Contributions of farm holidays in Austria towards a more sustainable tourismPresentation at the Internat. Congress on Rural Tourism of Navarre Kingdom, Spain. Pamplona, Feb. 21, 2013.
Hans Embacher
Austrian Farm Holidays AssociationGabelsbergerstraße 19A-5020 Salzburg
Farm Holidays in Austria - Economic scale
(source: Statistik Austria, agricultural statistics 2000)
Austria: 9.900 farm holidays enterprises
114.000 tourist beds in rooms and/or appartements
A: 1/9 of total Austrian tourist bed-supply is on farms
Daily expenditure of farm holiday-visitors in the rural space:app. 1.000 Mio € per annum
• Ecological sustainability
Elements of sustainability
www.farmholidays.com
• Ecological sustainability
• Social sustainability
Elements of sustainability
• Ecological sustainability
• Social sustainability
• Economic sustainability
Elements of sustainability
Farm holidays contribute towards sustainability
• Attractive & valuable part of Austrian holiday productGet to know the country and meet local people
• Contribution to secure income of farming families sound source of income for small family farms
• Link tourism - agriculturegood cooperation for both of existential importance
• Contribution towards a sustainable tourism developmentnaturally developped, regional offer without much built infrastructure
• Valuable source of information and educationdirect, personal contact to farming life, to the source of our food
Marketing of farming produce via farm holidays
Total turnover of app. € 500 mio. on the holiday farms (tourist spent)
Farm Holidays: 2 mio. consumers spend holidays with producers
Transparent production (on the farm)
Cooperation with Austrian NTO
Schaltplan Printanzeige:
Süddeutsche Zeitung Magazin / 5.6.2009Welt am Sonntag Icon / 29.3.2009Welt am Sonntag Icon / 26.7.2009Zeit-Magazin LEBEN / 6.8.2009Handelsblatt / 15.5.2009
Reichweite: ca. 32 Millionen Leser
We could not have this holiday-offer,if we were not farmers.And we could not be farmers as we are,If we did not have this holiday-offer!
Alois Gaderer, past president,Austrian Farm Holidays Association
Thank you for your attention!
Recommended
