Infographic Design: Why Quality Matters
August, 19, 2011Brian Wallace
NowSourcing, Inc.
Tired of Infographics?
Guess Again.
• That’s because you live in an echo chamber.
Consider This• World Population: 6.94 billion• People With Internet: 2.1 billion• Many Infographics Daily
– How many are good?
• http://www.internetworldstats.com/stats.htm
Some Infographics Are Bad
• Just having an infographic isn’t enough– Graphic Quality– Typography– Color Scheme– Text vs Images– Flow– Research– Citing Sources Don’t do this. Ever.
What a Great Infographic Can Do
• Huge Links– Wired, Techcrunch
• Traffic• Call to action• SEO value• Conversions
Stand Out In The Crowd• Don’t be afraid to be a
little edgy• Your users will be
glad that you have a sense of humor after all
The Future of Infographics
• Unique Application
• Transition to Print
• Transparencies
• Video Infographics / Motion Graphics
• Self-service tools: Visual.ly
Contact
Brian Wallace
502.442.7914
nowsourcing.com
@nowsourcing
linkedin.com/in/nowsourcing/