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Getting Curation Right

Tools of the Trade

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What Curation Is

Source: Ho John Lee, via Flickr Creative Commons

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What Curation Is

• Setting specific criteria regarding the material you’ll gather together

• Gathering that material together in an easily digestible manner

• Enabling others to access, use and add to the information

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What Curation Isn’t

Source: Dilbert, 10/30/11

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What Curation Isn’t

• Automatically pulling together data using an algorithm

• Automating social shares or posts of an RSS feed

• Automating reshares from content-sharing platforms

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The Right Tool for the Right Job

Photo mosaic by mkasahara via Flickr Creative Commons

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Would you use this:

When you need this?

Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azri via Flickr Creative Commons

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List.ly

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List.ly

• Curate the best in a specific topic• Allow others to add their favorites (and

continue curation by adding only those you want to)

• Enable voting on entries• Embeddable on your site• All links in the list are live, providing SEO value

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Scoop.it

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Scoop.it

• Social curation network• Build pages of topics• Target audience is marketers, entrepreneurs,

consultants• Highly educated audience (75% have post-

secondary education)• Provides healthy excerpt, enabling reader to

decide what to click through on

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Tumblr

Source: AJ Cann, via Flickr Creative Commons

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Tumblr

• Skews young• True blend of blogging platform and curation

platform• Can use to power your on-site blog• Can live separately from your site• Cultivates community• Very visual

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Pinterest

Source: FunDefinitions.com

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Pinterest

• Extremely visual.• Big traffic driver.• Enables group curation – but no control of

what others curate onto your boards.• Quality of the image matters above all else.

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Spundge

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Spundge

• Pulls in content from up to a dozen social network firehoses based on your search terms

• Select items for inclusion• Embeddable as liveblog or post-event story• Focused on the journalism sector

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Storify

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Storify

• Similar to Spundge.• Used a lot to curate events after the fact.• Allows you to add in deeper context around

the live conversation.

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Rebelmouse

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Rebelmouse

• Somewhere between aggregation and curation

• At base, aggregates according to filters you put in

• You can add in or remove content, further refine your filters according to what it does

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More toolsDelicious – social bookmarks, gathered in groups, shareable & searchable

Pearltrees – collaborate on content curation, topics branch off one another

Curata – automated curation software; aggregation leading to curation*paid

Xydo Curation / Curate.me – Curated content for newsletters, etc.; aggregation leading to curation*paid

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Source: Anne G via Flickr Creative Commons

Contact me

avernon@internetmedialabs.comwww.internetmedialabs.com

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