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With Content Marketing, we live or die by the team executing it. The team, the strategy, and the dedication to content is the only way we can compete with all the noise out there. The first part of the slides shows who your real competition is online: REAL HUMAN STORIES. Then it shows why people are not successful at content marketing (because they don't have a strategy or a team to get it done. Then I go in to what elements you need in your team. From the intro to the presentation: "Dan learned the ropes early about building a content team from one of the world's largest content producers, The Associated Press. His articles have been featured on ESPN, USA Today, and Sports Illustrated. And has since used that same experience to drive content and social media for brands like SEO.com, Lendio and Nature's Sunshine. "Dan is one of Utah's top content marketers and has spent the last few years consulting both brands and marketing agencies in developing their content strategy and building a team to get it done. "Have you ever wondered how popular sites can create A LOT of engaging content on a daily basis? Dan demystifies the process and shows you how to create a content team that gets results."
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The total number of pages Liked by the typical Facebook user grew
more than 50% last year.
-- Facebook’s head of news feed
Fewer Adopting Content Marketing?
2013: 93% using content marketing
2014: 86% using content marketing
-- CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends
VS
“42% of marketers say they are NOT effective at content marketing because they lack a process for creating, managing, and publishing that content” -- B2B CMI 2014 benchmark and trends
*Marketo Survey
Great content solves unique, niche Problems
Chief Content Officer
Managing Editor(s)
Visual/Multimedia Content Creator
Bubbas
Channel Master/Promoter
Chief Listening Officer
Tool Master
Content Scientist
Search/Social Integrator
Influencer Relations
Freelancers and Agency Relations
