March 12, 2014
David McClellan
How We Got Triple Digit Returns and How You Can Too
@HesDave
#SMX | #SMX #21D
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Big Brand Success Case Studies
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tl;dr: Good Planning
is Everything
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Big Brand Success Case Studies
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» Editorial
» Products
» PR
» Social
»BU’s/Partners
» Editorial
You should be integrated within everything going on
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Big Brand Success Case Studies
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– Should include stakeholders
– Discuss all strategies from each BU
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Big Brand Success Case Studies
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•Partner Data
•Postmortems
•Analytics
•Competitive Analysis
•Rank Tracking and KW Research
•Knowledge Graph Trends
•Current Events and Google Trends
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What Your Strategy
Should Include
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Big Brand Success Case Studies
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•Coordination with PR & Social
•Targeted Pages Built and Optimized
•Internal Linking
•Scalable Link Building/Outreach
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Big Brand Success Case Studies
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•Coordination with PR & Social
•Targeted Pages Built and Optimized
•Internal Linking
•Scalable Link Building/Outreach
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Know When to Outsource
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