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Some great tips and best practices for small businesses understanding HOW Google works and how to increase their ranking on the mighty search engine.
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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users
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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
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What factors are playing a role in your
Rank?
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SEO
Content
Title Tags
Backlinks
Length of URL Keywords in body
Directories
Search Plus Maps
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Best Practices with Google Plus
Share your blog posts
Include images in your Google+ strategy
Use relevant hashtags and keywords
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Backlinks…
…also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.
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Backlinks…
A great source of backlinks?
Directories
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Directories
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“More than 50% of listings have earors errors”
Wrong phone #
Old address
Another business has your listing
Directories
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Ad
Directories
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“Reviews are the new Currency of the Internet”
Directories
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Do you have a plan for getting your “Raving Fans” to give you reviews at the right places?
Directories
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Get Social
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Get Social
6 Simple Social SEO Tips
1. Optimize your social media profiles
2. Optimize your social media content/updates
3. Build links by making your content shareable
Insider Tip: Use your business’s name in your social posts. This helps Google
associate the keywords you use to describe your business with your business’s name.
Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content
on your website or blog.
THX: Blogs.ConstantContact.co
m
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Get Social
6 Simple Social SEO Tips
Insider Tip: Google prefers high-resolution images, so use high-
quality images on Pinterest whenever
possible.
THX: Blogs.ConstantContact.co
m
4. Use Pinterest5. Sign up for Google+ and spend
10-minutes a day on it
6. Create a Google+ Local listing
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Title Tags
Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
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REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally
important to your SEO strategy.
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Length: Title tags should be a maximum of 70 characters long, including spaces.
Title Tags
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Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least).
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Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least).
Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
Title Tags
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Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least).
Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
Title Tags
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Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.
Title Tags
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Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.
DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
Title Tags
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Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.
DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be:
About | Important Keywords | Company Nameor
Important Keywords | About Us | Company Name
Title Tags
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Content
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Content
Google wants Fresh, Original and Relevant Content. Period.
Why is GREAT content
important for SEO?
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Content
Content is King for SEO ResultsAs Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality. The more relevant, original and educational that content is, the higher your site’s ranking will be.
Content
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Content
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
facilisi.
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Content
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad Voted best hair salon in Atlanta for quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait facilisi.
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#2 Google Can CountUse the same keywords too often, and Google notices. The ranking algorithms treat overuse of keywords and phrases negatively.
Mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage
Content
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#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
Content
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#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
Content
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#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
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Content
Directories
Get Social
75
March Workshops“Getting Started with Constant Contact”
Thursday March 13th, 9:30-11:30amChambrel Senior Center, Roswell GA
~~~~~~~~~~~~~~~~~~~~
Workshop + WineFree Wine Tasting after workshop
Wednesday March 27th, 6:30-8:30pmTotal Wine by Perimeter Mall
GhostPartner.com/Workshops
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/GhostPartner @GhostPartner+GhostPartner
Howard Flint - [email protected]
WHAT WE DO… • Content Creation and Strategy • Email Marketing Services• Social Media Marketing and Setup• Content Optimization and Website content• Search Engine Marketing (cost-per-click)
• WordPress websites
Q&A
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