“Geo-tracking You In a Social Media World”
Michael C. DeAloiaDirector of eMarketing
@techczar / @insiviabuzz
www.insiviabuzz.com
Geo TargetingIs the ability to target users by geography such as
City, state, country and zip code. It is now becoming
a valuable resource of anyone who tweets, updates
their status or social media networks.
And How is All This Possible?
Are you a “Playah”…in this new
Business Paradigm?
Going Local: The Rise of Geo-Targeting
GowallaIs a location-based travel game that rewards you
for visiting both everyday and extraordinary
places with your mobile devices.
-250,000 users
-$10.4 Million in Funding
-$30.0 Million in Valuation
Going Local: The Rise of Geo-Targeting
FoursquareIs a location-based social networking website based
on software for mobile devices.
-1,100,000 users
-$21.35 Million in Funding
-$90.0 Million in Valuation
Going Local: The Rise of Geo-Targeting
MyTownMyTown is a very popular mobile game by Booyah.
It is a real estate trading game like Monopoly except
that instead of buying, selling, and renting fictitious
properties, the game references actual restaurants,
bars, stores, and venues near the player. As such,
it is a location-based social game as the gameplay
depends on the physical location of the player.
-3,100,000 users
-$29.5 Million in Funding
-$120.0 Million in Valuation
Going Local: The Rise of Geo-Targeting
Where.comThe WHERE local discovery service boasts a rapidly
growing active user base of over 4 million. WHERE
Ads™, the company’s widely successful hyper-local
search & display mobile ad network, reaches over
50 million consumers in real-time with relevant content
And advertising.
-4,000,000 users
-$18.5 Million in Funding
-$Unknown Valuation
Going Local: The Rise of Geo-Targeting
BrightKiteBrightkite is the next generation of text messaging.
We have created a product that lets you chat with up
to 25 people at once, for free. You can also share
photos and locations. Brightkite works online and
well as on a variety of phones using apps, text messaging and the mobile web.
-2,000,000 users
-$1.42 Million in Funding
-$35.0 Valuation
Going Local: The Rise of Geo-Targeting
GeoDelicdevelops a free application for your mobile device
which automatically browses your surroundings.
Effortlessly swipe through locations to quickly
find your preferred java joint, closest bank or
favorite restaurant. The app learns what you like,
giving you personalized results. Geodelic partners
with brands and marketers to create a network of
themed Experiences. and the mobile web.
-2,000,000 users
-$10.5 Million in Funding
-TBD Valuation
Going Local: The Rise of Geo-Targeting
FourSquareis a location-based social networking website. Users
Check in at venues. Each check in offers points and
Sometimes badges for users.
-3,000,000 users
-$20.0 Million in “B” Funding
-$250 Million
•Facebook has implemented a location-based set of features.
• Google Latitude tracks a user’s location on an ongoing basis. Gained a million users in its first week alone.
• Twitter launched its own geo-location feature which attaches a map to show where the user is tweeting from.
Case Studies: Pepsi Loot
Pepsi LootThe app will let customers collect points toward
free music downloads, by checking-in to various
locations. It is essentially creating a loyalty
program 2.0.
“A phone is a simple replacement for a
wallet stuffed with loyalty cards, but
the real appeal for stores is in the
location information provided by
Foursquare and other location-based
applications. Retailers can track when
customers actually enter their stores.”
Case Studies: Starbucks Badges
StarbucksThe Company gives discounts to “Mayors” of locations.
Also offers the Starbucks “barista” badge for specific
Check ins. Also offered a special “40th Anniversary”
Badge.
Case Studies: Tasti D-Lite TreatCard
Tasti D-LiteProgram incentivizes customers to associate their
Twitter and Foursquare accounts with their Tasti D-Lite
TreatCard.
Insivia Buzz (www.insiviabuzz.com)
Connect:2020 Center Street
Cleveland OH
216.373.1080
LINKEDIN Group