BIO and CV, ANNIKEN FJELBERG, OSLO/NORWAY 2020

Contact: Anniken Fjelberg, Pans vei 2, 0139 Oslo, Norway. Cellphone: (+47) 906 36 906. E-mail: anniken@superblaise.no

Experience from large business corporations and governmental institutions During her career Anniken has worked for large corporations such as Telenor Group, TINE, Posten, NSB, Telia Company, Sector Alarm, Deloitte, KLP, Umoe and Den norske Opera & Ballett. Usually, and in all of these companies, she has been reporting to the top management or the Board of Directors. Some of her responsibilities have been to develop new strategies, restructure departments, fill interim managerial roles, lead and facilitate business development- and innovation projects, implement large scale corporate identities, as well as to develop and execute management training programmes. She has also enjoyed long term and close collaborations with governmental offices like Innovation Norway, Oslo Business Region and Norway Health Tech. Master of International Marketing Management and a Cialdini Method Certified Trainer® Anniken earned a Master of International Marketing Management in 1994 from The Norwegian Business School in Norway, École Supérieure de Commerce de Grenoble in France, and the City University Business School in London. Over the years she has also gained expertise in Brand Strategy and Management from The Norwegian School of Economics in Bergen, Coaching from The Coaches Training Institute (CTI) in San Francisco, and been awarded a CMCT Certification in Influence from “the Godfather of Influence” Dr. Robert Cialdini at INFLUENCE AT WORK in Arizona – as one of 20 people in the world. Anniken is also on the Advisory Board of the Entrepreneurial Bachelor Studies at BI/The Norwegian Business School. Branding and Communications expert After her studies in 1995, Anniken started working at Oslo based design and branding agency Scandinavian Design Group (SDG), and was part of the merger with McCann Worldgroup in the late nineties. During this time, she was both Senior Account Director and Marketing Director for the Nordics. In 2001, she left SDG and became an entrepreneur at age 31. She established Dinamo Design AS, as part of Norway’s then largest communications group Dinamo. During her 10 years in charge she led the company to become one of Norway’s most distinguished design and branding agencies with over 25 employees, and created work that still stands unaltered today. Serial entrepreneur – a community oriented company builder In 2012, Anniken co-founded 657 Oslo, a hub for creative entrepreneurs and one of the first co-working spaces in Norway. 657 Oslo has rapidly become one of the largest in Norway, housing almost 250 people from over 100 different companies. Anniken also co-founded her own consultancy, Superblaise, within 657 Oslo in 2013. Superblaise currently boasts close to 20 employees, delivering a whole new approach to strategy, innovation and communication to a large variety of customers. In 2014, the disruptive Untold Insight was additionally established, as an initiative to match Millennials and GenerationZ with the corporate world. In 2018 they also launched the digital mentoring application, SprinterWing, matching ambitious entrepreneurs with skilled mentors. Experienced board member Anniken has completed Styrelederskolen, and works actively as a board member in both the business world and in academia, as well as in the startup eco-system in Norway. She’s a fierce believer in paying it forward, and does so by being an emerging angel investor and a passionate mentor for entrepreneurs, startups, and students. Anniken was one of the initial forces behind the new investment community She Invest, with the intention to contribute to more diversity in business. Recently, she also joined as Advisor for the Antler team and their founders. Antler is a global startup generator, working with the world's top talent to provide them with the infrastructure, support and investments needed to build great companies. Renowned speaker As an experienced lecturer and speaker, Anniken has captured listeners ranging from small teams in conference rooms to audiences of over 1500 people on large stages. Anniken has lectured at The Norwegian Business School, The Oslo School of Management, The Oslo School of Architecture and Design, Oslo National Academy of the Arts,

Anniken Fjelberg has enjoyed a dynamically diverse career as a leader and entrepreneur, spanning over 25 years. She is currently working as the founding partner and Chair of 657 Oslo, Norway’s largest entrepreneurial hub for creative startups, as well as a founding partner in the innovation consultancy and communications agency Superblaise. She has held positions in several boards of directors over the years, covering a variety of industries. Anniken is also a renowned advisor, speaker and facilitator of strategic processes in Norway and abroad.

BIO and CV, ANNIKEN FJELBERG, OSLO/NORWAY 2020

Contact: Anniken Fjelberg, Pans vei 2, 0139 Oslo, Norway. Cellphone: (+47) 906 36 906. E-mail: anniken@superblaise.no

