The total number of pages Liked by the typical Facebook user grew
more than 50% last year.
-- Facebook’s head of news feed
Fewer Adopting Content Marketing?
2013: 93% using content marketing
2014: 86% using content marketing
-- CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends
VS
“42% of marketers say they are NOT effective at content marketing because they lack a process for creating, managing, and publishing that content” -- B2B CMI 2014 benchmark and trends
*Marketo Survey
Great content solves unique, niche Problems
Chief Content Officer
Managing Editor(s)
Visual/Multimedia Content Creator
Bubbas
Channel Master/Promoter
Chief Listening Officer
Tool Master
Content Scientist
Search/Social Integrator
Influencer Relations
Freelancers and Agency Relations
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