PIZÁJULIANNA M. PILLOT

NOVEMBER 2013

–Trevor Dunn

“Pop culture is not about depth. It’s about marketing, supply and demand,

consumerism.”

Executive Summary

Sony Music added Pizá to the roster on July 2012

Pizá’s first album, Surreal, was released on September 2013

Some of the set goals are:

Create social media presence

Have Surreal reach national and international markets

Interact with target market

“Social media represents a huge opportunity - and a conundrum - for

marketers. They now have a vehicle to speak more directly to their customers, and for those customers, hopefully, to

spread their message .”

–Krashinsky, 2013

Situation Analysis

S.W.O.TStrength Weakness Opportunity Threat

Lack of Social Media knowledge

Limited budget

Lack of structure

No market research or communications plan

Product quality

Sony’s existing connections with media outlets

Reasonable amount of followers

No historical issues

First album release

Create solid fan-base

Increase social media reach

Create PR strategy from scratch

Downfall in music industry

Lack of communications plan

No crisis management strategy

Lack of social media knowledge

FOGLIA Competitor Profile

Foglia is a revelation in electronic original music that fuses electronic and organic elements creating a unique sound within the genre.

Foglia started off introducing the concept of combining a DJ with a live band in Puerto Rico, becoming pioneers of this new sound in the island.

Their energetic music is ale to captivate large audiences, as demonstrated in live presentations.

Marketing Segment

Target Market

Genre: Female

Age: 15-25

Income: $0.00 - $50,000

Residing in: Puerto Rico, United States, Latin America, and Paris.

Creative Sample

PIZÁ PIZA

PIZA

PIZÁPIZÁPIZÁ

PIZÁ PIZÁ

PIZÁ

PIZÁ

PIZÁ

PIZA

PIZA

PIZÁ

PIZA

Social Media Schedule

Social Media Schedule

Facebook Twitter Instagram Vine

Quarter 1Release of “7 añ0s

de amor” Song & video shared Interact with fans.

Release of 7 años de amor

share song & video Interact with fans

Share pictures of album art, band

practices Interact with fans

Share videos of practices, recoding

sessions

Quarter 2Share event dates &

venues Call to action: Ask fans to request single on radio

Share event date & venue

Ask fans to request single on radio

Share album art, band practices, etc. Interact with fans

Share snippets of recording sessions

Quarter 3Social Media Event

Request fans to upload a picture or video

jamming out to a song from Surreal

Social Media Event Request fans to upload

a picture or video jamming out to a song

from Surreal

Social Media Event Request fans to upload

a picture or video jamming out to a song

from Surreal

Social Media Event Request fans to upload

a picture or video jamming out to a song

from Surreal

Quarter 4 AWARENESS Increase followers

AWARENESS Increase followers

AWARENESS Increase followers

AWARENESS Increase followers

Budget

As previously mentioned the band has no assigned budget being so the only focus is social media networking.