and London Business School; sharing her thoughts and expertise on entrepreneurship, brand strategy, marketing, communication and influence. Work experience own companies and initiatives: 2018-present: SprinterWing AS, Co-founder and Chair of the Board 2013- present: Superblaise AS, Co-founder, Director and Board member 2012-present: 657 Oslo AS, Co-founder and Chair of the Board 2012-present: Influence at Work, Cialdini Method Certified Trainer (CMCT) Work experience as employee or management for hire: 2019-: Antler, Advisor for the Antler team and their founders. Antler is a global startup generator. 2017: TINE SA, Oslo, part time innovation concept developer, new industries 2016: Telia Company, Stockholm, Management for hire, responsible for new global corporate identity project 2014-2015: Sector Alarm AS/Avarn AB, Oslo/Stockholm, dev. new B2B brand for Swedish and Finnish markets 2012-2013: Telenor Group, Europe/Asia, responsible for Telenor Global Brand Academy 2011-2012: TINE SA, Management for hire working throughout the organization 2010-2011: Høyskolen Kristiania/Markedshøyskolen, Overall responsible all lectures in Visual Communication 2010-2011: Dinamo Group AS, Director of business development 2001-2010: Dinamo Design AS, Founder and Managing Director 1999-2001: Scandinavian Design Group (SDG) / McCann, Marketing Director / Senior Account Director 1995-1999: Scandinavian Design Group (SDG) / McCann, Account manager 1994-1995: Språkreisebyrået AS, Managing Director Board member and Chair experience (own companies in italic): 2019-present: WE Oslo AS, Chair of the Board 2018-present: Fagskolen Kristiania, (100% owned by Høyskolen Kristiania), Board member 2018-present: Passion for Ocean, (forening), Chair of the Board 2018-present: SprinterWing AS, Chair of the Board 2018-present: United Adventures AS, Board member 2017-present: Bergen.Works AS, Board member 2016-2017: Eplehjelp AS, Board member 2016-present: Fjelberg & Veen AS, Chair of the Board 2013-present: Superblaise AS, Board member 2012-present: 657 Oslo AS, Chair of the Board 2011-present: David-Andersen AS, Board member 2012-2012: Foodstory AS, Chair of the Board 2008-2010: BioOffice AS, Board member 2001-2012: Foodstory AS, Board member 2001-2010: Dinamo Design AS, Board member 1999-2004: Både Og AS, Board member Education: 2018 : Styrelederskolen: Board room and Chair course / training 2012-2013: Influence at Work, Arizona/Oslo: CMCT – Cialdini Method Certified Trainer® 2010-2011: The Coaches Training Institute (CTI), Oslo/California: Coactive Coaching degree 2004-2005: Encefalon School of Medicine, Oslo: One-year, part time Medical Studies (anatomi/fysiologi) 1997-1998: Norwegian School of Economics (NHH Bergen)/RMI: Brand Management Specialization 1990-1994: Norwegian School of Management (NMH/BI), Oslo: International Master in Marketing Management

- City University Business School (now CASS), London, UK · (1993) - Ecole Superieure de Commerce de Grenoble (ESC), France · (1991 - 1992)

1989-1990: Bergen Handelsgym, Bergen: One-year specialization in data and coding / programming 1985-1988: Stabekk Videregående Skole (high school), Oslo area: Eksamen Artium (general studies / languages) Languages: Norwegian (native) and English: Fluent in written and spoken language French: Good spoken language Hobbies: Mentoring, Family & friends, Cultural activities, Music (play the cello, and an occasional choir), Retreats in the mountains (Rondane) and by the sea (Ula), Yoga, Volunteer work now and then, 20-year career as a scout growing up (Norges Speider Forbund), Den norske Turistforening member for life.

BIO and CV, ANNIKEN FJELBERG, OSLO/NORWAY 2020

Contact: Anniken Fjelberg, Pans vei 2, 0139 Oslo, Norway. Cellphone: (+47) 906 36 906. E-mail: anniken@superblaise.no

References

“In front of a group Anniken is absolutely disarming, breaking down barriers and resistance immediately. But, the warm personal style that produces this audience response is hardly the whole package. In addition, she brings impressive levels of understanding and insight into any teaching/training setting.”

—Dr. Robert Cialdini, New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

“Anniken is a true professional and wonderful to work with. You can use her for any marketing related topic and rest assured that she will not disappoint you – either in delivery or in timing. Her very warm personality makes her a trusted ambassador for your project.”

—Anne Gro Gulla, Vice President Marketing Communications, previous Telenor Group, now Telia Company

“Anniken is very professional, passionate about her work and an exceptional leader. She manages the balance between people skills and financial results, creativity and structure, long term strategy and short-term action. With

her experience as a founder and CEO of a successful design company, she is a role model for other entrepreneurs as well as managers.”

—Anne H. Worsøe, Director, Nordic Innovation House / Innovation Norway, San Francisco

“I have had the pleasure of working with Anniken on numerous occasions and in different companies. Anniken always shows great professionalism, in-depth understanding of business drives and she actively seeks solutions to improve results and drive sales. She is a positive, extrovert partner to work with. We cooperated on a long-term strategic project, and the results that Anniken secured – with my colleagues and her team – has been greatly appreciated, and most importantly has increased our sales and delivered upon expectations. It is always a pleasure to work with Anniken. She is creative and structured, has outstanding relationship skills and is very good at understanding underlying business drivers.”

—Marianne Mæhlum, Director, Taceda Nycomed