Defining Your Strategy for Mobile Success with Salesforce1

Eric Bensley Salesforce1 Product Marketing

Defining Your Strategy for Mobile Success with Salesforce1

Eric Bensley Salesforce1 Product Marketing

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

One question before we begin!

When thinking about my mobile strategy, I define my mobile end users primarily as:

A.  Employees

B.  Customers

C.  Partners

Driven by 6 Revolutions

Trillions Billions connected things

customer transactions

Sales Service

Marketing

Community

Analytics

Apps

The Next Wave of Computing

Become a Customer Company

Sales Service

Marketing

Community Apps

Analytics

Connect with your customers in a whole new way

Apps

Become a Customer Company Connect with your customers in a whole new way

7 of 8 minutes spent in mobile apps

Mobile Apps

Mobile Web

*Source: comScore Media Metric Multi-Platform & Mobile Metric, US

Apps Dominate Time Spent on Mobile

There is a Mobile App Revolution

Transportation

Hotel

Retail

Music

Movies

Disruption is an App Away

87% of C-level executives have a formal mobility strategy at enterprise or unit level

Source: Accenture Mobility Insights Report 2014

Top Companies are Making Mobile a Priority

Deliver Apps for Employees and Customers with the Salesforce1 Platform

All Your Employee Apps Customer Facing Apps

Your Brand

Your Logo

Salesforce1 Mobile App

Brings Your Apps Forward

Brings Your Customizations Forward

Works Seamlessly Across Your Mobile Devices

Custom Apps 4 M +companies using the Salesforce1 Mobile app

100 K ISV Apps

+300 +

We’ve Seen Incredible Momentum with Salesforce1 Mobile

Salesforce1 Mobile Helps You Go Faster

Faster Response

Times

Employee Productivity

Faster Collaboration

Faster Time to Find

Information 24% 25% 27% 29%

Sales Path Duplication Management Account News

New Features to Stay Up to Speed

GET THE REPORT salesforce.com/wearablesreport or SMS text “wearables” to 65454

Salesforce for Apple Watch Salesforce1 for Apple Watch

Analytics Cloud for Apple Watch

Salesforce Wear for Apple Watch

Easy Salesforce1 Mobile Setup and App Creation for Admins

Lightning App Builder

Work Seamlessly with Microsoft

+

Open files from Sharepoint and One Drive

Create, edit, share the files on the go

Save back to Salesforce1 automatically

Customer Film

Rich Hind Solution Engineer

Nikhil Dhingra Salesforce1 Product Marketing

DWR Delivers Employee Success with a Mobile Journey

Sales Orders

Sign a Deal

Approval Requests

Access Appointments

View Client Profiles

Place Customer or

Partner logo in white area of

slide, centered horizontally

Dan McBeth Global Head of Technical Operations

Luxury lifestyle management service for high net worth individuals Lifestyle managers have a complete view of the customer in Salesforce1 Lifestyle managers spend more time with members while staying informed

Quintessentially delivers on its promises with Salesforce1

Deliver Apps for Employees and Customers with the Salesforce1 Platform

Your Brand

Your Logo

Your Customer Facing Apps Your Employee Apps

RESERVATIONS

Customer Facing Apps Built on Salesforce are Connected to Your Customer Data

Build Apps Faster

Trunk Club Coca-Cola Honeywell ADP Virgin America Zeiss Academy of Art

Time Warner Comcast Genentech Burberry Brown Forman

More Apps Launched Per Year Faster Time

to Market Faster

Integration

70 % 80 %

47 %

Apps 4 M +

Lyft

Leader in providing luxury travelers with exceptional vacations Customer facing mobile app connects members with concierge services App is connected to customer data in Salesforce

Plan Vacation

Book Activities

Contact Concierge

View Itinerary

Give Feedback

Exclusive Resorts Delivers Customer Success with a Mobile Journey

Exclusive Resorts Delivers Customer Success with a Mobile Journey

Deliver Apps for Employees and Customers with the Salesforce1 Platform

Your Customer Facing Apps

Your Brand

Your Logo

Your Employee Apps

Salesforce1 Mobile App Workshops

Salesforce1 Lightning Theater

More Opportunities to Learn about Salesforce1 Today

Product Showcase:

Cloud Expo - Lower Level Product Showcase:

Cloud Expo - Lower Level

Mobile Resources

salesforce.com/mobile Success Community

bit.ly/SuccessSalesforce1

Key Resources to Get Started