Food For Thought !
Soft Drinks and School-Age
Children:•Trends
•Effects
•Solutions
Soft Drinks• soda
• fruit-flavored drinks
• part-juice drinks
• sports drinks
Soda
Other Soft Drinks
Soft Drink Sales and Advertising-2000
• 450 different soft drinks
• retail sales of over $60 billion
• advertising budgets• Coca Cola - $895 million
• Pepsi - $2.1 billionNational Soft Drink Association - www.nsda.org
Advertising Age - www.adage.com
Beverages in the U.S. Food Supply
(Gallons/Person/Year)
Source: U.S. Dept. of Agriculture, Economic Research Service Website
0
10
20
30
40
50
60
1970 1975 1981 1986 1991 1996
Carbonated Soft Drinks
Milk
2000
Changing Culture
Percent of Children Drinking Soft Drinks Daily
Source: Washington Post, 2/27/02
Soft Drink Contribution to Diets of Adolescents
Source: USDA CSFII, !994-96
Beverage Consumption of Children and Adolescents in the US, 1994-96
(average quantities [in ounces] per day)
Source: USDA CSFII, !994-96
Portion Distortion
6½ ounces88 calories
12 ounces160 calories
20 ounces266 calories
1950s
1980s
2000s
Nutrient Composition of Beverages
More American children are overweight than ever
before
0
2
4
6
8
10
12
14
16
1963-70 1971-74 1976-80 1988-94 1999
Prevalence of Overweight (BMI>=95th Percentile) among White and Black Children by
Age North Carolina, 2001
Source: North Carolina-Nutrition and Physical Activity Surveillance System (NC-NPASS) includes data on children seen in North Carolina Public Health Sponsored WIC and Child Health Clinics and some School Based Health Centers. Percentiles were based on the CDC/NCHS Year 2000 Body Mass Index (BMI) Reference
0%
5%
10%
15%
20%
25%
30%
35%
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Age in Years
Perc
ent
White
Black
Obesity Trends* Among U.S. Adults
BRFSS, 1985(*BMI 30, or ~ 30 lbs.. overweight for 5’4” woman)
Source: Molded AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1986
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1987
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1988
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1989
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1990
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1991
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1992
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1993
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1994
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1995
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1996
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1997
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1998
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 1999
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)
Obesity Trends* Among U.S. Adults
BRFSS, 2000
Source: Mokdad AH.
No Data <10% 10%-14% 15-19% >20%
Health Implications
• There is a direct link between good nutrition and the ability to learn, play, grow and develop.
• Well nourished children have higher test scores, better school attendance and fewer behavioral problems.
Schools are important environments that impact children’s nutritional
intake.
Schools Can Make a Difference
USDA Regulations
USDA has established regulations to control the sale of foods of minimal
nutritional value in the food service area during school meal periods. Foods included in this regulation include:
carbonated beverages
hard candies
flavored ices
chewing gum
North Carolina Policies
All a la carte food and beverages sold in the school cafeteria must
contribute to the nutritional well being of
the child and aid in establishing good eating
habits.
Soft Drinks In Schools
North Carolina general statue 115C-264 states that each school may, with the
approval of the local board of education, sell soft drinks to students as long as soft drinks
are not sold:
North Carolina general statue 115C-264 states that each school may, with the
approval of the local board of education, sell soft drinks to students as long as soft drinks
are not sold:
• during the lunch period
• at elementary schools
• contrary to the requirements of the school lunch program
Pouring Rights Contracts
• A contract with a soft drink company for the sole sale of one brand.
• A significant part of the funding comes in an immediate lump sum with subsequent revenues tied to sales.
Vending Machine Placement and Operation
•Elementary students should not have access to food or beverages in vending machines.
Vending Machine Placement and Operation
•Off during school hours - or at least until the end of the last lunch period
•Out-of-the way places - far from the dining areas
Alternative Beverage Options
Alternative Beverage Options
Alternative Beverage Options
Alternative Beverage Options
Alternative Vending and Promotion Options
Advocating for a Healthful School Nutrition Environment...
Advocating for a Healthful School Nutrition Environment...
Writing Prompt
• Write two eight sentence chunk paragraphs on how you view the nutritional choices available to you during your day both at school and out of school. Include your reaction to the points made in this power point. Do you agree or disagree and why?
• Please post your full name, date and class period in the upper right hand corner.
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