In the previous phase of our journey towards Connected Innovation we looked at how strategic alignment between your people and your business goals:
Fosters a culture of collaboration
Sparks creativity
Heightens employee engagement
Unlocks the full potential of your workforce.
Strategic
Throughout the ‘Effective’ phase of our journey we will be looking at:
How to increase productivity and ROI across your business
How to enable your people, through technology, to share their knowledge
How to drive faster, more informed, decision making processes.
Effective
‘Effective’ is about… proving
your value Effective communication and collaboration enables your people to prove their value, in both monetary
and cultural terms, to the business as a whole.
The IT department is a key example of a business function needing to prove their worth to the wider business through effective communication, with only
IT executives calculating the ROI of their department.
one in three
In this shifting business landscape Marketing must also step up and communicate their value effectively, after all, by 2017 the CMO will spend more money on IT than any other department.
Empowering your people to communicate and collaborate effectively enables them to share their knowledge with the wider business.
This in turn enables them to learn from their colleagues and allows everyone in the business to make faster, more informed decisions.
This communication also helps build closer, and more productive, working relationships between previously siloed business departments.
of CMOs and CIOs now enjoy a trusting relationship based on mutual respect.
IT and Marketing are a prime example of this where
60%
Millennials, and the rest of your workforce, are demanding an increased amount of flexibility in the way, time and manner in which they work.
Meeting these demands in an innovative manner is beneficial to both the quality of your workforce and your business’ bottom line.
of employees believe agile working boosts productivity
of millennials state that innovation in an enterprise has influenced their job searches.
86% 78%
Effective communication is about instantaneously keeping in contact with various business functions, enabling you to retain control at all times.
Communication in this manner:
Improves Marketing and Sales alignment, reducing the 80% of leads ignored by Sales
Reduces the risk of confidential data being shared across untested or unauthorised apps.
Continue your journey to Connected Innovation,
Discover Effective communication
Continue your journey