Transcript
Page 1: Interactive Storytelling: To hell with the facts! We need stories! (Florian Schmitt, Hi-ReS! London)

To hell with the facts! We need stories!

Florian Schmitt

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O N C E U P O N A T I M E …

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A L L S T O R I E S C A N B E D E S C R I B E D A S : A M A N G O E S O N A J O U R N E Y. A S T R A N G E R C O M E S T O T O W N .

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Who? A character in a zone of comfort But they want something They enter an unfamiliar situation Adapt to it Get what they wanted Pay a heavy price for it Then return to their familiar situation Having changed

1 You 2 Need 3 Go 4 Search 5 Find 6 Take 7 Return 8 Change

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Dog Happiness Iron Leaves Justice Control Confetti Kettle Cheek Playground Clown Corner Candle Hoover Soap

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M A K E M E C A R E . B E C A U S E Y O U C A R E .

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S O O N , E V E R Y O N E W I L L B E A D I R E C T O R . !

W E W I L L N E E D S O M E O N E T O L E A D A R E A L L I F E S O W E H A V E S O M E T H I N G T O M A K E A M O V I E A B O U T.

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F O R S A L E : B A B Y S H O E S , N E V E R W O R N .

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" T H E I N T E R N E T W A S N ' T D E S I G N E D F O R P E O P L E T O W A T C H T E L E V I S I O N . I K N O W B E C A U S E I D E S I G N E D I T . " !

L A R R Y R O B E R T S

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A U D I E N C E S L I K E T O W O R K - W E A R E B O R N P R O B L E M S O L V E R S .

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Project Title

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S O M E T I M E S Y O U D O N ’ T N E E D T O T A L K A B O U T T H E P R O T A G O N I S T T O T A L K A B O U T P R O T A G O N I S T .

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The greatest story ever told. Told in a new way.

Noah

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Project Title

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Project Title

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Project Title

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Project Title

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RESULTS !Mammal Deck Completion Rate:             57%   Reptile Deck Completion Rate:             69%   Avian Deck Completion Rate:             70%

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Having launched the inaugural Swide, Dolce&Gabbana's online lifestyle magazine, in 2008, we launched a refreshed version in 2013. !Having been able to learn from our insights, the new site had a bolder more contemporary look, was fully responsive and featured more interactive elements such as polls and advanced sharing and commenting.

Swide

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P E O P L E L O V E T E L L I N G S T O R I E S . H E L P T H E M .

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U S E T E C H N O L O G Y T O E M P O W E R Y O U R S T O R Y. I F T H E I D E A I S T H E T E C H N O L O G Y , Y O U A R E S T A R T I N G A T T H E W R O N G P O I N T .

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Project Title

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Insert Lamp north

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M A K E I T R E M A R K A B L E . M A K E M E C A R E .

M A K E M E S U B M I T T O W O N D E R .

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Project Title

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T H E E N D .

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* Handsome information - Radical entertainment Systems!

*

Hi-ReS! London 8-9 Rivington Place London EC2A 3BA +44 20 7729 3090

Hi-ReS! New York 37 Greenpoint Ave Suite E5FBrooklyn, NY 11222 +1 121 334 3544

Hi-ReS! Berlin Karl-Marx-Strasse 10112043 BerlinT. +49 49 30 20239521 All rights reserved © Hi-ReS! 2014

LONDON / NEW YORK / BERLIN/ Ne w Yo rK!

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