PIZÁJULIANNA M. PILLOT
NOVEMBER 2013
–Trevor Dunn
“Pop culture is not about depth. It’s about marketing, supply and demand,
consumerism.”
Executive Summary
Sony Music added Pizá to the roster on July 2012
Pizá’s first album, Surreal, was released on September 2013
Some of the set goals are:
Create social media presence
Have Surreal reach national and international markets
Interact with target market
“Social media represents a huge opportunity - and a conundrum - for
marketers. They now have a vehicle to speak more directly to their customers, and for those customers, hopefully, to
spread their message .”
–Krashinsky, 2013
Situation Analysis
S.W.O.TStrength Weakness Opportunity Threat
Lack of Social Media knowledge
Limited budget
Lack of structure
No market research or communications plan
Product quality
Sony’s existing connections with media outlets
Reasonable amount of followers
No historical issues
First album release
Create solid fan-base
Increase social media reach
Create PR strategy from scratch
Downfall in music industry
Lack of communications plan
No crisis management strategy
Lack of social media knowledge
FOGLIA Competitor Profile
Foglia is a revelation in electronic original music that fuses electronic and organic elements creating a unique sound within the genre.
Foglia started off introducing the concept of combining a DJ with a live band in Puerto Rico, becoming pioneers of this new sound in the island.
Their energetic music is ale to captivate large audiences, as demonstrated in live presentations.
Marketing Segment
Target Market
Genre: Female
Age: 15-25
Income: $0.00 - $50,000
Residing in: Puerto Rico, United States, Latin America, and Paris.
Creative Sample
PIZÁ PIZA
PIZA
PIZÁPIZÁPIZÁ
PIZÁ PIZÁ
PIZÁ
PIZÁ
PIZÁ
PIZA
PIZA
PIZÁ
PIZA
Social Media Schedule
Social Media Schedule
Facebook Twitter Instagram Vine
Quarter 1Release of “7 añ0s
de amor” Song & video shared Interact with fans.
Release of 7 años de amor
share song & video Interact with fans
Share pictures of album art, band
practices Interact with fans
Share videos of practices, recoding
sessions
Quarter 2Share event dates &
venues Call to action: Ask fans to request single on radio
Share event date & venue
Ask fans to request single on radio
Share album art, band practices, etc. Interact with fans
Share snippets of recording sessions
Quarter 3Social Media Event
Request fans to upload a picture or video
jamming out to a song from Surreal
Social Media Event Request fans to upload
a picture or video jamming out to a song
from Surreal
Social Media Event Request fans to upload
a picture or video jamming out to a song
from Surreal
Social Media Event Request fans to upload
a picture or video jamming out to a song
from Surreal
Quarter 4 AWARENESS Increase followers
AWARENESS Increase followers
AWARENESS Increase followers
AWARENESS Increase followers
Budget
As previously mentioned the band has no assigned budget being so the only focus is social media networking.