GamificationFrokostseminar
January 2014 / Oslo - Norway
Yilmaz Guleryuz [ @WareNinja ]
Kim Leskovsky [ @iterate_no ]
“We don't stop playing because we grow old;
we grow old because we stop playing.”
-- George Bernard Shaw
WHO are We?
Kim
Yilmaz
Slides are...
SLICED!
Slices...
• What• Why • How• with Examples!• ...and one more thing :-)
Gamification is...
• NOT Rocket science :-)
• NOT just for marketing or sales
• NOT just Points, Badges, Leaderboards
• NOT Making everything a game
Gamification is...
The use of game elements & game design
techniques in non-game contexts.
Huh?
Image Source: Kevin Werbach W
Non-Game Contexts•Some objectives other than success in the game •Business, school, social impact, etc.
Game Elements
PISP!
Predictable Irrationality
OLearning Source? -> Dan Ariely http://danariely.com/
Engagement Loop
Motivation: Call to Action!
Feedback:Visible Progress
Action: DO it!
R
Bartle's “Player” Types
Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732
Example.1: 60% Achiever
40% Killer
Example.2: 10% Killer
50% Socializer40% Explorer
Example.3: 60% Achiever40% Explorer
K
Progression Ladder (Player journey)
Onboarding
Pathwaysto Mastery
MATRIX!
Remember when...
• Autonomy: it’s all about the Player!
• Meaningful choices• Analytical & Creative• Engagement & Progression• Challenges with rewarding
experience
Designing a Gamified flow
Congratulations!
WORK
Is it right for my business?
● Where would you derive value from encouraging behavior?
● Are your target activities sufficiently interesting?
● Can the desired behaviors be modeled through algorithms?
i
s
[Example-1]Social Recognition with Loss
Aversion!
P
Source: http://www.youtube.com/watch?v=iynzHWwJXaA L
[Example-2]Changing behavior
with positive reinforcement
A
http://bit.ly/meeterate Y
[Example-3]Presenting people & skills
with playful challenges
PLAY
and… HOW?
Any Frameworks?
[1] DEFINE business objectives[2] DELINEATE target behaviors[3] DESCRIBE your players[4] DEVISE activity loops[5] DON’T forget the FUN[6] DEPLOY the appropriate tools
D6 Gamification Design Framework (*)
(*) Source: Kevin Werbach http://gamifyforthewin.com/
Let’s PREZI!bit.ly/d6-gamification
bit.ly/d6-gamification
Learn more?
Links, books, ...•Gameful Design by Sebastian Deterding >> bit.ly/gameful-design •Book: "For the Win" by Kevin Werbach
>> bit.ly/book-for-the-win•"4 Keys 2 Fun" by Nicole Lazzaro
>> 4k2f.com •Links-bundle about Gamification>> bit.ly/gamification-bundle
What was the hidden message?
WORK
PLAY
?
is
Questions?:-)
Play is the highest form of research.
Albert Einstein
LEKE - LAGE - LÆREITERATE
Remember when...
• Autonomy: it’s all about the Player!
• Meaningful choices• Analytical & Creative• Engagement & Progression• Challenges with rewarding
experience
Designing a Gamified flow
Some ideas to practice with...
• How can we increase the use of trashbin in the parks?
• How can we encourage people buying more vegetables?
• Increase motivation to try/learn new stuff. How can we Gamify this?
• How to apply Gamification techniquesfor Agile teams?