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Futurecom - Brad Bush Keynote - Limitless Realtime Communications Intuitive, Collaborative, Contextual An overview of the future of communications and how enterprise is becoming UX driven leading to the need for embedded communications via technologies like WebRTC. Presentation given at Futurecom in Sau Paulo, Brazil by Brad Bush, CMO GENBAND, http://www.cio2cmo.com
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Limitless Real Time Communications
Brad Bush, CMO
@jbradleybush
Embedded Everywhere
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Human Contextual Moment
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NEW MARKETS & ECOSYSTEMS
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A Tidal Wave of Mobile Devices
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Communication Eco-System Value
TraditionalTelecom
Value
OTT/WebValue
User Value
Past Present Future
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Who is the mobile enterprise communicator ?
3 ©2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.
Who makes up the mobile workforce?
Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker.
She or he is a ‘desk-less’ or ‘active office worker’
Mobile enterprise communication … What the users think
• Consumer envy…consumer apps setting UX/Interactive standard
• Any device, any Internet access, any social network
• Enterprise & Consumer via one interface
• No choices to make – in line with how work is done
The challenge, need, opportunity
Bringing consumer UX to enterprise communication world with no switch between domains
Therefore:
An enterprise user is a consumer at work, one interface, always on, with no decisions to make
My mobile is me, my email is me “I mobile therefore I am”
Snips of communication cross networks & communities
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Kandy wraps the power of GENBAND’s suite of communications assets into an
application developer friendly cloud offering that enables anyone the ability to offer
RTC in any place on any device instantly.
•Create agile offerings •Work within existing frameworks•On demand creation•Shared risk & reward pricing
IP-to-IP Calls
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS
IP-to-IP Messaging
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING
PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS
Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING
Additional ServicesLOCAL & NETWORK ADDRESS BOOK,
VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
Rest APIs
REST APIs providing access to KANDY’s
communications and management functions
Manage User (create, get, delete, details)
Authentication (tokens for domains and users)
Calls (audio, video, PSTN) Messaging (text, media, SMS)
Web & Mobile SDKs
Higher level calls for simplified Web & mobile
development
Developer documentation Class description List/descriptions of methods Parameters/Return Values Request & Response body
Quick Starts & Components
Code samples & Plug-and-play components allowing
developers immediate access
• Login & Hello World
• Make a voice/video call
• Address Book + Presence
• Concierge button
• Click to call
Sample Applications
Turnkey applications developed on KANDY, ready
to be rebranded for you
• fring for KANDY - OTT App
• Mobile Communicator
Simple, Easy to Understand, Easy to Budget, Options targeted to
Different Communities
$XXActive User/
month
Per Subscriber Per Usage
$XX/month
$XX/month
Per Capacity
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Product 1
Feedback
Product 2
Greeted bylive host
Hosted Navigation & Assisted Selling
Repeat
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Screen Sharing
Voice / Video Messaging
Corporate Directory
Enhanced Presence
Instant MessagingAudio Conferencing
Video Conferencing
Social Connectors
Voice & Video Calls
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Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX
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Communication technology shiftingShift in technology bringing shift in value
Communications becoming ”One Me” All about User Experience
New technologies enable seamless switich between communication endpoints
Solutions like GENBAND Kandy enable applications, services & communication snips, today!
Summary
Limitless Real Time Communications
Thank You!Brad Bush, CMO
@jbradleybush