Food For Thought !. Soft Drinks and School-Age Children: Trends Effects Solutions

Food For Thought !

Soft Drinks and School-Age

Children:•Trends

•Effects

•Solutions

Soft Drinks• soda

• fruit-flavored drinks

• part-juice drinks

• sports drinks

Soda

Other Soft Drinks

Soft Drink Sales and Advertising-2000

• 450 different soft drinks

• retail sales of over $60 billion

• advertising budgets• Coca Cola - $895 million

• Pepsi - $2.1 billionNational Soft Drink Association - www.nsda.org

Advertising Age - www.adage.com

Beverages in the U.S. Food Supply

(Gallons/Person/Year)

Source: U.S. Dept. of Agriculture, Economic Research Service Website

0

10

20

30

40

50

60

1970 1975 1981 1986 1991 1996

Carbonated Soft Drinks

Milk

2000

Changing Culture

Percent of Children Drinking Soft Drinks Daily

Source: Washington Post, 2/27/02

Soft Drink Contribution to Diets of Adolescents

Source: USDA CSFII, !994-96

Beverage Consumption of Children and Adolescents in the US, 1994-96

(average quantities [in ounces] per day)

Source: USDA CSFII, !994-96

Portion Distortion

6½ ounces88 calories

12 ounces160 calories

20 ounces266 calories

1950s

1980s

2000s

Nutrient Composition of Beverages

More American children are overweight than ever

before

0

2

4

6

8

10

12

14

16

1963-70 1971-74 1976-80 1988-94 1999

Prevalence of Overweight (BMI>=95th Percentile) among White and Black Children by

Age North Carolina, 2001

Source: North Carolina-Nutrition and Physical Activity Surveillance System (NC-NPASS) includes data on children seen in North Carolina Public Health Sponsored WIC and Child Health Clinics and some School Based Health Centers. Percentiles were based on the CDC/NCHS Year 2000 Body Mass Index (BMI) Reference

0%

5%

10%

15%

20%

25%

30%

35%

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Age in Years

Perc

ent

White

Black

Obesity Trends* Among U.S. Adults

BRFSS, 1985(*BMI 30, or ~ 30 lbs.. overweight for 5’4” woman)

Source: Molded AH.

No Data <10% 10%-14% 15-19% >20%

(*BMI 30, or ~ 30 lbs. overweight for 5’4” woman)


BRFSS, 1986

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1987

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1988

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1989

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1990

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1991

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1992

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1993

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1994

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1995

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1996

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1997

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1998

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 1999

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%



BRFSS, 2000

Source: Mokdad AH.

No Data <10% 10%-14% 15-19% >20%

Health Implications

• There is a direct link between good nutrition and the ability to learn, play, grow and develop.

• Well nourished children have higher test scores, better school attendance and fewer behavioral problems.

Schools are important environments that impact children’s nutritional

intake.

Schools Can Make a Difference

USDA Regulations

USDA has established regulations to control the sale of foods of minimal

nutritional value in the food service area during school meal periods. Foods included in this regulation include:

carbonated beverages

hard candies

flavored ices

chewing gum

North Carolina Policies

All a la carte food and beverages sold in the school cafeteria must

contribute to the nutritional well being of

the child and aid in establishing good eating

habits.

Soft Drinks In Schools

North Carolina general statue 115C-264 states that each school may, with the

approval of the local board of education, sell soft drinks to students as long as soft drinks

are not sold:

North Carolina general statue 115C-264 states that each school may, with the

approval of the local board of education, sell soft drinks to students as long as soft drinks

are not sold:

• during the lunch period

• at elementary schools

• contrary to the requirements of the school lunch program

Pouring Rights Contracts

• A contract with a soft drink company for the sole sale of one brand.

• A significant part of the funding comes in an immediate lump sum with subsequent revenues tied to sales.

Vending Machine Placement and Operation

•Elementary students should not have access to food or beverages in vending machines.

Vending Machine Placement and Operation

•Off during school hours - or at least until the end of the last lunch period

•Out-of-the way places - far from the dining areas

Alternative Beverage Options




Alternative Vending and Promotion Options

Advocating for a Healthful School Nutrition Environment...

Advocating for a Healthful School Nutrition Environment...

Writing Prompt

• Write two eight sentence chunk paragraphs on how you view the nutritional choices available to you during your day both at school and out of school. Include your reaction to the points made in this power point. Do you agree or disagree and why?

• Please post your full name, date and class period in the upper right hand corner.

Documents

Food For Thought !. Soft Drinks and School-Age Children: Trends Effects Solutions