Measure the Power of Every Post, Article, or Landing Page


Because you’ll need to explain it to them!


Step 2: Take advantage

of the power of segments.

Use them to isolate your

content and gain insight.


By creating a content

segment you can use GA

to measure the EXACT

metrics you want to share


Just Click that Down-Pointing Arrow / Button to get Started


Get Creative in Thinking About how to Segment Content


How do you want to isolate your content? So many ways...



What does all of that

work prove, anyway?






And much, much more!


Step 3: Share your data

with the powers that be.




“Right,... so it looks like your content is driving business after all.”


Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese