•It's all about Behaviour Change
•18 May 2008
•Phil Brown
•East Midlands Regional Officer
•The British Association for the Advancement of Science
Behaviour Change in the East Midlands:Taking Stock
8th May 2008
David FellBrook Lyndhurst Ltd
A “scoping study” looking at:
- more than 300 projects
- a range of issues – climate change,
transport, housing, health…
- the policy background
What’s going on – and what isn’t?
A “scoping study” looking at:
- more than 300 projects
- a range of issues – climate change,
transport, housing, health…
- the policy background
What’s going on – and what isn’t?
What’s Going On?
• A focus on climate change and health
• Lots of “crossovers”
• Most projects at the “city” level
• Most projects “enabling” – and few
“exemplifying”
• A patchwork of projects with only limited
linkages
• Limited link to regional strategies
And what’s not going on?
- Housing & energy at home
New regional housing strategy…
- Climate change
given the scale of the challenge… beyond
awareness; and adaptation
- Food & Shopping
consequences for climate change, waste etc
- Health
particularly on ‘well being’ and mental health
And what else is not going on?
- Water
smaller scale projects?
- Anti-social behaviour
better integration?
- Waste minimisation
beyond recycling
- Transport
tackling car addiction?
And some more work needed:
- More audience focus
better targeting, segmentation
- The 4 E’s
Enable, engage, encourage, exemplify
- Geography
some lumpiness – opportunities for sharing
- Tourism
inward and outward impacts?
Moving Forward
• The national background to a still-novel approach is clearly vital…
• and should help the East Midlands to build upon its strong base…
• but there is much to be done…
• and, potentially, some difficult choices to be made…
Resources, co-ordination and learning are key