How To Create Compelling & Engaging Videos
Joelle Norwood aka [The Media Mama]
Joelle Norwood 2012
Reaction #1to creating videos
Joelle Norwood 2012
Reaction #2
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Reaction #3
Joelle Norwood 2012
IT’S ME
Joelle Norwood 2012
+Funny
+Media Strategist+TV & Video Producer
@JoelleMediaMama
My Adventures On YouTube
•My Adventures on YouTube
BUZZ WORDS•Compelling = captures your
audience’s attention, piques their curiosity, provides helpful information, and motivates them to take some sort of action.
•Engaging = tending to draw favorable attention or interest.
Joelle Norwood 2012
What happened?
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Before ~ Today
Joelle Norwood 2012
2012• WE ARE ALL CONTENT CREATORS.
• WE ARE ALL BROADCASTERS.
Joelle Norwood 2012
The World Has Changed And IS CHANGING EVERY
SECOND.
•The World is Changing Every Second
Joelle Norwood 2012
Yes, World is Changing
Joelle Norwood 2012
.... and a great story is
still a great story.
MAGIC TIME
•MAGIC TIME
Joelle Norwood 2012
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Cheap Productions
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Here’s what needed?•Interesting Topic
•+ Human Interest + Great Audio & Visual
•+ = C + E Videos
•ssJoelle Norwood 2012
so how ....???
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The 7 P’s
STEP 1: Think Like a Producer
•WHO ARE YOU ?
•WHO IS YOUR AUDIENCE?
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Who Are They.... drill down?
•]
Joelle Norwood 2012
Retired 70+Live In
Colorado Love BananasSpeak French
Play Golf Love to Cook
STEP 2 : What’s the Story?Why the Story? Why Video?
•Is Video the Best Way to Tell The Story?
•How Will you Tell The Story?
•Human to Human
Joelle Norwood 2012
Create an Emotional Connection
• Emotion is a powerful storytelling tool. It gives audiences a reason to care and a way to connect to a story, sometimes in a very personal way. Emotion makes it possible to show not just concrete facts but the abstract reality of the human experience.
• Video is great at both displaying and evoking emotion and stirring similar feelings in our viewers.
Joelle Norwood 2012
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STEP 3: What’s Your Message? Producer
•WHO CARES ...
•WWIIFM FACTOR “WHAT’S IN IT FOR ME?”
•Are you Adding Value to Your Audience?
Joelle Norwood 2012
STEP 4: Story Style?•WHAT IS THE intention of your
video?
•Inform * Educate
•Motivate * Inspire
•Entertain * Sizzle * Tease
•STORY BOARD - CREATE A PLAN
•Have a Beginning Middle and End
Joelle Norwood 2012
Good Audio +Visuals
•Show Us Don’t Tell US!
•This is video Dah!
•Use a Tripod ... don’t move too much!
•Audio Is Important
Joelle Norwood 2012
STEP 5: Make a Plan (remember the 7 p’s)
•Pre Production Essential
•Interviews Questions
•A QUICK SCRIPT?
•What’s the problem? Why you should listen to me? What’s the solution?
•B Roll SHOW ME don’t just tell me
Joelle Norwood 2012
STEP 6: Have Fun Be Unique
UnDUniqueMessage?
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THE STORY OF ORABRUSH
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STEP 7: Keep Short & Concise Style?
•2-3 minutes
•Dealing with a Noisy World & “ADD” AUDIENCE
•Better to leave them wanting MORE!
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Beginnings: Are Important
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STEP 8: The TakeAway?
•What are you GIVING your VIEWERS?
•Not a Sales Pitch
•NO CHEST POUNDING PLEASE!
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STEP 9: Call To Action?
•watch the next video
•you have questions call us
•let us know if this has helped you
•contest coupons etc
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STEP 10: Editing
•LESS IS MORE ... enough said
•Experiment with editing online.
•Add interesting elements Music and Graphics
•The Delete is your Friend
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Be Creative Not Boring
•Use Humor
•Be Authentic and true to your brand
•Best Tool in Storytelling Pen and Paper
•Take your Viewers on a Visual Story
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STEP 11: Create A Series
•Leave them wanting more.
•Create series playlist.
Joelle Norwood 2012
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Stay in Touch •
•HAVE Fun ... Frank Capra There are no rules in filmmaking. Only sins. And
the cardinal sin is dullness.
Joelle Norwood 2012