- 1. Turning Employees Into Social Ambassadors @myurow Mat Yurow
AOL Brand Group
2. The Problem Employee engagement can be a powerful marketing
asset that is often overlooked. @myurow 3. 90%Leaders think an
engagement strategy will impact business success @myurow Fact 4.
@myurow 25%Have an employee engagement platform or a strategy. Fact
5. Pop Quiz What Does Employee Engagement Mean To You? @myurow 6.
What is Employee Engagement? employee engagement emploi- ngjmnt/
noun A heightened emotional connection that an employee feels for
his or her organization, that influences him or her to exert
greater discretionary effort to his or her work. Source: The
Conference Board @myurow 7. In Other Words @myurow 8. The Point...
@myurow Why Employee Engagement Matters 9. Increased Productivity
@myurow 21%More productive than unengaged employees Source: Gallup,
2012 10. Increased Innovation @myurow 50%Felt more empowered to be
creative Source: Towers Watson, 2012 11. Better Employee Retention
@myurow 65%More likely to stay with an organization Source: Gallup,
2012 12. Engagement Is A Process Make your employees experts about
your companys products, clients and goals. @myurow 13. Employee
Education 14. The Three Es Engagement + Education = Evangelism
@myurow 15. Access To A New Audience 50% @myurowSource: Weber
Shandwick, 2012 of employees post about your company on social
media 16. Credibility Comes From Within 77%More likely to purchase
a product when they hear about it from someone they trust
@myurowSource: Neilsen, 2013 17. Higher Profitability 22%More
profitable than companies where employees were not engaged.
@myurowSource: Gallup, 2012 18. Getting Started @myurow 1 2 3 4
Identify An Opportunity Make a Plan Set Goals Activate Participants
5 Measure Results 19. Identify An Opportunity 20. Make a Plan
@myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals
Activate Participants 5 Measure Results 21. Make a Plan @myurow
Amplification (External) Activation (Internal) Awareness (Internal)
22. Set Goals @myurow 1 2 3 4 Identify An Opportunity Make a Plan
Set Goals Activate Participants 5 Measure Results 23. Awareness
Activation Amplification Frequency Participation Reach (External)
Reach (Internal) Content Impressions Perception Feedback Page Views
Key Performance Indicators @myurow 24. Activate Participants
@myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals
Activate Participants 5 Measure Results 25. Identify Influencers
@myurow 26. Provide A Message @myurow 27. Measure Results @myurow 1
2 3 4 Identify An Opportunity Make a Plan Set Goals Activate
Participants 5 Measure Results 28. Measurement Tools 29. Case Study
@myurow #StayAOLLive 30. Ninjas! 31. Results 200Tweets and Photos
Sent 65KPotential Users Reached 270KPotential Impressions Generated
32. @myurow Mission: Accomplished Dear AOL Live Team, I just wanted
to say that being part of the AOL Live challenge this week has been
the most fun I've had at AOL since I started. Not because I got to
run around and play a covert operation in snapping pictures of
random employees, but because I am part of the launch of something
big and important. I've never used Twitter before yesterday (shh
don't tell anyone) and I met more people in the company in one day
than the entire time I've been here. I would love to be part of AOL
Live in the future and help out in any way I can to make it as
successful as it can be! Assassin Mission: Failed Employee Morale
Mission: Completed! Thanks, Andrea
