Holly Fawcett
Digital Marketing Manager, Social Talent
INTRODUCTIONS
INTRODUCTIONS
Holly FawcettDigital Marketing Manager,
Social Talent
@HollyFawcett
ie.linkedin.com/in/hollyfawcett
INTRODUCTIONS
Holly FawcettDigital Marketing Manager,
Social Talent
@HollyFawcett
ie.linkedin.com/in/hollyfawcett
Building an All-Star LinkedIn Profile
PROFILE ESSENTIALS
PROFILE ESSENTIALSPhoto= 7 x more views
PROFILE ESSENTIALSPhoto= 7 x more views Headline
(fully editable, 120 char.)
PROFILE ESSENTIALSPhoto= 7 x more views Headline
(fully editable, 120 char.)Industry
& country
PROFILE ESSENTIALSPhoto= 7 x more views Headline
(fully editable, 120 char.)Industry
& country
CustomURL
This is what most
people read!
This is what most
people read!
Tip:Add multi-media like photos &
videos
Min. 3 jobs
Min. 3 jobs
Tip: Link to the
Company Page –inserts their Logo on your profile, adds colour and
life!
Tip: List your
modules of study for
extra keywords
Min. 5 skills
Min. 5 skills
Your connections will be asked to Endorse you for your skills – this adds weight to your profile in search results
For when your profile is light on
experience
NETWORKING
NETWORKINGMin. 50 connections
NETWORKINGMin. 50 connections
Tip: Try get to 500 connections
NETWORKING
NETWORKING
• Connect with everyone you know (colleagues, classmates, friends and family, neighbours, business associates, people you meet at conferences)
NETWORKING
• Connect with everyone you know (colleagues, classmates, friends and family, neighbours, business associates, people you meet at conferences)
• Make it easy to connect (one-click invite link) and include your LinkedIn profile in emails, business cards, Twitter link etc
LinkedIn Power Users
CONTENT
WHAT TO POST?
WHAT TO POST?
“Members who share content on LinkedIn at least once a week are nearly 10 times more likely to be contacted for new opportunities
than people who don’t share”
WHAT TO POST?
WHAT TO POST?
WHAT TO POST?
NETWORKER
NETWORKER
• Join LinkedIn Groups
NETWORKER
• Join LinkedIn Groups
• Participate in discussions
NETWORKER
• Join LinkedIn Groups
• Participate in discussions
• Be a source of great content – blogs, articles, infographics etc (not just yours!)
GROUPS
GROUPS
GROUPS
• You can join up to 50 groups (and 20 subgroups)
GROUPS
• You can join up to 50 groups (and 20 subgroups)
• You can own up to 10 groups
GROUPS
• You can join up to 50 groups (and 20 subgroups)
• You can own up to 10 groups
• Over 2 million groups already
GROUPS
• You can join up to 50 groups (and 20 subgroups)
• You can own up to 10 groups
• Over 2 million groups already
• 70,000 groups are set up each day
GROUPS
• You can join up to 50 groups (and 20 subgroups)
• You can own up to 10 groups
• Over 2 million groups already
• 70,000 groups are set up each day
• Users join on average 5 groups
INFLUENCER
INFLUENCER
INFLUENCER
• Blogging platform for LinkedIn
INFLUENCER
• Blogging platform for LinkedIn
• Open to 25,000 members now, expanding gradually
INFLUENCER
• Blogging platform for LinkedIn
• Open to 25,000 members now, expanding gradually
• Ideal platform to promote yourself as a thought-leader and expert
INFLUENCER
• Blogging platform for LinkedIn
• Open to 25,000 members now, expanding gradually
• Ideal platform to promote yourself as a thought-leader and expert
• Not for blatant product promotion!
DON’T FORGET!
• Connect with me on LinkedIn!
– bit.ly/inviteholly
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